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Pozitioning Strategies Used in Strategic Marketing

Ionel Dumitru ()
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Ionel Dumitru: School of Marketing, Bucharest University of Economic Studies

No 1003, working papers from Bucharest University of Economic Studies, School of Marketing

Abstract: The consumer’s perception of the marketing company’s activities is represented by the positioning strategy. The positioning process consists of approaching the market’s segments in different ways, with deferent’s offer, using three fundamentals strategies: strengthen the current company position, competition free segments identification and repositioning the competition using an aggressive marketing strategy.

Keywords: Positioning strategy; marketing strategy; strategic marketing; differentiate strategy (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-cse and nep-mkt
Date: 2007-04, Revised 2007-04
Note: Full text available only in Romanian.
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Published in the "Marketingul intreprinderilor romanesti in contextul integrarii europene" Conference, April 2006

Downloads: (external link) First version, 2007 (application/pdf)

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