Journal of Marketing and Logistics (JML)

2018 - 2019

Current editor(s): Syed Karamatullah Hussainy

From Khadim Ali Shah Bukhari Institute of Technology (KASBIT)
Contact information at EDIRC.
Bibliographic data for series maintained by Yasir Jaseem ( this e-mail address is bad, please contact ).

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GREEN MARKETING: A STRATEGIC BALANCING ACT FOR CREATING VALUE; A QUALITATIVE INQUIRY pp. 1-15: Kanwal Durrani and Najam Us Saqib
IMPACT OF SMART PACKAGING AND EVALUATING ITS UNDERSTANDING EFFECT UPON CONSUMER MOTIVATION IN THE FRESH FOOD ITEMS pp. 16-30: Fouzia Shafiq
DIMENSIONS OF BRAND COMMUNICATION, BRAND IMAGE AND BRAND TRUST AS ANTECEDENTS OF BRAND LOYALTY pp. 31-49: Osama Bin Ahsan
BRAND TRUST AND IMAGE: EFFECT ON CUSTOMERS’ SATISFACTION pp. 50-64: Syeda Jaazba Zehra and Uroosa Arshad
CUSTOMER BRAND ENGAGEMENT BEHAVIOR IN ONLINE BRAND COMMUNITIES pp. 65-85: Hamza Shahid and Arqam Iqbal
NEED FOR TOUCH AND TWO-WAY COMMUNICATION IN E-COMMERCE pp. 86-103: Hassan Jawed and Saad Alam

THE NATIONAL MOBILE BRAND VERSUS INTERNATIONAL MOBILE BRAND ON THE CONSUMERS’ BUYING DECISION pp. 1-22: Syed Abdullah Farooq and Syed Rizwan Ali
BRAND PURCHASE INTENTION AND BRAND PURCHASE BEHAVIOR IN HALAL MEAT BRAND pp. 163-182: Saad Shakil and Shahbaz Majeed