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Management & Marketing

2015 - 2024

Current editor(s): Alina Mihaela Dima

From Sciendo
Bibliographic data for series maintained by Peter Golla (peter.golla@degruyter.com).

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Volume 19, issue 3, 2024

Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions pp. 382-401 Downloads
Khalid Bilal
Analysis of workplace well-being of Slovakian employees during a crisis pp. 402-418 Downloads
Karácsony Péter, Czókolyová Angelika, Mura Ladislav and Streimikis Justas
Sports event quality and athlete’s behavioural intentions at the World Wrestling Championship pp. 419-440 Downloads
Matić Radenko M., Todorović Nikola, Milovanović Ivana M., Štajer Valdemar, Banjac Brigita, Popović Stevo and Manojlović Marko
Intelligent systems and consumer neuroscience in the age of computational advertising pp. 441-470 Downloads
Zámečník Robert
Leveraging ChatGPT for Sustainability: A Framework for SMEs to Align with UN Sustainable Development Goals and tackle sustainable development challenges pp. 471-497 Downloads
Fonseca Luis, Oliveira Eduardo, Pereira Teresa and Sá José Carlos
Evaluation criteria for lifestyle applications – The role of MAUQ factors in satisfaction pp. 498-519 Downloads
Keller Veronika, Ercsey Ida and Printz-Markó Erzsébet
Analysing the impact of the biomass sector on economic growth in Romania using econometric modelling pp. 520-537 Downloads
Busu Cristian, Busu Mihail, Goia Simona and Nedelcu Catalina Alexandra
Macroeconomic determinants of labour costs in the EU: a comprehensive panel and cluster analysis pp. 538-554 Downloads
Cristescu Amalia, Stănilă Larisa, Vasilescu Maria Denisa and Munteanu Andreea Monica
Determinants of mobile stock investment application adoption and its impact on intention to recommend the applications in emerging countries: a case study of Indonesia pp. 555-578 Downloads
Sembel Jacquelinda Sandra, Widjaja Anton Wachidin and Antonio Ferdi

Volume 19, issue 2, 2024

Emoji driven crypto assets market reactions pp. 158-178 Downloads
Zuo Xiaorui, Chen Yao-Tsung and Härdle Wolfgang Karl
Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU pp. 179-210 Downloads
Apetrei Andreea, Constantin Marius, Deaconu Elena-Mădălina, Dinu Mihai, Pătărlăgeanu Simona Roxana and Petrescu Irina-Elena
Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia pp. 211-232 Downloads
Purnama Teddy, Antonio Ferdi and Berlianto Margaretha Pink
Unveiling the key determinants and consequences of Virtual Reality in the immersion experience pp. 233-255 Downloads
Guo Hui, Khan Asif, Hsu Chih-Wei and Chen Shih-Chih
Navigating waiting situations at retail checkouts: associated emotional discomfort and its impact on shopping satisfaction pp. 256-274 Downloads
Pallikkara Vinish, Pinto Prakash and Thonse Hawaldar Iqbal
Digital economy: towards a conceptual research framework based on bibliometric and in-depth analyses pp. 275-306 Downloads
Savastano Marco, Spremić Mario, Nebojsa Stojcic and Gobbi Laura
Informality and Inclusion: Assessing the effects of the Shadow Economy and informal labour in Europe pp. 307-335 Downloads
Davidescu Adriana AnaMaria, Manta Eduard Mihai, Geambasu Cristina Maria and Birlan Ioana
Organizational strategies and tools of employee well-being as perceived by employees pp. 336-361 Downloads
Molnár Csilla, Csehné Papp Imola and Juhász Tímea
Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation pp. 362-381 Downloads
Nicolae Cristina-Andreea

Volume 19, issue 1, 2024

Migration of health workers: key findings from Romania pp. 1-14 Downloads
Boboc Cristina, Ghiță Simona Ioana and Vasile Valentina
Positive emotions influencing consumer shopping behavior on e-commerce platforms pp. 15-31 Downloads
Cuong Dam Tri
Fostering sustainable entrepreneurial intention: the role of institutional factors pp. 32-50 Downloads
Koe Wei-Loon, Nordin Noorain Mohd and Othman Rozana
Psychological harassment at work in Hungary and Slovakia pp. 51-72 Downloads
Bencsik Andrea, Poór József and Juhász Tímea
The Greek economic crisis and its impact on the national health system pp. 73-92 Downloads
Karamanis Kostas, Kolias Georgios, Triarchi Eirini and Malescou Christina
Resistance to technological innovation and brand equity in the banking sector pp. 93-112 Downloads
López-Rodríguez Campo Elías, Sandoval-Escobar Marithza and Maldonado José Andrés Sepúlveda
Managing big data and blockchain for enterprise internationalization process: Mediating role of dynamic accounting system capability pp. 113-157 Downloads
Pham Huy Quang and Vu Phuc Kien

