Anniversary Scientific Conference with International Participation TOURISM AND CONNECTIVITY 2020
2020 - 2020
From University publishing house "Science and Economics", University of Economics - Varna
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2020, issue 1
- TOURISM WITHIN THE CONTEXT OF EDUCATION AND ASCIENCE pp. 16-23
- Manol Ribov
- TOURIST CLUSTERS OF WESTERN UKRAINE AND THEIR SCIENTIFIC AND EDUCATIONAL SUPPORT pp. 24-31
- Martha Malskaya, Markian Malsky and Yuri Zinko
- THE CHALLENEGES FACING TOURISM EDUCATION IN CONDITIONS OF "SOCIAL DISTANCE" pp. 32-37
- Ventsislav Statev
- CONNECTIVITY DURING A PANDEMIC pp. 38-44
- Boris Borisoff
- FOCUS ON COORDINATION OF OPERATORS ENSURING THE QUALITY OF SERVICE IN TOURISM pp. 45-50
- Mincho Polimenov
- THE SARS-CoV-2 PANDEMIC IN BULGARIA AND THE CHALLENGES OF REAL-TIME DISTANCE LEARNING FOR TOURISM UNIVERSITY STUDENTS pp. 51-58
- Ivan Obreshkov
- THEORETICAL GUIDELINES FOR THE COMPARATIVE GUIDE RESEARCH IN THE TOURISM INDUSTRY pp. 59-64
- Zahariy Dechev
- THE TOURIST BLOG: BETWEEN PERSONAL TRAVELOGUE AND COMMUNICATION FOR VALORISING CULTURAL HERITAGE pp. 65-71
- Anna Markova
- EXTRACURRICULAR TRAINING IN THE SPECIALTY "TOURISM" AT THE UNIVERSITY OF ECONOMICS-VARNA pp. 72-82
- Krasimira Yancheva
- THE INTERCONNECTION BETWEEN SPORT AND TOURISM pp. 83-89
- Dimitar Dimitrov
- THE DISCIPLINE "ETHNO-CULTURAL LANDSCAPE STUDIES" IN THE MASTER-DEGREE CURRICULUM OF THE SPECIALTY "INTERNATIONAL TOURIST BUSINESS" IN UNIVERSITY OF ECONOMICS - VARNA pp. 90-95
- Zhivko Paroushev
- BIOLOGICAL DIVERSITY OF WETLANDS AND RAMSAR PLACES IN THE CROSS-BORDER REGION OF BULGARIA, NORTHERN MACEDONIA, ALBANIA AND GREECE AND DEVELOPMENT pp. 97-107
- Georgi Georgiev
- ADMINISTRATIVE DISTRICT WITH CENTER TOWN OF TARGOVISHTE AS A TOURIST DESTINATION pp. 108-115
- Ivan Markov and Slavi Dimitrov
- GEO-SPATIAL PROBLEMS IN BULGARIA'S REGIONS BORDERING GREECE AND THEIR IMPACT ON TOURISM pp. 116-123
- Milen Penerliev
- TOURISM INDUSTRY OF PLOVDIV IN THE CONDITIONS OF EMERGENCY MEASURES pp. 124-131
- Zlatka Grigorova
- SILC ROAD LOCAL CULTUTRE - CROSS-BORDER PROJECT DIMENSIONS pp. 132-144
- Stoyan Marinov, Todor Dyankov and Krasimira Yancheva
- APPROACHES FOR EXTENDING THE WINTER TOURIST SEASON pp. 145-156
- Elenita Velikova and Stella Dimitrova
- MEMORIAL TOURIST RESOURCES - MATERIALIZED PLACES OF THE COLLECTIVE MEMORY pp. 157-164
- Dora Kabakchieva
- CONCEPTUAL FRAMEWORK FOR TOURISM DESTINATION COMPETITIVENESS IN THE FACE OF GLOBAL FUNCTIONAL TRANSFORMATION pp. 165-171
