Place Branding and Public Diplomacy

2016 - 2026

Current editor(s): Robert Govers and James Pamment

From Palgrave Macmillan
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Volume 22, issue 2, 2026

Olympic and Paralympic Games: their legacy in the image and reputation of hosting cities and nations pp. 131-134

Olga Kolotouchkina and Laura Ripoll Gonzalez

Soft power through sports mega-events: Chinese media narratives during the Beijing 2022 Olympic Winter Games pp. 135-146

Dongye Lyu, Weiguo Zhang, Luis Mañas Viniegra and Emanuel Leite Junior

Russia’s digital public diplomacy with the U.S. and China during the pre-Sochi period (2011–2014) from the language and communication perspectives pp. 147-159

Yue Han

Dancing on the Seine: Soft Power, Diversity, Inclusion, and the "Woke" Controversy at the Paris 2024 Opening Ceremony pp. 160-174

Pablo Gómez-Iniesta and Athanasios Sakis Pappous

Greening the gold: a review of the environmental turn in skateboarding and the push for sustainable olympics pp. 175-185

Benjamin Duester and Indigo Willing

Beyond the podium: how sustainability evaluations shape the olympic legacy of host cities—a systematic literature review pp. 186-200

Katharina Schöttl, Florian Kainz and Christian Werner

Governance challenges in leveraging Olympic Games for region branding pp. 201-217

Etienne Doré-Lesachey

Measuring city brand perceptions via neuromarketing. A systematic literature review pp. 218-234

Alexander Balzan, Leidy Tatiana Castaneda-Quirama, Rodolfo Casadiego-Alzate and Ana Isabel Jiménez-Zarco

Applying city branding models to Accra: toward strategic narratives for a global African city pp. 235-250

Senyo Obed Amponsah

Digital place branding through sustainability: how cities and regions of the world gain visibility through climate change solutions pp. 251-269

Jérôme Chariatte, Bruno Asdourian and Diana Ingenhoff

Reinstating Greece as a brand in investment discourse: the case of the Ellinikon project pp. 270-287

Irene Theodoropoulou

Photo exhibition and stakeholders’ contribution to the creation and promotion of Mexico’s nation brand pp. 288-304

Yadira Ixchel Martínez Pantoja, Rafael San José Iglesias and Andrea Escobar Rios

The spectrum of “Ingagement”: a typology of engagement outcomes in public diplomacy pp. 305-314

Nestor A. Tyrovouzis and Nikos S. Panagiotou

Adapting to China’s currency valuation shifts: CGTN’s economic public diplomacy on Facebook and Instagram pp. 315-324

Keyu Alexander Chen Glanz, Carol Kay Winkler, Sonny Patel, Virginia Massignan, Kareem El Damanhoury, Vithika Salomi and Ayse Deniz Lokmanoglu

When words fail: readability, public diplomacy, and China’s strategic communication gap in Australia pp. 325-336

Timothy Kerswell and Prerna Bakshi

Leveling the playing field? Palestinian digital diplomacy in the 2023–2024 Gaza conflict pp. 337-350

Kenza Kazzou and Sijeong Lim

Gastronomy and international relations: an overview of Colombian state gastrodiplomacy strategies pp. 351-361

Felipe Castilla-Corzo and Carlos Colmenares-Castro

Volume 22, issue 1, 2026

Can soft power and nation brands predict economic performance of nations? A machine learning approach pp. 1-19

Viriya Taecharungroj and Ake Pattaratanakun

Exploring perception-reality gap in nation brand with a new model pp. 20-37

Geeho Jeon

Reverberation branding: conceptualising the branding governance mechanism of the Acqua dell’Elba and Isola d’Elba relationship pp. 38-52

Laura Minestroni and Andrea Lucarelli

Public diplomacy’s communication management through Spanish embassies pp. 53-63

Francisco José Pradana Pérez

Adapting Dubai’s free zone success to Hainan’s free trade frontier: a cross-case comparison pp. 64-77

Mahdi Yousefi and Luo Fan

Sustainable development, attractiveness, and competitive capacity of touristic local territorial systems (LTSs) in south Italy: a strategic positioning pp. 78-95

M. Irene Prete, Luigi Piper, Valeria Greco and Gianluigi Guido

Reclaiming authenticity through image construction: wanghong as actors of China’s digital public diplomacy pp. 96-108

Changyu Liu and Weiying Shi

Polish health diplomacy and the COVID-19 crisis: fostering foreign policy goals through health pp. 109-125

Anna Kobierecka

Book review pp. 126-129

Laura Ripoll Gonzalez

Volume 21, issue 4, 2025

Editorial: IPBA 2024 Bangkok special section pp. 355-356

Ake Pattaratanakun and Viriya Taecharungroj

Place attachment, national identity, and country-of-origin consumption: insights from Portuguese emigrants pp. 357-369

Beatriz Casais and Rita Simão Boleixa

An implementation-oriented framework for city branding: a context-sensitive and ready-to-use approach pp. 370-383

Thi Hanh An Le, Tu Anh Trinh, Phuong Vy Nguyen Tran, Phuc Tam Le Do and An Neven

Integrated City Branding to Tackle Urban challenges and enhance resident’s quality of life: key insights for emerging Asian Cities pp. 384-400

Tran Phuong Vy Nguyen, Thi Hanh An Le, Tu Anh Trinh and Minh Hoang Long Le

From spectacle to reflexivity: rethinking nation branding through public pedagogy and foresight in Singapore pp. 401-411

Kenneth Paul Tan

Borrowing a mouth to speak? Foreign content creators in China’s national image building pp. 412-426

Qiuyue Cho-Li, Yuxuan Jin and Spiro Kiousis

Branding determinants of the small business commitment to regional governance: a study of the Mazovia region pp. 427-440

