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Price setting in a leading Swiss online supermarket

Martin Berka (), Michael Devereux () and Thomas Rudolph

No 1685, Working Paper Series from Victoria University of Wellington, School of Economics and Finance

Abstract: We study a newly released data set of scanner prices for food products in a large Swiss online supermarket. We find that average prices change about every two months, but when we exclude temporary sales, prices are extremely sticky, changing on average once every three years. Non-sale price behavior is broadly consistent with menu cost models of sticky prices. When we focus specifically on the behavior of sale prices, however, we find that the characteristics of price adjustment seems to be substantially at odds with standard theory.

Keywords: online supermarket; price behavior; sticky price (search for similar items in EconPapers)
New Economics Papers: this item is included in nep-agr, nep-bec, nep-cba, nep-com, nep-hme, nep-ind and nep-mkt
Date: 2011
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http://researcharchive.vuw.ac.nz/handle/10063/1685

Related works:
Working Paper: Price setting in a leading Swiss online supermarket (2011) Downloads
Working Paper: Price setting in a leading Swiss online supermarket (2011) Downloads
Working Paper: Price Setting in a Leading Swiss Online Supermarket (2011) Downloads
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