- Mariya Stankova and Maksym Dimitrov
- TOURIST RESOURCES FOR BUSINESS TOURISM IN SOFIA AND PLOVDIV pp. 172-178
- Pelo Mihaylov
- ANALYSIS OF COMPETITIVE TOURIST DESTINATIONS pp. 179-187
- Rozalin Ivanov
- SPECIFICS IN THE TERRITORIAL LOCATION OF THE ANTHROPOGENIC TOURIST RESOURCES IN BULGARIA pp. 188-195
- Vanya Vasileva
- AIRBNB: STUDY OF THE ECONOMIC EFFECT IN THE RECEPTIVE DESTINATION pp. 196-203
- Elena Ilieva
- MEASURING ATTITUDES TO TRAVEL IN RISKY CONDITIONS pp. 204-213
- Ivanka Vasenska
- PRESERVE OF CULTURAL AND HISTORICAL HERITAGE DURING 1945-1989. A CONSTRUCTION OF PROSPECTIVE TOURIST RESOURCES pp. 214-221
- Vidiin Sukarev
- SHOPPING TOURISM - AS CONSUMPTION AND ENTERTAINMENT pp. 222-228
- Mihail Mihaylov
- THE ROLE OF INNOVATIONS IN TOURISM AFTER THE RESTART OF THE WORLD ECONOMY pp. 229-232
- Stefka Hristova and Milena Stoyanova
- THE MECHANISMS OF REGULATION TOURISTIC CLUSTERS pp. 233-237
- Nataliia Silicheva
- REVIEW OF THE POSSIBILITY TO IMPLEMENT A TAX POLICY WITH A SPECIFIC FOCUS ON TOURISM pp. 239-247
- Yana Doneva
- OPPORTUNITIES AND THREATS OF GAMIFICATION AS A TOOL FOR PROMOTING SOFIA AS A TOURIST DESTINATION pp. 248-258
- Sonia Mileva-Bojanova, Mariana Assenova, Emil Petrov and Veneta Gyaurova
- PROCESSES OF INTELNATIONALIZATION OF THE TOURIST BUSINESS IN BULGARIA pp. 259-265
- Tania Gorcheva
- WHERE TO NOW: EXPECTED CHANGES IN THE TOURIST BEHAVIOR OF BULGARIANS IN CONNECTION WITH COVID-19 pp. 266-274
- Elka Dogramadjieva and Ilinka Terziyska
- THEMATIC ANALYSIS AND EVALUATION OF HOTEL BRAND EFFECTIVENESS pp. 275-288
- Gergana Angelova
- INDEPENDENT OR BRANDED: THE DILEMMA OF BULGARIAN HOTELIERS pp. 289-296
- Maya Ivanova, Hristo Petrov and Stanislav Ivanov
- MARKETING TOOLS TO OVERCOME THE IMPACTS OF COVID-19 ON THE TOURIST BUSINESS pp. 297-302
- Lyubka Ilieva
- PR OF A TOURISM ORGANIZATION UNDER CONDITIONS OF CRISIS pp. 303-311
- Mariana Ianeva and Stiliyana Basmadzhieva
- THE APPLICATION OF INTERNET MARKETING IN THE MANAGEMENT OF 5 STAR HOTELS IN VELINGRAD pp. 312-316
- Nikolay Tsonev and Zornica Zlatanova
- THE TOURISM PRODUCT DESIGN AS A TOOL FOR ACHIEVING SUSTAINABLE RURAL TOURISM AND PRESERVATION OF CULTURAL AND AGRICULTURAL HERITAGE pp. 317-323
- Ivan Kilimperov, Krasimir Aleksandrov and Yulia Dzhabarova
- PREREQUISITES FOR SUSTAINABLE DEVELOPMENT OF WINE TOURISM IN THE SOUTHEAST REGION FOR LEVEL 2 PLANNING pp. 324-334
- Veselina Atanasova and Bratoy Koprinarov
