Journal of Business Research

1973 - 2025

Current editor(s): A. G. Woodside

From Elsevier
Bibliographic data for series maintained by Catherine Liu ().

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Volume 192, issue C, 2025

Evolution of service robots in marketing: A relational framework and future research agenda

Dominik Mahr, Gaby Odekerken-Schröder and Jenny van Doorn

Digital brand equity: The concept, antecedents, measurement, and future development

Stephen L. France, Nebojsa S. Davcik and Brett J. Kazandjian

U-shaped Effect of Color in Short-form Video: Combination of Text, Audio, Image ML and Generative AI

Xin Wen, Yixuan Niu and Chengcheng Liao

How and when AI-driven HRM promotes employee resilience and adaptive performance: A self-determination theory

Hoa Do, Lin Xiao Chu and Helen Shipton

Communication accommodation for de-escalating consumer tensions in online brand communities

Denitsa Dineva, Kate Daunt and Todd J. Bacile

Serve with voice: The role of agents’ vocal cues in the call center service

Yuanyuan Zhou, Zhuoying Fei, Jun Yang and Demei Kong

How to use emerging service technologies to enhance customer centricity in business-to-business contexts: A conceptual framework and research agenda

Nancy V. Wünderlich, Markus Blut, Christian Brock, Nima Heirati, Marcus Jensen, Stefanie Paluch, Julia Rötzmeier-Keuper and Zsófia Tóth

Exploring the role of product attributes in 9-ending pricing strategies: A study on online retailing

Mariana Gaspar Gonçalves, Belem Barbosa, Jose Ramon Saura and Marcello Mariani

The impact of the linear and threshold matching principles on eliciting donation behavior in communal and exchange-oriented individuals

Fayez Ahmad, Neel Das and Lubna Nafees

Your potential knows no bounds: Do local CEOs influence firms’ overseas R&D activities?

Xi Zhong, Xinming He and Wei Zhang

Growth hacking capability: Antecedents and performance implications in the context of SMEs

Daniele Giordino, Ciro Troise, Stefano Bresciani and Mark Anthony Camilleri

Fostering consumer engagement with sustainability marketing using augmented reality (SMART): A climate change response

Waqar Nadeem, Abdul R. Ashraf and V. Kumar

The impact of corporate social responsibility in home countries on the financial resilience of emerging-market multinationals: An analysis on Brazilian MNEs

Marina A.B. Gama, Cyntia Vilasboas Calixto Casnici, Mariana Bassi-Suter, Maria Alejandra Gonzalez-Perez and Maria Tereza L. Fleury

How does institutional quality influence opportunity entrepreneurship? A panel data analysis of OECD countries

Brahim Gaies, Massimiliano Vesci, Chiara Crudele, Andrea Calabrò and Adnane Maalaoui

When customer involvement promotes innovation performance: The moderating roles of coordination mechanisms with customers and external collaboration strategies

Stefano Li Pira, Anna Cabigiosu and Diego Campagnolo

A consumer wisdom-informed conceptualization for understanding prosocial behaviors

Quynh N.X. Nguyen, Nguyen T. Thai, Troy W. Heffernan, Nina Reynolds and Nadia Zainuddin

Consumer confusion: A meta-analytic review

Shadma Shahid, Haroon Iqbal Maseeh, Charles Jebarajakirthy, Bhuvanesh Kumar Sharma, Raiswa Saha and Shubhi Gupta

Loose = fun? How interstitial space in brand logos affects product perception

Qianqian Esther Liu, Dongjin He and Yuwei Jiang

Job demands-resources and conservation of resources theories: How do they help to explain employee well-being and future job design?

Evangelia Demerouti

Eating our anxieties away: How low collective efficacy about climate change fuels vice food consumption

Camilla Barbarossa, Maria Carmen Di Poce and Alberto Pastore

Opening the ‘black box’ of HRM algorithmic biases – How hiring practices induce discrimination on freelancing platforms

Yannik Trautwein, Felix Zechiel, Kristof Coussement, Matthijs Meire and Marion Büttgen

Do employees benefit from engaging in status-striving strategies? The roles of leader hostility and leader trust in employees

Dan Ni, Xiaoming Zheng and Jiaxin Lin

With great power comes great responsibility: The antecedents and outcomes of social media influencers’ perceived social responsibility authenticity

Angie Lee and Te-Lin Doreen Chung

Building resilience in love: Investigating the effects of employee resilience on spouse outcomes

Jiamin Li, Zhicheng Xu, Baojian Zheng and Maolin Ye

AI-capable relationship marketing: Shaping the future of customer relationships

Sanjit K. Roy, Ali N. Tehrani, Ameet Pandit, Chrysostomos Apostolidis and Subhasis Ray

Incumbent repositioning against a quality (dis)advantaged entrant with spillover effects

Morifumi Hirao and Yusuke Zennyo

Typography meets question type: Unveiling their matching effect on willingness to pay for AI products

Yangting Zhang, Jiaming Fang, Miyan Liao, Lintong Han, Chao Wen and Addo Prince Clement

Losing my job and family? How power shapes the boundaries between work and family life

