Details about Mihaela Constantinescu

Access statistics for papers by Mihaela Constantinescu.

Last updated 2025-08-09. Update your information in the RePEc Author Service.

Short-id: pco730

Journal Articles

2025

1. Sports Sustainability in Romania. How Sports Clubs in Romania's Football 1st Division Communicate about Sustainability
   Journal of Emerging Trends in Marketing and Management, 2025, 1, (1), 60-73

2024

2. Navigating Consumer Minds: A Neuromarketing Perspective on Employer Branding in the IT Industry using Eye-Tracking
   Journal of Emerging Trends in Marketing and Management, 2024, 1, (4), 53-63
3. Understanding Consumer Behaviour in the Digital Era: A Literature Review
   PROCEEDINGS OF THE INTERNATIONAL CONFERENCE ON ECONOMICS AND SOCIAL SCIENCES, 2024, 6, (1), 1014-1024

2023

4. Revolutionizing Marketing Research Through AI: comprehensive review of the past, present, and future
   Journal of Emerging Trends in Marketing and Management, 2023, 1, (1), 39-45
5. Using the Right Content on Social Media to Enhance Consumer Engagement
   Journal of Emerging Trends in Marketing and Management, 2023, 1, (1), 26-38

2022

6. Marketing Campaign for Sports Clubs. Case study: Archery Club Saga
   Journal of Emerging Trends in Marketing and Management, 2022, 1, (1), 37-50
7. Understanding the Consumer of Books in the Digital Era
   Journal of Emerging Trends in Marketing and Management, 2022, 1, (1), 61-70
8. Using Marketing Research in Identifying the Best Marketing Consulting Services for Young Entrepreneurs
   Journal of Emerging Trends in Marketing and Management, 2022, 1, (1), 51-60

2020

9. Assessing Corporate Clients’ Expectations on Relationship Building with a Digital Marketing Agency – A Qualitative Approach
   Journal of Emerging Trends in Marketing and Management, 2020, 1, (1), 319-326
10. Rurbanization—Making the City Greener: Young Citizen Implication and Future Actions
    Sustainability, 2020, 12, (17), 1-20 View citations (1)

2019

11. Assessing the applicability of neuromarketing tools in online social networks from a business perspective
    Journal of Emerging Trends in Marketing and Management, 2019, 1, (1), 350-356
12. Attitude Evaluation on Using the Neuromarketing Approach in Social Media: Matching Company’s Purposes and Consumer’s Benefits for Sustainable Business Growth
    Sustainability, 2019, 11, (24), 1-21 View citations (10)
13. Funding scientific research in Romanian economic universities
    Journal of Emerging Trends in Marketing and Management, 2019, 1, (1), 368-378
14. Sustainable Development of Urban Green Areas for Quality of Life Improvement—Argument for Increased Citizen Participation
    Sustainability, 2019, 11, (18), 1-16 View citations (6)
15. The attitude of Romanian economic academic researchers towards the Horizon 2020 funding grants
    Journal of Emerging Trends in Marketing and Management, 2019, 1, (1), 379-389

2018

16. Building a Brand in the Romanian Music Industry
    International Conference on Marketing and Business Development Journal, 2018, 1, (2), 92-98
17. The Analysis of the Importance of Branding Elements in the Romanian Music Industry
    Journal of Emerging Trends in Marketing and Management, 2018, 1, (1), 263-272

2017

18. Experiential Marketing and Advertising Efficiency – a Marketing Experiment
    Journal of Emerging Trends in Marketing and Management, 2017, 1, (1), 249-257
19. Making Indian companies CDM compatible: towards a green financial strategy
    International Journal of Green Economics, 2017, 11, (1), 62-76

2016

20. The Brand of an Athlete - Reconsidering Its Dimensions
    Journal of Emerging Trends in Marketing and Management, 2016, 1, (1), 354-363

2015

21. Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania
    International Conference on Marketing and Business Development Journal, 2015, 1, (1), 109-114

2012

22. Relationship marketing with the supply chain a prerequisite for business sustainability
    Romanian Economic Journal, 2012, 15, (46bis), 3-24
23. Romanian consumer’s perception on quality of life – sport relationship
    Management & Marketing, 2012, 7, (4) View citations (3)
24. STRATEGIC MARKETING AND QUALITY OF LIFE
    Annals of Faculty of Economics, 2012, 1, (2), 801-806 View citations (1)
25. STRATEGIC MARKETING PLANNING IN SPORTS- A PERSPECTIVE OF QUALITY OF LIFE IMPROVEMENT
    Annals of Faculty of Economics, 2012, 1, (2), 807-812
26. The Relationship between the Quality of Life Concept and Social Marketing Development
    International Journal of Economic Practices and Theories, 2012, 2, (2), 75-80 View citations (1)
27. The economic crisis – implications on methods and instruments used in quality of life studies
    Theoretical and Applied Economics, 2012, XVIII(2012), (8(573)), 125-134 View citations (1)

2011

28. COMPARATIVE ANALISYS BETWEEN THE OBJECTIVE AND THE SUBJECTIVE QUALITY OF LIFE APPROACH - STRENGTHS AND WEAKNESSES
    Annals of Faculty of Economics, 2011, 1, (2), 55-61
29. The Specifics of the Sport Product and Their Implications within the Marketing Activity
    International Journal of Economic Practices and Theories, 2011, 1, (2), 71-76

2007

30. Main Issues Regarding the Relationship between Cognitive Maps and Internet Consumer Behavior - a Knowledge Based Approach
    The AMFITEATRU ECONOMIC journal, 2007, 9, (22), 115-120 View citations (2)