International Journal of Islamic Marketing and Branding

2017 - 2025

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Volume 6, issue 5, 2024

Gender injustice against women in the Muslim world and the conflation of hegemonic terms (feminism) as deflection pp. 1-11

Bronwyn P. Wood

Volume 6, issue 3, 2025

Validation of the emo-decision-making contagion measurement scale pp. 185-218

Antar Chaabi

The role of religiosity and cultural values on green cosmetics purchase intention: an empirical investigation pp. 219-240

Rahmatina Awaliah Kasri and Bianca Jasmine Alfitrah Putri Rosadi

The role of social media engagement in alleviating loneliness and improving life satisfaction among senior citizens pp. 241-265

Siti Hasnah Hassan and Low Eve Chee

Determining drivers of Muslim consumers' intention to use mobile commerce in Malaysia pp. 266-287

Moussa Barry and Ahasanul Haque

Volume 6, issue 2, 2024

Halal food consumption intention: a dual theoretical approach in a non-Muslim context in Ghana pp. 95-116

Edward Markwei Martey

Factors influencing users to adapt Shariah mobile financial services in an emerging economy: a case study on Bangladesh pp. 117-142

Salma Akter, Zawadul Hoque Chowdhury and Taj Ashrafi

The impact of social media influencers on Kuwaiti women's brand attitude and consumption behaviour pp. 143-158

Doha Saleh Almutawaa and Hamad AlWazzan

Enhancing community health sustainability through the use of Maqasid Al-Shariah theory pp. 159-179

Ahasanul Haque, Noor Hazilah Abd Manaf, Md Nazim Uddin, Naznin Akther and Aida Mokhtar

Volume 6, issue 1, 2021

COVID-19 and Islamic doctrine: service marketing opportunities to address mental health pp. 1-13

Mohammad Mominul Islam and Asifa Reza

Muslim consumer behaviour when facing fear of COVID-19 pp. 14-35

Hardius Usman, Nucke Widowati Kusumo Projo, Ika Yuni Wulansari and Chairy Chairy

Can espousal of Islamic advertising practices by organisations increase brand credibility in Pakistani Muslim consumers? An empirical study pp. 36-59

Ahmed Raza

Integrating Islamic finance and halal industry: current landscape and future forward pp. 60-78

M. Kabir Hassan, Mustafa Raza Rabbani and Daouia Chebab

Factors delaying Islamic banking in Algeria pp. 79-94

Mehieddine Abdelkader Meghraoui and Khaled Mokhtari

Volume 5, issue 2, 2020

Does service quality matters to ensure the loyalty of the Jemaah of a mosque? pp. 77-98

Yuvaraj Ganesan, Anwar Allah Pitchay and Azminah Mohd Mydin

Purchase intention of customers towards luxury brands in North Macedonia: theory of planned behaviour approach pp. 99-113

Sara Muça and Jusuf Zeqiri

The effect of e-WOM and content marketing on customers' purchase intention pp. 114-131

Kaltrina Kajtazi and Jusuf Zeqiri

The role of new product launch on variety seeking buying behaviour in hygienic products pp. 132-144

Arta Ejupi Ibrahimi and Diellza Ejupi

Examining the effects of demographic characteristics on consumer spending self-control and frugality: a religiosity-based comparative study in Turkey and Bangladesh pp. 145-162

Hasan Terzi, Remzi Altunışık, Koray Batumlu, Rezwana Tasnim and Teuku Roli Ilhamsyah Putra

Volume 5, issue 1, 2020

Halal tourism: guidelines for Oman pp. 1-16

Asad Rehman

Constructing marketing thought: the case of Islamic marketing pp. 17-27

P. Sergius Koku

Segmentation of retail bank customers based on occasions (Agribank of Iran as case study) pp. 28-42

Shahriar Azizi and Mikael Parsa

Awareness towards Halal pharmaceuticals: an analysis of pharmacists' views pp. 43-57

Baker Ahmad Alserhan, Mehmet Bayirli and Fida Zakzouk

Muslim youths' e-lifestyle and its impacts on well-being pp. 58-75

Siti Hasnah Hassan, Teo Shao Zhen, Imran Mahmud and Azizah Omar

Volume 4, issue 1, 2019

Analysing the relationship between misconceptions about halal among non-Muslims and their intention to boycott halal products pp. 1-26

Mastura Ab. Wahab

Religious business leaders in Pakistan: theorising the phenomena of religiosity-driven business practices pp. 27-44

Ayesha Latif Shaikh and Muhammad Zaki Rashidi

The Islamic consumer and the halal market pp. 45-58

Sedki Karoui and Romdhane Khemakhem

The attitude of Jordanian customers towards virtual stores pp. 59-75

Mohammad Abuhashesh, Suleiman Jamal Mohammad and Mohammad Al Khasawneh

Social media marketing, Turkish behaviour and the 2016 military coup attempt pp. 76-93