Volume 18, issue s1, 2023

Student engagement and academic performance in pandemic-driven online teaching: An exploratory and machine learning approach pp. 315-339 Downloads
Campeanu Emilia Mioara, Boitan Iustina Alina and Anghel Dan Gabriel
The Type-2 Q-rung Orthopair CoCoSo method for Workplace Design Problems on the Metaverse pp. 340-354 Downloads
Erik Adem, Kuvvetli Birsen Irem, Kuvvetli Yusuf and Hamidy Sakhi Mohammad
Exploring the research area of direct taxation. An empirical analysis based on bibliometric analysis results pp. 355-383 Downloads
Manta Eduard Mihai, Davidescu Adriana Ana Maria, Geambasu Maria Cristina and Florescu Margareta Stela
Assessing the Evolution of the Energy Mix Worldwide, with a Focus on the Renewable Energy Transition pp. 384-397 Downloads
Stancu Stelian and Pernici Andreea
Efficiency of urban development: gaps in continental profile pp. 398-410 Downloads
Maricuț Alin, Grădinaru Giani-Ionel, Marin Erika and Vasile Valentina
Greening the Future: Europe's Renewable Energy Landscape in 2030 pp. 411-426 Downloads
Ciucu Durnoi Alexandra-Nicoleta and Delcea Camelia
Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail pp. 427-448 Downloads
Szabó-Szentgróti Eszter, Rámháp Szabolcs and Kézai Petra Kinga
Does the gender of hospitality employees affect the definition of wages in Spain? pp. 449-458 Downloads
Sánchez-Cubo Francisco and Mondéjar-Jiménez José
Digital transformation toward sustainable development in Vietnamese small and medium enterprises pp. 459-473 Downloads
Sang Tang My
Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges pp. 474-495 Downloads
Malik Ishtiaq Ahmed, Raza Muhammad Ali, Hadi Noor Ul, Khan Mahwish J. and Hameed Farhina

Volume 18, issue 4, 2023

Dynamic Capabilities and Their Effect on Organizational Resilience in Small and Medium-Sized Commercial Enterprises pp. 496-514 Downloads
García-Valenzuela Victor Manuel, Jacobo-Hernandez Carlos Armando and Flores-López José Guadalupe
Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers pp. 515-536 Downloads
Ut-Tha Veenarat
Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space pp. 537-555 Downloads
Hargitai Dávid Máté, Grósz Annamária Sasné and Sas Zsófia
Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study pp. 556-576 Downloads
Leite Ângela, Lopes Silvia and Rodrigues Anabela
An analysis of the perceptions regarding the traditional versus alternative educational system pp. 577-593 Downloads
Cadis Aura, Point Sebastien, Ticau Iulia Ruxandra and Vavura Nicolae-Marius
Mapping and modelling the main determinants of Migration Flows at the NUTS2 Level in European Union using Spatial Data Analysis Techniques pp. 594-607 Downloads
Prada Elena-Maria and Cimpoeru Smaranda

Volume 18, issue 3, 2023

Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia pp. 192-213 Downloads
Saputra Murry Harmawan and Ferdinand Augusty Tae
Managing energy performance through heat pumps. Success drivers and barriers in residential sector pp. 214-233 Downloads
Păunescu Carmen, Dincă Violeta-Mihaela, Bogdan Anca, Goia Agoston Simona I., Stamule Stere, Stamule Tănase and Tanțău Adrian
An innovative conceptual model for education and training on hybrid warfare pp. 234-250 Downloads
Tudorache Paul, Bârsan Ghiță, Jobbágy Zoltán, Cîrdei Alin and Gligorea Ilie
Sales effect of a software product series’ length in Japan pp. 251-269 Downloads
Seo Eunji and Inoue Yuki
Determinants of digital wallet adoption and super app: A review and research model pp. 270-289 Downloads
Sutticherchart Juthatip and Rakthin Sirisuhk
Capital Market Volatility During Crises: Oil Price Insights, VIX Index, and Gold Price Analysis pp. 290-314 Downloads
Hapau Razvan Gabriel

Volume 18, issue 2, 2023

Emotional and cultural intelligences: a comparative analysis between the United States of America and Romania pp. 91-112 Downloads
Bratianu Constantin and Paiuc Dan
The impact of quality of C2C online store on consumer satisfaction: an empirical study in Lithuania pp. 113-126 Downloads
Ūsas Antanas, Jasinskas Edmundas and Streimikiene Dalia
Digital marketing adoption of microenterprises in a technology acceptance approach pp. 127-144 Downloads
Buvár Ágnes and Gáti Mirkó
Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process pp. 145-171 Downloads
Novoselova Olga V., Simon Judit, Kemény Ildikó, Zhu Kai, Csobán Katalin, Balogh Andrej and Dávid Lóránt Dénes
Wellness Tourism Management Research A bibliometric analysis pp. 172-191 Downloads
Gulyas Greta and Molnar Elisabeta Ilona

Volume 18, issue 1, 2023

Examining Industry 4.0 through the lens of human resource and knowledge management: Implications for SMEs pp. 1-19 Downloads
Csizmadia Tibor, Obermayer Nóra, Bogdány Eszter, Purnhauser Pál and Banász Zsuzsanna
Small and medium enterprises shooting for the stars: what matters, besides size, in outer space economy? pp. 20-35 Downloads
Jora Octavian-Dragomir, Roşca Vlad I., Mihaela Iacob, Murea Maria-Mirona and Nedef Matei-Ștefan
Towards an understanding of how a higher education institution can enhance the impact of social enterprises through incubation pp. 36-52 Downloads
Lepik Katri-Liis and Sakarias Eliisa
Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia pp. 53-77 Downloads
Nik Masdek Nik Rozana, Wong Kelly Kai Seng, Mohd Nawi Nolila, Sharifuddin Juwaidah and Wong Wang Li
A nexus analysis of the online teaching context in Romanian schools pp. 78-90 Downloads
Joga Florentina Ecaterina and Chinie Catalina
Page updated 2024-12-29