International Journal of Internet Marketing and Advertising

2017 - 2026

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Volume 24, issue 3, 2026

Effects of website service quality on booking intentions in the hotel industry: the mediating role of e-customer satisfaction and e-customer trust pp. 247-272

Mushref Mohammed and Shenbei Zhou

The impact of electronic word of mouth on online purchase intention of generation Z in Vietnam pp. 273-295

Bui Van Vien, Le Nguyen Duy Hung, Le Van Dung, Vu Huynh Mai Vi and Ha Anh Phuong

Influence of motivation and vlogger characteristics on information adoption: the mediating role of flow experience pp. 296-317

Neha Zaidi, Ajay Kumar, Pallavi Tyagi and Vandana Ahuja

The impact of conspicuous consumption posts on social media users' attitudes towards luxury brands pp. 318-340

Xiaofeng Jia and Soyeon Ahn

Generation Z charitable contributions: investigating the impacts of guilt, egoistic and statistical evidence ad appeals on trust and donation intentions pp. 341-371

Adel A. Al-Wugayan

Volume 24, issue 2, 2026

Social media engagement and fear of travel: a premium hotel case study pp. 119-139

Mónica Gómez-Suárez, Mónica Veloso and Myriam Quinones

The effect of social media types on the relations between information and purchase intention of Indonesian clothing SMEs using information acceptance model pp. 140-161

Rizqa Amelia Zunaidi, Benazir Imam Arif Muttaqin and Titah Yudhistira

The influence of social media advertising on consumers' brand behaviour: a case of Malaysian Gen Y and Gen Z pp. 162-199

Brian Kee Mun Wong and Jia Yi Chua

Influence of advertisement on buying behaviour and brand loyalty through brand awareness of consumers in rural areas with moderating effect of perceived quality pp. 200-224

A. Sathiya Prabhu and R. Ganapathi

Consumer choices in the food market: healthy and sustainable consumption pp. 225-245

Kristína Predanócyová, Peter Šedík and Elena Horská

Volume 24, issue 1, 2026

A bibliometric analysis of historical background and future avenues for the spillover effect of electronic word of mouth on purchase intention pp. 1-27

Kavita Verma and Kapil Malhotra

Influencer marketing and health repercussions: a literature review on the impact of influencers on eating behaviour and body self-perception pp. 28-45

Belén Cambronero Saiz, Ana Mayagoitia-Soria and Beatriz Feijoó-Fernández

Influence of perceived quality and value and brand image on buying behaviour of consumers in rural areas with moderating effect of perceived risk pp. 46-64

A. Sathiya Prabhu and R. Ganapathi

The mediating role of online repurchase intention in stimulating the relationship between e-satisfaction, e-WOM, e-trust and e-loyalty pp. 65-82

Kohail Younes

Evaluating the varied aspects of mobile advertising and its implications in the contemporary market - a systematic literature review pp. 83-117

Mudit Gera, Dharminder Kumar Batra and Deepak Tandon

Volume 23, issue 4, 2025

Misinformation effects and rational advertising: consumer responses to advertising claims verifiable by blockchain-supported QR codes pp. 361-387

Ian Brennan and Juyun Cho

The moderating effect of adaptive selling behaviour on the benefits of social media usage in sales during the COVID-19 pandemic pp. 388-406

Arti Pandey and Peerayuth Charoensukmongkol

Factors influencing online repurchase behaviour of Indian students pp. 407-446

Bindiya Tater and Kishor John

The mobile phone industry in the Kurdistan region of Iraq: from quality to loyalty pp. 447-474

Ahmet Demir and Najih Samin Ahmed

Mastering online customers' repurchase intentions: COVID-19 blessing in disguise pp. 475-502

Ayman Mahmoud Bazzi

Volume 23, issue 3, 2025

Can virtual, CGI-generated, influencers help sell products on Instagram? Effects of perceived realism and disclosure on brand-related attitudes and behavioural intentions pp. 233-254

Joe Phua, Nathaniel J. Evans, Youngjee Ko and Jeonghyun Lee

Unveiling the path forward: exploring the theoretical evolution and future research directions of over-the-top customer experience pp. 255-287

Neha Kalra, Pankaj Deshwal, Shiksha Kushwah and Samir Gokarn

Analysis of key factors of consumers' purchase influenced by internet celebrities: food, cosmetics maintenance, and 3C game products as examples pp. 288-316

Tzong-Ru Lee, Wei-Chen Chen, Ville Isoherranen and Ummul Wara Adrita

The influence of the use of luxury brands and social media on self-expansion in the clothing industry: evidence from Tehran pp. 317-339

Alireza Rokhsari, Saba Ali and Hassan Tanha

Technological emergence in the area of personalised advertisement using emergence scoring and topic modelling based on patent data pp. 340-360

Nishad Deshpande, Shabib A. Shaikh and Alok Khode

Volume 23, issue 1/2, 2025

Antecedents and consequences of prosumption in GenZ: Vietnam case pp. 4-30

Phuong Nhi-Pham Nguyen and Minh T.H. Le

Impacts of electronic word-of-mouth from social networks sites on the intention to purchase tourism accommodation of Gen Z in Vietnam pp. 31-55

