The best response to digital disruption

Jacques Bughin and Nicolas van Zeebroeck ()

ULB Institutional Repository from ULB -- Universite Libre de Bruxelles

Abstract: Companies that adopt bold offensive strategies in the face of industry digitization will come out the winners.

Keywords: disruptive innovation; digital strategy; digital transformation (search for similar items in EconPapers)
JEL-codes: L10 O14 O32 (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-ict and nep-pay
Date: 2017-04-06
Note: SCOPUS: ar.j
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Published in: MIT Sloan management review (2017) v.58 n° 4

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