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Details about Mercedes Esteban-Bravo

E-mail:
Homepage:http://marketinggame.uc3m.es/intro/personal-web/MercedesEstebanBravo.htm
Workplace:Departamento de Economía de la Empresa (Department of Business Administration), Universidad Carlos III de Madrid (Charles III University of Madrid), (more information at EDIRC)

Access statistics for papers by Mercedes Esteban-Bravo.

Last updated 2012-09-27. Update your information in the RePEc Author Service.

Short-id: pes40


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Working Papers

2012

  1. Reconsidering optimal experimental design for conjoint analysis
    Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa Downloads
  2. US advertising expenditure trends: long run effects and structural changes with new media introductions
    Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa Downloads
  3. Valuing customer portfolios with endogenous mass-and-direct-marketing interventions using a stochastic dynamic programming decomposition
    Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa Downloads

2011

  1. Brand value in horizontal alliances: the case of twin-cars
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads
  2. Can we curb retail sales volatility through marketing mix actions?
    Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa Downloads
  3. Licensing radical product innovations to speed up the diffusion
    Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa Downloads
  4. Riding successive product diffusion waves:building a tsunami via upgrade-rebate programs
    Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa Downloads

2009

  1. Magazine sales promotion: a dynamic response analysis
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads
    Also in Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa (2006) Downloads
  2. Optimal risk in marketing resource allocation
    Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa Downloads

2008

  1. An interior-point algorithm for computing equilibria in economies with incomplete asset markets
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads
    Also in Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa (2004) Downloads
  2. Solving dynamic stochastic economic models by mathematical programming decomposition methods
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads View citations (1)

2007

  1. Computing continuous-time growth models with boundary conditions via wavelets
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads View citations (1)
    Also in Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa (2004) Downloads

    See also Journal Article in Journal of Economic Dynamics and Control (2007)
  2. The long memory of newspapers' subscriptions: between the short-run and persistence response
    Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa Downloads
  3. Worst-case estimation for econometric models with unobservable components
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads View citations (1)
    See also Journal Article in Computational Statistics & Data Analysis (2007)

2006

  1. DO BUSINESS DENSITY AND VARIETY DETERMINE RETAIL PERFORMANCE?
    Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa Downloads View citations (1)
  2. Valuation of boundary-linked assets by stochastic boundary value problems solved with a wavelet-collocation algorithm
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads
  3. When giving some away makes sense to jump-start the diffusion process
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads View citations (2)
    See also Journal Article in Marketing Letters (2006)
  4. Worst case modelling for management decisions under incomplete information, with application to electricity spot markets
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads

2005

  1. A decomposition method to deflate the curse of dimensionality for dynamic stochastic models
    Computing in Economics and Finance 2005, Society for Computational Economics
  2. Optimal duration of magazine promotions
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads
    Also in Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa (2004) Downloads

    See also Journal Article in Marketing Letters (2005)
  3. Worst-case estimation and asymptotic theory for models with unobservables
    Computing in Economics and Finance 2005, Society for Computational Economics Downloads
    Also in Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa (2004) Downloads

2004

  1. Computing equilibria in general equilibrium models via interior-point method
    Open Access publications from Universidad Carlos III de Madrid, Universidad Carlos III de Madrid Downloads View citations (4)
    See also Journal Article in Computational Economics (2004)
  2. VALUATION OF BOUNDARY-LINKED ASSETS
    Business Economics Working Papers, Universidad Carlos III, Departamento de Economía de la Empresa Downloads

Journal Articles

2007

  1. Computing continuous-time growth models with boundary conditions via wavelets
    Journal of Economic Dynamics and Control, 2007, 31, (11), 3614-3643 Downloads View citations (1)
    See also Working Paper (2007)
  2. Worst-case estimation for econometric models with unobservable components
    Computational Statistics & Data Analysis, 2007, 51, (7), 3330-3354 Downloads View citations (1)
    See also Working Paper (2007)

2006

  1. When giving some away makes sense to jump-start the diffusion process
    Marketing Letters, 2006, 17, (4), 243-254 Downloads View citations (2)
    See also Working Paper (2006)

2005

  1. Optimal Duration of Magazine Promotions
    Marketing Letters, 2005, 16, (2), 99-114 Downloads
    See also Working Paper (2005)

2004

  1. Computing Equilibria in General Equilibrium Models via Interior-point Methods
    Computational Economics, 2004, 23, (2), 147-171 Downloads View citations (5)
    See also Working Paper (2004)
 
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