- DISTRIBUTION OF TOURISM SERVICES IN OMNICHANNEL RETAILING pp. 335-343
- Velina Kazandzhieva
- HOW CAN CONNECTIVITY BE IMPACTFUL IN TRANSFORMING A TOURIST'S TRAVEL EXPERIENCE THROUGH SOCIAL MEDIA? pp. 344-348
- Raja Choudhury, Vijay Tandon and Sasank Devarakonda
- MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND pp. 349-355
- Todor Dyankov
- MYSTIC TOURISM - AN ALTERNATIVE FOR BULGARIA pp. 356-359
- Lyubomira Todorova
- SWOT ANALYSIS OF HIKING AND TREKKING TOURISM IN BULGARIA pp. 360-367
- Stanislav Plyakov
- DESTINATION MARKETING ORGANIZATIONS - PRESENTATION OF GOOD PRACTICES pp. 368-373
- Svetoslav Kaleychev
- THE SOCIO-PSYCHOLOGICAL ASPECTS OF MANAGEMENT IN ASSISTANCE OF HUMAN RESOURCES MANAGEMENT IN TOURIST ORGANIZATIONS pp. 374-381
- Mariya Veleva
- TECHNIQUES FOR IMPROVING BUSINESS COMMUNICATION IN THE FIELD OF TOURISM pp. 382-390
- Emiliya Duneva
- POST THE PANDEMIC: NEW MARKETING STRATEGIES FOR OVERCOMING TOURISM CHALLENGES AFTER COVID-19 OUTBREAK pp. 391-401
- Ibrahim Al Sahouly
- AD EXEMPLUM SUSTAINABLE ACCOMMODATION PRACTICES ON THE BULGARIAN BLACK SEA COAST pp. 402-407
- Katina Popova and Miroslava Malcheva
- MEDICAL FACILITIES AS A BASIS FOR THE DEVELOPMENT OF MEDICAL TOURISM pp. 408-414
- Desislava Aleksandrova
- TOURISM UNDER PANDEMIC CONDITIONS: ANALYSIS, IDEAS AND MARKETING APPROACHES FOR RESTART pp. 415-422
- Hristomir Kutsarov
- ACHIEVING CUSTOMER LOYALTY THROUGH A HOTEL BRAND DIFFERENTIATION pp. 423-432
- Irina Karadakova
- PRODUCT DIFFERENTIATION IN SPA TOURISM AS A MAIN COMPETITIVE ADVANTAGE pp. 433-442
- Violeta Bashova
- INNOVATIONS IN THE IMPLEMENTATION OF "GREEN" POLICIES IN THE HOTEL HOTEL pp. 443-450
- Vlado Bozhlov
- RESEARCH ON THE BRAND ASSOCIATION OF VARNA MUNICIPALITY AS A TOURIST DESTINATION FROM THE POSITION OF THE FOREIGN TOURISTS pp. 451-460
- Marianna Aleksandrova
- DIGITAL COMMUNICATION TOOLSET FOR ORGANIZED EVENT MARKETS IN HOSPITALITY BUSINESS pp. 461-471
- Nadezhda Kostadinova and Dimitar Kolev
- FEATURES OF CONNECTIVITY AMONG FRANCHISING NETWORKS IN HOTEL INDUSTRY pp. 473-479
- Tania Dabeva and Georgina Lukanova
- SANITARY REQUIREMENTS FOR THE PERSONNEL IN THE CATERING AND ENTERTAINMENT ESTABLISHMENTS IN TOURISM UNDER COVID-19 pp. 480-489
- Katya Ilieva
- THE ROLE OF INFORMATION TECHNOLOGIES AND CORPORATE E-TRAINING FOR THE EMPLOYEES IN BULGARIAN TOURISM INDUSTRY pp. 490-498
- Asya Pandzherova
- APPLICATION OF RENEWABLE ENERGY SOURCES IN HOSPITALITY pp. 499-503
- Pavlin Pavlov
