Marketing of Scientific and Research Organizations

2015 - 2025

Current editor(s): Witold Wiśniowski

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Volume 55, issue 1, 2025

Where is the social impact? Key barriers to knowledge valorisation pp. 1-16

Grębosz-Krawczyk Magdalena and Sowa Mateusz

Selected Aspects of Collaboration Among Polish Enterprises in Terms of Innovation Activity pp. 17-38

Baruk Jerzy

Stevens’ measurement scales in marketing research – A continuation of discussion on whether researchers can ignore the Likert scale’s limitations as an ordinal scale pp. 39-55

Rutkowski Ireneusz P.

Consumer Engagement on Facebook: The Role of Comments in Travel Agency Brand Interactions in Poland pp. 56-68

Strzębicki Dariusz

Marketing of higher education institutions: Research themes and their shifting relevance over time pp. 69-89

Błoński Krzysztof and Witek Jolanta

Volume 54, issue 4, 2024

The Role of Social Media in Shaping Chinese Consumers’ Attitudes Towards Organic Food pp. 1-24

Łopacińska Karolina

Internet-Based Mass Communication in Multi-Level Marketing Companies Operating in Poland pp. 25-48

Nowotarska-Romaniak Beata and Szczepanik Sonia

The Use of Video Marketing in the Communication Strategy of Business Universities pp. 49-64

Pluta-Olearnik Mirosława and Hasiak Alisa

The Relationship between the Reorganization of Higher Education Institutions' Operations in Poland During the COVID-19 Pandemic and Student Loyalty pp. 65-91

Sojkin Bogdan, Bartkowiak Paweł and Michalak Szymon

Satisfaction of Consumers Using Innovative Aesthetic Medicine Services in Poland pp. 91-109

Ankiel Magdalena and Kuczyńska Anna

Factors Determining Promotional and Image-Building Activities of Vocational Schools pp. 110-132

Widelska Urszula

Volume 53, issue 3, 2024

Using Structural Equation Modeling to Explore the Influence of Environmental Concern on the Willingness to Pay for Green Energy and Green Products – the Case of Poland pp. 1-24

Michalak Szymon, Bartkowiak Paweł and Stachowiak-Krzyżan Magda

Determinants of Young Polish Consumers’ Food Product Purchases pp. 25-42

Ozimek Irena, Szlachciuk Julita, Kulykovets Olena and Dąbrowska Anna

Corporate Social Responsibility in the Missions and Visions of Research Institutes pp. 43-61

Szulc Urszula and Bugaj Justyna

Sustainable Development of Corporations: Theory Evolution and Practical Implementation pp. 62-79

Shulhina Liudmyla and Dong Qiao

Polish Gen-Z Consumers’ Attitudes to Corporate Social Responsibility (CSR) pp. 80-97

Pacut Mirosław

Virtualization of Service Consumer Behavior in Poland – A Post-Pandemic Perspective pp. 98-118

Kucharska Barbara and Malinowska Mirosława

Volume 52, issue 2, 2024

How New Digital-Based Service Offers Change Consumer Practices: A Theory of Social Practise (TSP) Approach pp. 1-24

Kłeczek Ryszard, Pluta-Olearnik Mirosława and Pukas Anetta

Three Root Causes for the Impasse in Reputation Measurement for Higher Education Institutions pp. 26-45

Redler Joern and Morschheuser Petra

Emotional Determinants of Snack Consumption by Polish Consumers pp. 46-67

Jerzyk Ewa, Kaczmarek Mirosława, Mruk-Tomczak Dobrosława and Gluza Natalia

Responsible Innovation in E-Health Care: Empowering Patients with Emerging Technologies pp. 68-87

Trzmielak Dariusz M., Lipka-Matusiak Ilona and Oftedal Elin

Prestige in Partnership: A Case Study in Leveraging University Excellence to Elevate Brand Success pp. 88-104

Walaszczyk Ludmiła

Studying Consumer Emotions and Purchase Preferences in a Virtual Reality Environment: A Bibliometric Analysis pp. 105-128

Biercewicz Konrad, Włodarczyk Katarzyna and Wiścicka-Fernando Małgorzata

Volume 51, issue 1, 2024

Does the Name Matter? Ways of Conducting Communication of Public Relations Agencies with the Public on the Basis of Quantitative-Corpus Research on Language pp. 1-20

Tworzydło Dariusz, Stasiuk-Krajewska Karina and Szuba Przemysław

Final Purchasers’ Cooperation with Offerors in Online and Offline Environments pp. 21-52

Baruk Agnieszka Izabela

The Role of ‘About Us’ Pages in Online Food Stores pp. 53-68

Strzębicki Dariusz

Gender Equality Plan for Building Employer Branding of a Research Institution pp. 69-86

