The digitization of the economy and the remodeling of the marketing strategies
Eleonora Mihaela Constantinescu () and
Gheorghe Marinescu ()
Social-Economic Debates, 2013, vol. 2, issue 2, 22-28
The informational society determines, on the strength of new communication and information technologies, a profound transformation of the exchange relationship. This enforces the building and the acceptance of a new paradigm viewing marketing, which affects the management not only by promoting strategic marketing, but also by taking into account new types of marketing like e-marketing and cybermarketing (types of marketing that were born thanks to the new communication and information technologies).
Keywords: Informational society; digital economy; marketing; communication and information technologies (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:sdb:social:v:2:y:2013:i:2:p:22-28
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