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Territorial Marketing as a Method of Creating New Values of a Territorial Unit Based on the Example of Dobra Szczecińska Municipality in the West Pomeranian Province

Kondratowicz-Pozorska Jolanta ()
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Kondratowicz-Pozorska Jolanta: The Koszalin University of Technology, Faculty of Economic Sciences,Koszalin, Poland

Economic and Regional Studies / Studia Ekonomiczne i Regionalne, 2018, vol. 11, issue 1, 118-131

Abstract: Subject and purpose of work: The subject of the study is to show that the method of managing a municipality, taking into account the marketing philosophy, creates additional values for a given municipality. The purpose of the work is to show that Dobra Szczecińska Municipality, being a territorial unit, has developed a certain manner of managing and directing local resources, which, using territorial marketing, has created a unique and inimitable character of the location. Materials and methods: Scientific literature, source materials from the Municipal Office of Dobra Szczecińska as well as all statistics and studies available online were used. Literature review and analysis, as well as deductive and inductive methods were applied as research tools. Results: It has been proved that Dobra Szczecińska is a municipality with its own identity, possesses its own unique image, cares about the municipality’s product and satisfies the needs of its residents and entrepreneurs. Conclusions: The municipality was justifiably ranked 23rd in the 2016 Ranking, because the local authorities make every effort to ensure that the residents and entrepreneurs believe that they live and operate in the best place in West Pomeranian Province. The analysis of the collected material confirmed that Dobra Szczecińska municipality is rightly called a good one because it develops in accordance with the principles of sustainable development.

Keywords: territorial marketing; Szczecin Dobra; sustainable development; added value (search for similar items in EconPapers)
Date: 2018
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