Management & Marketing
2015 - 2024
Current editor(s): Alina Mihaela Dima From Sciendo Bibliographic data for series maintained by Peter Golla (peter.golla@degruyter.com). Access Statistics for this journal.
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Volume 19, issue 3, 2024
- Revolutionizing marketing strategies: analyzing guerrilla marketing, brand image, and brand awareness impact on Gen Y purchasing decisions pp. 382-401
- Khalid Bilal
- Analysis of workplace well-being of Slovakian employees during a crisis pp. 402-418
- Karácsony Péter, Czókolyová Angelika, Mura Ladislav and Streimikis Justas
- Sports event quality and athlete’s behavioural intentions at the World Wrestling Championship pp. 419-440
- Matić Radenko M., Todorović Nikola, Milovanović Ivana M., Štajer Valdemar, Banjac Brigita, Popović Stevo and Manojlović Marko
- Intelligent systems and consumer neuroscience in the age of computational advertising pp. 441-470
- Zámečník Robert
- Leveraging ChatGPT for Sustainability: A Framework for SMEs to Align with UN Sustainable Development Goals and tackle sustainable development challenges pp. 471-497
- Fonseca Luis, Oliveira Eduardo, Pereira Teresa and Sá José Carlos
- Evaluation criteria for lifestyle applications – The role of MAUQ factors in satisfaction pp. 498-519
- Keller Veronika, Ercsey Ida and Printz-Markó Erzsébet
- Analysing the impact of the biomass sector on economic growth in Romania using econometric modelling pp. 520-537
- Busu Cristian, Busu Mihail, Goia Simona and Nedelcu Catalina Alexandra
- Macroeconomic determinants of labour costs in the EU: a comprehensive panel and cluster analysis pp. 538-554
- Cristescu Amalia, Stănilă Larisa, Vasilescu Maria Denisa and Munteanu Andreea Monica
- Determinants of mobile stock investment application adoption and its impact on intention to recommend the applications in emerging countries: a case study of Indonesia pp. 555-578
- Sembel Jacquelinda Sandra, Widjaja Anton Wachidin and Antonio Ferdi
Volume 19, issue 2, 2024
- Emoji driven crypto assets market reactions pp. 158-178
- Zuo Xiaorui, Chen Yao-Tsung and Härdle Wolfgang Karl
- Eco-chic or trendy-chic? Decoding consumer preferences in sustainable and fast fashion across the EU pp. 179-210
- Apetrei Andreea, Constantin Marius, Deaconu Elena-Mădălina, Dinu Mihai, Pătărlăgeanu Simona Roxana and Petrescu Irina-Elena
- Assessing the influence of inspirational value on experience quality and electronic word-of-mouth in non-formal music education settings in Indonesia pp. 211-232
- Purnama Teddy, Antonio Ferdi and Berlianto Margaretha Pink
- Unveiling the key determinants and consequences of Virtual Reality in the immersion experience pp. 233-255
- Guo Hui, Khan Asif, Hsu Chih-Wei and Chen Shih-Chih
- Navigating waiting situations at retail checkouts: associated emotional discomfort and its impact on shopping satisfaction pp. 256-274
- Pallikkara Vinish, Pinto Prakash and Thonse Hawaldar Iqbal
- Digital economy: towards a conceptual research framework based on bibliometric and in-depth analyses pp. 275-306
- Savastano Marco, Spremić Mario, Nebojsa Stojcic and Gobbi Laura
- Informality and Inclusion: Assessing the effects of the Shadow Economy and informal labour in Europe pp. 307-335
- Davidescu Adriana AnaMaria, Manta Eduard Mihai, Geambasu Cristina Maria and Birlan Ioana
- Organizational strategies and tools of employee well-being as perceived by employees pp. 336-361
- Molnár Csilla, Csehné Papp Imola and Juhász Tímea
- Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation pp. 362-381
- Nicolae Cristina-Andreea
Volume 19, issue 1, 2024
- Migration of health workers: key findings from Romania pp. 1-14
- Boboc Cristina, Ghiță Simona Ioana and Vasile Valentina
- Positive emotions influencing consumer shopping behavior on e-commerce platforms pp. 15-31
- Cuong Dam Tri
- Fostering sustainable entrepreneurial intention: the role of institutional factors pp. 32-50
- Koe Wei-Loon, Nordin Noorain Mohd and Othman Rozana
- Psychological harassment at work in Hungary and Slovakia pp. 51-72
- Bencsik Andrea, Poór József and Juhász Tímea
- The Greek economic crisis and its impact on the national health system pp. 73-92
- Karamanis Kostas, Kolias Georgios, Triarchi Eirini and Malescou Christina
- Resistance to technological innovation and brand equity in the banking sector pp. 93-112
- López-Rodríguez Campo Elías, Sandoval-Escobar Marithza and Maldonado José Andrés Sepúlveda
- Managing big data and blockchain for enterprise internationalization process: Mediating role of dynamic accounting system capability pp. 113-157
- Pham Huy Quang and Vu Phuc Kien
Volume 18, issue s1, 2023
- Student engagement and academic performance in pandemic-driven online teaching: An exploratory and machine learning approach pp. 315-339
- Campeanu Emilia Mioara, Boitan Iustina Alina and Anghel Dan Gabriel
- The Type-2 Q-rung Orthopair CoCoSo method for Workplace Design Problems on the Metaverse pp. 340-354
- Erik Adem, Kuvvetli Birsen Irem, Kuvvetli Yusuf and Hamidy Sakhi Mohammad