Jarosławska-Sobór Sylwia

Creating an Innovative Ecosystem for the Development of Unmanned Aviation in Ukraine: Synergy Between Science and Industry pp. 87-116

Bugayko Dmytro, Hryhorak Mariia, Smoliar Liubov and Zaporozhets Oleksandr

Employees of the Future: Expected Competences at the Higher Education Level pp. 117-147

Mruk-Tomczak Dobrosława and Jerzyk Ewa

Volume 50, issue 4, 2023

Changes in the Conditions of Renting an Apartment Expected by Students after the COVID-19 Pandemic in Relation to their Activity in the Labour Market pp. 1-20

Grzywińska-Rąpca Małgorzata, Grzybowska-Brzezińska Mariola and Janusz Marcin

Techno-Paranoia, Techno-Fear and Narcissism as Determinants of Consumer Trust in Wearables pp. 21-42

Gregor Bogdan and Gwiaździński Emilian

Level and Dynamics of Selected Measures of Research and Development Activity in Poland pp. 43-72

Baruk Jerzy

Web Analytics – The Dominant Problem of Marketing Automation and Sales Funnel pp. 73-92

Golik-Górecka Grażyna

Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study pp. 93-114

Diouani Hela, Bechelaghem Khadidja and Graa Amel

Polish Consumers’ Attitudes Towards ‘Clean Meat’ pp. 115-136

Ankiel Magdalena, Łyko Marta and Pachołek Bogdan

Personal and Social Skills’ Impact on Marketing Effectiveness pp. 137-164

Mousli Liza, Larras Chafika, Bouchetara Mehdi and Iraten Sabrina

Volume 49, issue 3, 2023

Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria pp. 1-26

Cosmas Nwankwo and Kanyangale MacDonald Isaac

Digital Transformation in Health Care and Its Marketing Dimension pp. 27-46

Czerska Iwona

Consumer Preferences Towards Influencer Marketing in the Beauty Industry on Instagram and Youtube Platforms (Comparative Analysis) pp. 47-64

Gregor Bogdan and Olejniczak Aneta

Mapping Research on User-Generated Content in the Service Sector — A Bibliometric Analysis pp. 65-100

Wąsowicz-Zaborek Elżbieta

The Dynamism of the Environment — The Impact on Service Company Competitive Advantage from a CRM Dynamic Capabilities Perspective pp. 101-122

Pukas Anetta

Implementation and Evaluation of a Selected CRM Tool for the Stakeholder Relationship Management in an Innovative Project pp. 123-140

Prymon-Ryś Ewa

New Product Development from the Perspective of Creating a Competitive Advantage pp. 141-158

Dąbrowski Dariusz

Volume 48, issue 2, 2023

Price Differentiation in Online and Offline Retail: An Empirical Study of Current Practices pp. 1-16

Kiczmachowska Ewa E., Paweł de Pourbaix and Jemielniak Dariusz

Crowdfunding for University Projects Based on GOuep.pl pp. 17-40

Mruk-Tomczak Dobrosława and Jerzyk Ewa

Personal Brand — Instructions of Use. Do Young Professionals Want and Need to be Taught Personal Branding? pp. 41-60

Macalik Joanna

The Influence of Engagement in Value Co-Creation on E-Learning Experience and Student Satisfaction: An Empirical Study pp. 61-80

Dziewanowska Katarzyna and Kacprzak Agnieszka

Analysis of the Influence of E-Learning Service Quality Factors on Student Perceived Value and Student Satisfaction, with Implication to Student Loyalty pp. 81-110

Felix, Prihanto Y. Johny Natu and Annas Mohammad

Analysis of Citations and Co-Citations of the Term ‘Word of Mouth’ Based on Publications in the Field of Social Sciences pp. 111-133

Błoński Krzysztof

Volume 47, issue 1, 2023

The Use of Marketing Indicators in Poland — Towards Evidence-Based Management pp. 1-16

Kozielski Robert and Wilczewska Donata

Marketing in the Context of Organisational Market Resilience pp. 17-30

Kozielski Robert

Corporate Social Responsibility Practices in the Energy Industry — Trends of Change pp. 31-48

Pluta-Olearnik Mirosława and Buda Aneta

Audit Report Timeliness Before and During the COVID-19 Pandemic: Evidence from the Market Reaction pp. 49-70

Yen Jesslyn and Herusetya Antonius

The Effect of Information Communication Technology Readiness and Knowledge Management on Entrepreneurial Strategic Orientation and its Implications on Firm Performance pp. 71-104

Jayanagara Oscar and Chen Kelly Azaryas

Young Consumers Towards an Ecological Approach to Life in the Age of Smart Homes and Devices pp. 105-126

Kolny Beata