Izabela Kowalik, Katarzyna Młotkowska and Agnieszka Pleśniak

Beyond the world-class façade: place branding, neoliberalism, and the politics of urban development in Johannesburg pp. 441-458

Zenzile Emile Mbinza

Briant, Emma and Bakir, Vian (Eds.) (2024). Routledge Handbook of the Influence Industry. London: Routledge, 415 pp pp. 459-461

Farhat Asif

Volume 21, issue 3, 2025

Digital diplomacy in the age of technological acceleration: three impact scenarios of generative artificial intelligence pp. 303-308

Corneliu Bjola and Ilan Manor

Yet another turn? priotising the needs of diplomacy over the capabilities of generative AI pp. 309-314

Efe Sevin and M. Evren Eken

First contact: integrating generative AI into digital diplomatic intelligence pp. 315-318

Corneliu Bjola and Ilan Manor

Assessing the risks and opportunities posed by AI-enhanced influence operations on social media pp. 319-326

Rolf Fredheim and James Pamment

Terminology, AI bias, and the risks of current digital public diplomacy practices pp. 327-333

Zhao Alexandre Huang

Diplomatic relationship-building in the age of generative AI: the European Union and China pp. 334-338

Lucie Qian Xia

The Other in the machine: diplomacy and the AI conundrum pp. 339-344

Eugenio V. Garcia

Generative AI and the future for China’s diplomacy pp. 345-349

Juan Luis Manfredi-Sánchez and Pablo Sebastian Morales

Navigating uncertainty: public diplomacy vs. AI pp. 350-354

Luigi Di Martino and Heather Ford

Volume 21, issue 2, 2025

Managing stakeholder involvement in place branding: the need for network management pp. 143-156

Laura Ripoll González, Erik Hans Klijn, Jasper Eshuis and Pascal Scherrer

Citizens’ deprecating behaviour: dragging down the nation branding efforts in developing countries—opinions of selected stakeholders in Zimbabwe pp. 157-174

Fainos Chokera, Edward Mudzimba, Reason Masengu and Mugove Mashingaidze

Multiculturalism as a factor in economic development and city branding: the case of Komotini, Greece pp. 175-188

Artemis Tsolaki and Theodore Metaxas

City branding in the context of architecture, tourism, culture, and cultural identity interaction—bibliometric analysis of literature pp. 189-206

Sedat Gönüllüoğlu and Semra Arslan Selçuk

Investigating brand archetypes: unveiling the perceived image of Jabal Al-Weibdeh neighborhood pp. 207-222

Rawan Majzoub, Maram Tawil and Lama Abuhassan

From a bad to good reputation: a case study illustrating the re-branding of a stigmatized neighbourhood in Sweden pp. 223-231

Magdalena Sjöberg

Re-imaging a country beyond its conflict: evaluation of an Israeli public diplomacy intervention for youth in Germany pp. 232-244

Maor Shani

Reaching out from foggy bottom: identifying US interests and priorities based upon the travels of the US secretary of state pp. 245-258

John C. Koehler

From the kitchen to the embassy: a rapid review of gastronomic approaches in diplomacy pp. 259-271

Óscar Cabral, Luís Lavrador, Pablo Orduna and Raquel Moreira

Festivals as instruments of public diplomacy: The Festival of Embassies in Prague pp. 272-286

Yadira Ixchel Martínez Pantoja, Rafael San José Iglesias, Jitka Volfová and Kateřina Chvátalová

All we need is a Silicon Valley: tech place as a strategic branding tool pp. 287-297

Itzhak Mashiah

Cull, Nicholas (2024) Reputational Security. Refocusing Public Diplomacy for a Dangerous World. Cambridge, UK: Polity Press pp. 298-300

Marta Hereźniak

Correction: Gregory, Bruce (2024) American Diplomacy’s Public Dimension: Practitioners as Change Agents in Foreign Relations. London: Palgrave pp. 301-301

Nicholas J. Cull

Volume 21, issue 1, 2025

Place branding in times of crisis and uncertainty: special issue on the seventh IPBA conference pp. 1-3

Cecilia Cassinger, Olga Rauhut Kompaniets, Lisa Källström and Ola Thufvesson

Climate crisis as a business opportunity: Using degrowth to defamiliarize place branding for sustainability pp. 4-14

Katie R. Sullivan, Jon Bertilsson and Jens Rennstam

Place branding and sustainable development: a scoping review pp. 15-30

Elisenda Aguilera-Cora, José Fernández-Cavia and Lluís Codina

Facing sustainable city challenges: the quest for attra-chment pp. 31-43

Daniela Argento, Özgün Imre, Michael Johansson and Kari Rönkkö

A stakeholder’s perspective on some of the factors influencing the relationship between UNESCO Biosphere status and the Isle of Man’s place brand pp. 44-56

Florida Clements

Unravelling the link between actors’ roles in place branding processes and brand citizenship behaviour pp. 57-66

Lisa Källström and Laura Ripoll González

Enlivening a place brand inclusively: evidence from ten European cities pp. 67-80

Arja Lemmetyinen, Lenita Nieminen, Johanna Aalto and Tuomas Pohjola

Using AI in the creation of municipality slogans pp. 81-92

Ulla Hakala

District branding: content analysis toward identifying brand dimensions at the district scale pp. 93-105

Salma Ghanem, Sherif El-Fiki, Marwa Khalifa and Samy Afifi

Unpacking soft power for cities: a theoretical approach pp. 106-115

Efe Sevin

“Italy is simply extraordinary”: nation branding between tradition and innovation pp. 116-129

Valeria Minini

Branding a small state as an innovation business partner pp. 130-141

Kirsten Mogensen

Correction to: Branding a small state as an innovation business partner pp. 142-142

Kirsten Mogensen