- Exploring the research area of direct taxation. An empirical analysis based on bibliometric analysis results pp. 355-383
- Manta Eduard Mihai, Davidescu Adriana Ana Maria, Geambasu Maria Cristina and Florescu Margareta Stela
- Assessing the Evolution of the Energy Mix Worldwide, with a Focus on the Renewable Energy Transition pp. 384-397
- Stancu Stelian and Pernici Andreea
- Efficiency of urban development: gaps in continental profile pp. 398-410
- Maricuț Alin, Grădinaru Giani-Ionel, Marin Erika and Vasile Valentina
- Greening the Future: Europe's Renewable Energy Landscape in 2030 pp. 411-426
- Ciucu Durnoi Alexandra-Nicoleta and Delcea Camelia
- Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail pp. 427-448
- Szabó-Szentgróti Eszter, Rámháp Szabolcs and Kézai Petra Kinga
- Does the gender of hospitality employees affect the definition of wages in Spain? pp. 449-458
- Sánchez-Cubo Francisco and Mondéjar-Jiménez José
- Digital transformation toward sustainable development in Vietnamese small and medium enterprises pp. 459-473
- Sang Tang My
- Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges pp. 474-495
- Malik Ishtiaq Ahmed, Raza Muhammad Ali, Hadi Noor Ul, Khan Mahwish J. and Hameed Farhina
Volume 18, issue 4, 2023
- Dynamic Capabilities and Their Effect on Organizational Resilience in Small and Medium-Sized Commercial Enterprises pp. 496-514
- García-Valenzuela Victor Manuel, Jacobo-Hernandez Carlos Armando and Flores-López José Guadalupe
- Pioneering Eco-Cart: Carbon Reduction Solutions for Thai Online Shoppers pp. 515-536
- Ut-Tha Veenarat
- Hallyu in the Heart of Europe: The rise of the Korean Wave in the digital space pp. 537-555
- Hargitai Dávid Máté, Grósz Annamária Sasné and Sas Zsófia
- Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study pp. 556-576
- Leite Ângela, Lopes Silvia and Rodrigues Anabela
- An analysis of the perceptions regarding the traditional versus alternative educational system pp. 577-593
- Cadis Aura, Point Sebastien, Ticau Iulia Ruxandra and Vavura Nicolae-Marius
- Mapping and modelling the main determinants of Migration Flows at the NUTS2 Level in European Union using Spatial Data Analysis Techniques pp. 594-607
- Prada Elena-Maria and Cimpoeru Smaranda
Volume 18, issue 3, 2023
- Building an energizing customer bond model in the consumer goods industry: the evidence of sales force-retailer relations in Indonesia pp. 192-213
- Saputra Murry Harmawan and Ferdinand Augusty Tae
- Managing energy performance through heat pumps. Success drivers and barriers in residential sector pp. 214-233
- Păunescu Carmen, Dincă Violeta-Mihaela, Bogdan Anca, Goia Agoston Simona I., Stamule Stere, Stamule Tănase and Tanțău Adrian
- An innovative conceptual model for education and training on hybrid warfare pp. 234-250
- Tudorache Paul, Bârsan Ghiță, Jobbágy Zoltán, Cîrdei Alin and Gligorea Ilie
- Sales effect of a software product series’ length in Japan pp. 251-269
- Seo Eunji and Inoue Yuki
- Determinants of digital wallet adoption and super app: A review and research model pp. 270-289
- Sutticherchart Juthatip and Rakthin Sirisuhk
- Capital Market Volatility During Crises: Oil Price Insights, VIX Index, and Gold Price Analysis pp. 290-314
- Hapau Razvan Gabriel
Volume 18, issue 2, 2023
- Emotional and cultural intelligences: a comparative analysis between the United States of America and Romania pp. 91-112
- Bratianu Constantin and Paiuc Dan
- The impact of quality of C2C online store on consumer satisfaction: an empirical study in Lithuania pp. 113-126
- Ūsas Antanas, Jasinskas Edmundas and Streimikiene Dalia
- Digital marketing adoption of microenterprises in a technology acceptance approach pp. 127-144
- Buvár Ágnes and Gáti Mirkó
- Exposure of valenced fake news frames to country brand equity and the role of news credibility in this process pp. 145-171
- Novoselova Olga V., Simon Judit, Kemény Ildikó, Zhu Kai, Csobán Katalin, Balogh Andrej and Dávid Lóránt Dénes
- Wellness Tourism Management Research A bibliometric analysis pp. 172-191
- Gulyas Greta and Molnar Elisabeta Ilona
Volume 18, issue 1, 2023
- Examining Industry 4.0 through the lens of human resource and knowledge management: Implications for SMEs pp. 1-19
- Csizmadia Tibor, Obermayer Nóra, Bogdány Eszter, Purnhauser Pál and Banász Zsuzsanna
- Small and medium enterprises shooting for the stars: what matters, besides size, in outer space economy? pp. 20-35
- Jora Octavian-Dragomir, Roşca Vlad I., Mihaela Iacob, Murea Maria-Mirona and Nedef Matei-Ștefan
- Towards an understanding of how a higher education institution can enhance the impact of social enterprises through incubation pp. 36-52
- Lepik Katri-Liis and Sakarias Eliisa
- Antecedents of sustainable food waste management behaviour: Empirical evidence from urban households in Malaysia pp. 53-77
- Nik Masdek Nik Rozana, Wong Kelly Kai Seng, Mohd Nawi Nolila, Sharifuddin Juwaidah and Wong Wang Li
- A nexus analysis of the online teaching context in Romanian schools pp. 78-90
- Joga Florentina Ecaterina and Chinie Catalina
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