- DEVELOPMENT OF CSR WITHIN THE HOSPITALITY AND TOURISM ENTERPRISES pp. 504-514
- Galina Ilieva and Ivelina Ilieva
- TECHNOLOGICAL TRANSFORMATION AND DIGITALIZATION OF HOTEL BUSINESS: OPPORTUNITIES AND PERSPECTIVES pp. 515-521
- Iliya Ivanov
- OPPORTUNITIES AND PERSPECTIVES FOR THE TRAVEL AGENCY RESTART IN BULGARIA AFTER THE PANDEMIC OF COVID-19 pp. 522-529
- Hristina Santana
- INDICATORS FOR EVALUATION OF THE QUALITY OF SERVICE IN HOTELS IN THE CITY OF VARNA pp. 530-538
- Teodora Teofilova
- VIRTUAL TOURISM PRODUCTS - A POSSIBLE BUSINESS NICHE IN THE NEAR FUTURE pp. 540-547
- Svetla Rakadzhiyska
- TRANSNATIONAL CULTURAL ROUTES - A TOOL OF WORLD IDENTITY pp. 548-553
- Tanya Parusheva
- THE SPECIALIZED PRODUCT OF EXPERIENCES FOR THE DEVELOPMENT OF TOURIST AREAS pp. 554-562
- Mariana Ianeva and Nikola Gaydarov
- ASSESSMENT OF SMART EXPERIENCE OF TOURISTS AND LOCAL CITIZENS IN TOURIST DESTINATION pp. 563-569
- Genka Rafailova and Antonio Hadzhikolev
- SPECIFICS OF CRUISE TOURISM: THEORETICAL AND EMPIRICAL DIMENSIONS pp. 570-576
- Svetla Atanasova
- PARALELLS BETWEEN GROUP TREKKING AND CITY WALKING TOURS pp. 577-582
- Hristina Nedialkova
- EVALUATION OF THE OFFER OF FOOD SOUVENIRS IN DESTINATION VARNA pp. 583-586
- Hristina Filipova
- THE IMPACT OF THE COVID-19 PANDEMIC ON SHARING ACCOMMODATION pp. 587-595
- Katia Georgieva
- INTERACTION BETWEEN NEW TECHNOLOGIES AND THE EXPERIENCE OF THE GUESTS IN THE HOSPITALITY INDUSTRY pp. 596-603
- Kosara Gotseva
- SPECIALIZED PRODUCTS OF TOUROPERATORS IN MICE TOURISM IN THE CONDITIONS OF CRISIS pp. 604-610
- Ralitsa Georgieva
- EXPECTATIONS FOR WELLNESS TOURISM AFTER COVID-19 pp. 611-618
- Denitsa Dimova
- CULTURAL TOURISM AND CONNECTIVITY - OPPORTUNITIES AND CHALLENGES pp. 619-625
- Ivelina Yordanova
- DEVELOPMENT OF THEMATIC RESTAURANT PRODUCT IN MUNICIPALITY OF ISPERIH pp. 626-631
- Ayhan Mokanov
- THE SPECIFICS OF THE OFFER OF A MOUNTAIN DESTINATION FOR SKI TOURISM pp. 632-640
- Maria Undzhieva
- MODERN CHANGES IN HOTEL SERVICE pp. 641-647
- Mirena Foteva
- OPPORTUNITIES FOR DEVELOPMENT OF BEE TOURISM IN THE NORTHEASTERN REGION OF BULGARIA pp. 648-654
- Kosyo Vladimirov
- COMMUNICATIONS IN TOURISM IN TIMES OF PANDEMIC: FROM CONVENTIONAL TO DIGITAL CONNECTIVITY pp. 655-662
- Sonya Alexieva
- SMART HOTELS IN THE AGE OF "SMART" CITIES (GOOD PRACTICES IN GLOBAL HOTEL BRANDS) pp. 663-669
- Ralitsa Grozdeva
- INFORMATION TECHNOLOGIES - TOOL FOR RESEARCH IN SPA AND SPA TOURISM pp. 670-676
- Ivo Anev