Ashraf M. Attia and Rana A. Fakhr

Volume 3, issue 3, 2018

Towards a theory on the place of goods and services in Islamic marketing pp. 175-182

Zakaria Boulanouar and Bronwyn P. Wood

Mosque leadership and management in Kano metropolis: case of Al-Furqan Mosque, Kano state, Nigeria pp. 183-195

K.K. Musa Gambo

Traditional cultural values vs. religiosity: Saudi female purchase intention of Turkish Islamic fashion pp. 196-208

Tagreed Saleh Abalkhail

A collection of Islamic advertising principles: revisited and detailed pp. 209-222

Ali Shafiq

Logistical indicators for enhancement of halal sustainability pp. 223-231

Emy Ezura A-Jalil

Integrating the theory of planned behaviour to identify determinants of halal food consumption in Japan pp. 232-244

Wesam Eid

Muslim consumers' attitudes toward fashion advertising: a conceptual framework pp. 245-264

Muhammad Talha Salam, Nazlida Muhamad and Vai Shiem Leong

Volume 3, issue 2, 2018

Modest, modern and diverse: a review of marketing communication visuals of Islamic fashion brands pp. 83-103

Muhammad Talha Salam, Nazlida Muhamad and Vai Shiem Leong

Islamic marketing practice as a panacea to social marketing criticism pp. 104-115

Mohammad Mominul Islam

Analysis of Islamic financing and related assets: a study of Islamic banks of Pakistan pp. 116-143

Talat Hussain, Muhammad Hussain Qureshi and Mian Sajid Nazir

A cross-cultural comparison of Muslim religious commitment on US brand switching behaviour pp. 144-161

Munazza Saeed and Ilhaamie Abdul Ghani Azmi

Exploring linkages between availability of consumer credit and emerging Muslim consumers' habits pp. 162-173

Shafiu Abdullahi

Volume 3, issue 1, 2018

Islamic Branding as a Tool for Customer Retention: Antecedents and Consequences of Islamic brand loyalty pp. 1-14

Mohammad Rashed Hasa Polas, Asghar Afshar Jahanshahi and Md Lutfor Rahman

Islamic marketing mix: is there a role for Islamic-based strategies? pp. 15-34

Johari Bin Abdullah

Halal packaging and certification in India: issues and challenges pp. 35-44

Rajasekhara Mouly Potluri and Lohith Sekhar Potluri

Factors affecting small and medium family businesses' internationalisation in Saudi Arabia pp. 45-64

Ahmad Rafiki, Sutan Emir Hidayat and Abdullah Al-Mana

The current state of Muslim-friendly tourism policies in non-Islamic countries: an exploratory study of Korea's approach pp. 65-81

Ikran Eum

Volume 2, issue 3, 2017

The influence of transnationality on consumers boycotting behaviour pp. 171-179

Omar Al Serhan

Brand management in religious markets: the brand personality dimensionality of Islamic professional sports pp. 180-199

Ali Homaid Al-Hajla

Determinants of online purchase intention: a study of Emirati consumers pp. 200-214

Bikramjit Rishi and Abdul Hadi M. Al Khasawneh

Muslim service quality dimensions in the tourism and hospitality industry: construct development and measurement validation pp. 215-231

Riyad Eid and Ali Ahmed Abdelkader

Comparative analysis of Islamic quality standard hotels in Malaysia and Indonesia pp. 232-246

Nor'Ain Othman, Vanessa Gaffar and Heri Puspito Diyah Setiyorini

Pedagogical reflections on Islamic marketing education in business schools: a sample outline pp. 247-254

Noha El-Bassiouny

Volume 2, issue 2, 2017

The role of packaging and labelling in determining 'halalness': an exploratory study of Muslims in two countries pp. 85-99

Ghazala Khan and Faiza Khan

Islamic banks board independence and its relation to performance in GCC countries pp. 100-121

Mariam Khalil AlQanea and Allam Mohammed Mousa Hamdan

Islamic banks stock market valuation: evidence from Saudi Arabia pp. 122-133

Mohamed Fawzy Omran

Measuring the impact of marketing capability and market control beliefs on marketing strategy intention: a study on travel and tour agents in Malaysia pp. 134-155

Ahasanul Haque, Faruk Ahmed, Abdullah Mamun Al-Sarwar and Ali Shafiq

Marketing to the educated Muslim woman pp. 156-169

Nauar Kuswadi, Ameena Jaafar and Nurhafihz Noor

Volume 2, issue 1, 2017

Islamic values and materialistic consumption culture: an exploratory study pp. 1-14

Tarek Belhadj and Kamel Merdaoui

Self-efficacy and entrepreneur's capabilities: effects on the performance of Palestinian women-led firms pp. 15-36

Abeer Istanbuli

A study of German consumers' perception of Islamic banking pp. 37-64

Ahmed Beloucif, Tahar Boukhobza and Levke Baumruck-Lawrenz

Islamic advertising in Nigeria: an assessment pp. 65-84

Shafiu Abdullahi