Long Nguyễn, Dung Hoàng and Thong Huy Vu

Online shopping and fashion apparel brands: factors influencing Gen Z behaviour pp. 56-79

Jahanvi Jahanvi and Meenakshi Sharma

Evaluating the relative effect of Instagram and celebrity influencers on brand attitude and purchase intention among Generation-Z: a fashion industry perspective pp. 80-97

Himanshi Sharma, M.A. Sanjeev, Thangaraja Arumugam and Abhishek Ray

The impact of perceived need, curated offering, influencer endorsement and online customer review on online repeat purchase intention pp. 98-117

Priyanka Aggarwal and Kavita Chauhan

Digital marketing strategy adoption for online brand presence: real estate agents' perspectives in Cape Town pp. 118-133

Kuhle M. Zwakala and Llewellyn Church

Gimmick estimation in video advertisements by scene analysis with interpersonal theory pp. 134-158

Daiki Uehara, Fumiko Harada and Hiromitsu Shimakawa

Exploring the evolution of mobile tourism applications in business and social sciences: a bibliometric review spanning 2013-2022 pp. 159-189

Priyanka Chadha, Sanath Krishnan Menon, Rajat Gera and Sanjeev Bansal

A study of vital aspects of advertisements in the information swamp world for creating an appealing advertisement pp. 190-207

Ankit Garg, Gautam Jaiswal and Ritesh Kumar Singhal

Examining purchase behaviour through brand advertising strategy in social media fan pages: the mediating effects of consumer engagement behaviours pp. 208-231

Qazi Mohammed Ahmed, Anees Wajid and Muhammad Arsalan Nazir

Volume 22, issue 4, 2025

An investigation of the effective drivers of social commerce intentions - the mediating role of trust pp. 355-387

Taanika Arora

KOC's characteristics, KOC effectiveness and online customer engagement towards travel products: evidence from Vietnam pp. 388-407

Thu-Hang Hoang, Hong-Diem Le, Trieu-Chau Ngo and Minh A.B. Nguyen

Growing influencer credibility to drive endorsement effectiveness: a literature review pp. 408-440

Chuong H.B. Nguyen, Joel Mero and Heikki Karjaluoto

Investigating online loyalty, attitude, credibility and moderating role of moral identity from CRM perspective pp. 441-459

Harishchandra Singh Rathod, Vijayendra Gupta, Richa Shreevastava, Ashwin Jadeja and Krishnaba Vaghela

Brand hate and consumers' responses: an analysis in the offline and online environment pp. 460-483

Barbara Francioni, Ilaria Curina, Sabrina M. Hegner, Marco Cioppi and Elisabetta Savelli

Volume 22, issue 3, 2025

The role of online travel stores' usability in word-of-mouth generation, e-satisfaction, and users' purchase behaviour pp. 241-258

Achilleas Barlas and Yeoryios Stamboulis

eWOM – consumer's tryst with trust and transitions – a qualitative study pp. 259-285

Rishikesh Bhaiswar, N. Meenakshi and Deepak Chawla

Why do users follow sponsored influencer content? Toward a deeper understanding of consumption-related user motivations pp. 286-312

Joerg Tropp and Andreas Baetzgen

Far more than just flying! Role of airline brand experience in shaping brand satisfaction and brand loyalty pp. 313-332

Harleen Pabla and Harmeen Soch

The effect of self-monitoring and endorser attractiveness on online video advertising responses pp. 333-354

Dongjae Lim and Jhih-Syuan Lin

Volume 22, issue 2, 2025

A framework for mobile social networks advertising effectiveness attributes and its effects on the behavioural intentions of North African cyberconsumers pp. 127-161

Nesrine Mzid and Amel Chaabouni

Search marketing: systematic literature review pp. 162-186

Nurdin Hidayah, Vanessa Gaffar and Meta Arief

Prioritising factors affecting online shopping behaviour: a fuzzy AHP approach pp. 187-213

Ishani Patharia Chopra, Tanu Jain and Sanjay Gupta

Navigating the banking landscape: the power of social media communication pp. 214-240

Attia Abdelkader Ali, Ahmed A. Khalil and Gamal S. Alhawbani

Volume 22, issue 1, 2025

Segmenting consumers on social networks based on individual motivations for engagement in eWOM communication with self-organising maps pp. 1-32

Manijeh Bahrainizad and Hamid Izadi

The effects of personalisation on advertising value and attitude in the case of Indonesian e-marketplace pp. 33-50

Prima Andriani and Sahid Susilo Nugroho

A model for understanding the customer experience landscape from business-to-business context: theorisation from the journey of Indian service technology firms pp. 51-71

Krishanu Bhattacharyya, Bikash Ranjan Debata and Rajeev Verma

Beyond likes and shares: the secret to building stronger brands on social media from a privacy calculus perspective pp. 72-97

Sohail Ahmad, Li Liang, Ahmad Iqbal and Irshad Hussain Sarki

Understanding loyalty and their main antecedents in the e-banking sector: a bibliometric analysis pp. 98-125

Pedro Cuesta-Valiño, Natacha López-Hernando and Cristina Loranca-Valle