The best response to digital disruption
Jacques Bughin and
Nicolas van Zeebroeck ()
ULB Institutional Repository from ULB -- Universite Libre de Bruxelles
Companies that adopt bold offensive strategies in the face of industry digitization will come out the winners.
Keywords: disruptive innovation; digital strategy; digital transformation (search for similar items in EconPapers)
JEL-codes: L10 O14 O32 (search for similar items in EconPapers)
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Note: SCOPUS: ar.j
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Published in: MIT Sloan management review (2017) v.58 nÂ° 4
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Persistent link: https://EconPapers.repec.org/RePEc:ulb:ulbeco:2013/249805
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