Customer Needs and Solutions

2015 - 2025

Current editor(s): Min Ding

From:
Springer
Institute for Sustainable Innovation and Growth (iSIG)
Bibliographic data for series maintained by Sonal Shukla (sonal.shukla@springer.com) and Springer Nature Abstracting and Indexing (indexing@springernature.com).

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Volume 12, issue 1, 2025

Can You See Me Now? Toward a Theory of Sensory Flamboyance and Subtlety in Consumption pp. 1-21

Tanuka Ghoshal and Russell W. Belk

Strategic Value of Price Differentiation for Customized Products pp. 1-19

Dinah A. Cohen-Vernik, Amit Pazgal and Xuyeing Liu

Logical Creativity Theory (LCT) Updated: Foundations, Algorithms, Applications, and AI pp. 1-11

Min Ding

An Exploratory Research on Using Generative AI to Generate Print Ads pp. 1-15

Li Xiao, Xinlan Li and Jiuming Ge

Volume 11, issue 1, 2024

The Effect of Gambling Outcomes on Casino Return Times with Scalable DDC pp. 1-28

Wayne Taylor and Anand Bodapati

Sentiment Analysis in the Age of Generative AI pp. 1-19

Jan Ole Krugmann and Jochen Hartmann

Do More Experienced Gamblers Choose Slot Machines with Better Odds? A Large-Scale Multi-Armed Bandit Problem at a Casino pp. 1-18

Ye Hu and Stowe Shoemaker

Research Note “Replicating Published Literature Review using ChatGPT-Plus: Observations” pp. 1-6

Anindita Chakravarty

Marketing at Ross: 100 Years of Academic and Business Impact pp. 1-10

David B. Wooten and Anocha Aribarg

Leveraging LLMs for Unstructured Direct Elicitation of Decision Rules pp. 1-10

Songting Dong

Generative AI and Usage in Marketing Classroom pp. 1-25

Min Ding, Songting Dong and Rajdeep Grewal

Strategic Formation of CEO Apologies: Emulating Post-Crisis Public Statements Through GPT-4 pp. 1-17

Jeong-Ah Park and Hye-Jin Kim

Marketing at Illinois pp. 1-9

Yunchuan Liu, Ravi Mehta, Aric Rindfleisch, Carlos J. Torelli and Tiffany Barnett White

A Tango of Two Dark Emotions: Mixed Reactions to Commercial Entities (Mis)fortunes pp. 1-20

Jacob Hornik, Matti Rachamim and Ori Grossman

Volume 10, issue 1, 2023

Frontline Employees’ Empathy in Service Recovery: a Systematic Literature Review and Agenda for the Future pp. 1-18

Mathieu Lajante and David Remisch

Review of Marketing Relevant Real Activity Manipulation pp. 1-16

Anindita Chakravarty

The Kellogg School of Marketing: Past, Present, and Future pp. 1-5

Lakshman Krishnamurthi

The Agglomeration-Differentiation Tradeoff in Spatial Location Choice pp. 1-25

Sumon Datta and K. Sudhir

Simon Marketing pp. 1-9

Paul Nelson

Marketing at Tuck: 120-Plus Years of Relevance, Rigor, and Impact pp. 1-6

Praveen K. Kopalle, Peter N. Golder and Kusum L. Ailawadi

Marketing at UNSW Sydney: Building Marketing Capability in Australasia pp. 1-8

John H. Roberts, Mark Uncles, Harald J. Heerde, Valentyna Melnyk and Maggie Chuoyan Dong

Volume 9, issue 3, 2022

Dipak Jain on Marketing pp. 55-59

Dipak Chand Jain and Lingling Zhang

Authentically Cornell: the Evolution of Marketing at Cornell pp. 60-65

Manoj Thomas, Helen Chun, Sachin Gupta, Jura Liaukonyte, Suzanne Shu and Kaitlin Woolley

Strategic Delegation with Differentiated Products pp. 66-73

Dinah A. Cohen-Vernik, Li Yang and Amit Pazgal

Business Expansion Through Acquisition pp. 74-94

David Soberman

Volume 9, issue 1, 2022

The Impact of New Content and User Community Membership on Usage of Online Games pp. 1-24

Paulo Albuquerque and Yulia Nevskaya

Optimal Inter-release Timing for Sequentially Released Products pp. 25-46

Jackie Y. Luan and K. Sudhir

The MIT Marketing Group pp. 47-48

John R. Hauser

Privacy-Centric Digital Advertising: Implications for Research pp. 49-54

Garrett Johnson, Julian Runge and Eric Seufert

Volume 8, issue 4, 2021

Wharton Marketing: Where Academia Meets Practice pp. 105-109

Eric T. Bradlow, Raghuram Iyengar, Barbara E. Kahn, Catherine (Cait) Lamberton, Leonard M. Lodish, Robert J. Meyer and Yoram (Jerry) Wind