Mohammed Yekini, Bomanaziba Idiko, Anastasia Kulichyova and Rekha Rao-Nicholson

Recurring versus one-time donation requests: The toll on attracting donors

Cony Ming-Shen Ho, Chin, Shih-Chun (Daniel) and TzuShuo Ryan Wang

Order or disorder? The impact of product display on consumer purchase intention

Xiwen Wang, Rui Huang, Haochun Zhai and Yichen Liao

Generative AI for growth hacking: How startups use generative AI in their growth strategies

Arash Rezazadeh, Marco Kohns, René Bohnsack, Nuno António and Paulo Rita

Free yourself from professionalism trap: A self-control explanation of the negative effect of involuntary professionalism

Xue Zhang and Chao Ma

Attention to market expansion: Aspirational antecedent and risk-taking consequence

Renfei Gao, Cyndi Man Zhang, Xiaogang He and Zhengyu Li

Informational faultlines, team boundary work, and idea implementation: The moderating role of paradoxical leadership

Cunhu Xi, Yingqin Zhang and Xiaoqian Qu

Breaking the TMT glass ceiling: Myth or reality? Female CEOs, decision authority, and family firms

Paola Rovelli and Marco Mismetti

Volume 191, issue C, 2025

In-store technology personalization: A typology and research agenda based on type of automation and data collection

Katrin Merfeld, Jan F. Klein, Anouk de Regt, Baltin (née Riegger), Anne-Sophie and Sven Henkel

How allusion enhances consumer response to hope appeals in health messaging

Pia A. Albinsson, Bruce A. Huhmann and Bidisha Burman

The B2B sharing economy: Framework, implications, and future research

Sabine Benoit, Katrin Merfeld, Vivian S.C. Tunn, Tobias Schaefers and Tor Wallin Andreassen

Impact of virtual presence of others on social media service recovery evaluations: A cross-cultural perspective

Sanchayan Sengupta, Md Rokonuzzaman, Anand Kumar Jaiswal and Raffaele Filieri

Chief operating officers’ long-term orientation and corporate lean production

Xingnan Xue, Nan Hu, Fangjuan Qiu and Gang Li

The effect of brand alliances across dependent variables and research designs: A meta-analysis

Kevin E. Voss, Mayoor Mohan, Jin Ho Jung and Fernando R. Jiménez

Mind the standardization gap: An emerging market phenomenon

Zeynep Müge Güzel, Ayşegül Özsomer and Burcu Sezen

Social, economic, and environmental implications of drones in marketing: A framework of safeguards for sustainable technology implementation

Stefanie Beninger and Karen Robson

My friend, the enemy: Developing a model for coopetition in the professional services sector

Dominik Schlee and Tobias Gutmann

Stepping in and stepping aside: Employees navigating digital transformation paradoxes

Renate Kratochvil

Shifting gears: Role of CEO turnover on shifts between exploration and exploitation

Yoonhee Choi and Mary Benner

Design-Oriented stakeholder engagement in service ecosystems

Alexander Flaig, Hugo Guyader and Mikael Ottosson

Trajectory integration and the impact of inventions

Holmer Kok, Joseph Monroe and Philip Kappen

Unveiling the green veil: Customer green relational capital and tone ambiguity in supplier environmental disclosure

Mengjie Xi, Wei Fang, Yang Liu, Taiwen Feng and Ananya Bhattacharya

Real-time marketing messages and consumer engagement in social media

Myoung-Jin Chae, Omar Rodríguez-Vilá and Sundar Bharadwaj

The impact of new product entry on brand sales volatility at the retailer: A Detailed Look into volatility drivers

Wang, Wanxin (Britney), Barbara Deleersnyder and Gokhan Yildirim

Unraveling the paradoxical effects of digital transformation on organizational Resilience: The role of customer and supplier concentrations

Maomao Chi, Wenjing Li, Yuanxiang John Li, Min Zhou and Rui Huang

How does a closed social network facilitate the impact of blockchain on corporate digital innovation performance?

Zhijun Li, Runze Zhang, Qingyi Li and Yuchen Wang

Gender differences in social entrepreneurial activity engagement: The effect of fundamental preferences

Iulia Stroila and Henry Shi

The impact of growth hacking on firm performance under environmental turbulence: A moderated-mediation analysis

Yatish Joshi, Rahul Bodhi, Sheshadri Chatterjee and Marcello Mariani

Opening the black box of Growth Hacking: Insights into the microfoundations of Lean Startup Capabilities

Caterina Foggetti, Angelo Natalicchio, Lorenzo Ardito and Vito Albino

Inclusive marketing: A review and research agenda

Nikhita Tuli, Vibhava Srivastava and Harish Kumar

The impact of multiple similar online certifications on seller performance in e-commerce platforms

Yunxiao Lu, Shaohan Cai, Qinghong Xie and Jiaxin Wang

Using generative artificial intelligence (GenAI) in marketing: Development and practices

Hau-Ling Chan and Tsan-Ming Choi

Sorting, incentive, and investment effects of employee stock ownership

Kyoung Yong Kim, Pankaj C. Patel and Srikant Devaraj

Designing cognitively and emotively attractive urban service environments for prospective employees: An application of biophilic design philosophies

Dustin Maneethai, Tiffany S. Legendre, Courtney Suess and Renata F. Guzzo