Correction to: Wharton Marketing: Where Academia Meets Practice pp. 110-110

Eric T. Bradlow, Raghuram Iyengar, Barbara E. Kahn, Catherine (Cait) Lamberton, Leonard M. Lodish, Robert J. Meyer and Yoram (Jerry) Wind

Measuring the Effects of Marketing Solicitations pp. 111-122

Jialie Chen and Vithala R. Rao

Brand Voiceprint pp. 123-136

Hye-jin Kim, Yi Wang and Min Ding

John Quelch on Marketing pp. 137-139

John Quelch and Zoey Chen

Volume 8, issue 3, 2021

Reservation Prices for Product Portfolios Under Uncertainty: the ICEPORT Approach pp. 51-65

Casey E. Newmeyer, R. Venkatesh and Rabikar Chatterjee

A Two-Stage Authorship Attribution Method Using Text and Structured Data for De-Anonymizing User-Generated Content pp. 66-83

Matthew J. Schneider and Shawn Mankad

Strategic Product Displays Across Different Assortment Levels pp. 84-101

Savannah Wei Shi, Hai Che and Lang Jin

History of the Marketing Department and Its Doctoral Program—1900 to 2021 pp. 102-104

Henry Assael, C. Samuel Craig, Tȕlin Erdem, Geeta Menon and Priya Raghubir

Volume 8, issue 1, 2021

Adaptive Multidimensional Scaling: Brand Positioning Based on Decision Sets and Dissimilarity Judgments pp. 1-15

Tammo H.A. Bijmolt, Michel Wedel and Wayne S. DeSarbo

More or Less? Consumer Goal Orientation and Product Choice pp. 16-26

Haipeng (Allan) Chen, Woojin Choi, Yan (Lucy) Liu, Haoying Sun and Fu Liu

Herding Among Retail Shoppers: the Case of Television Shopping Network pp. 27-40

Ye Hu, Kitty Wang, Ming Chen and Sam Hui

Power and Message Framing: the Case of Comparative Advertising pp. 41-49

Xingbo Li, Shalini Sarin Jain, Yiqin Alicia Shen and Shailendra Pratap Jain

Volume 7, issue 3, 2020

Driving Customer Analytics From the Top pp. 43-61

Frank Germann, Gary L. Lilien, Christine Moorman, Lars Fiedler and Till Groβmaβ

Driving Customer Analytics From the Top pp. 43-61

Frank Germann, Gary L. Lilien, Christine Moorman, Lars Fiedler and Till Groβmaβ

The Impact of Gray Markets on Product Quality and Profitability pp. 62-73

Xueying Liu and Amit Pazgal

The Impact of Gray Markets on Product Quality and Profitability pp. 62-73

Xueying Liu and Amit Pazgal

Consumer Choice and Multi-Store Shopping: an Empirical Investigation pp. 74-89

Ashutosh Prasad, Brian T. Ratchford and Sonika Singh

Consumer Choice and Multi-Store Shopping: an Empirical Investigation pp. 74-89

Ashutosh Prasad, Brian T. Ratchford and Sonika Singh

Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes pp. 90-101

Shiri Melumad, Rhonda Hadi, Christian Hildebrand and Adrian F. Ward

Technology-Augmented Choice: How Digital Innovations Are Transforming Consumer Decision Processes pp. 90-101

Shiri Melumad, Rhonda Hadi, Christian Hildebrand and Adrian F. Ward

Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation pp. 102-102

Sharan Jagpal, Feihong Xia and Matthew J. Schneider

Correction to: Coordinating Marketing and Production with Asymmetric Costs: Theory and Estimation pp. 102-102

Sharan Jagpal, Feihong Xia and Matthew J. Schneider

Volume 7, issue 1, 2020

Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets pp. 1-11

Neil Bendle and Andrew Perkins

I Paid More than You (Before)?! The Effects of Self-Construal and Comparison Target on Price Unfairness Perceptions pp. 12-18

Wenjing Dou, Wei Lu, Dian Wang, Brady Hodges and Haipeng (Allan) Chen

A Market-Based Procedure for Assessing and Improving Content Validity pp. 19-41

Gary F. Gebhardt, François A. Carrillat, Robert J. Riggle and William B. Locander