Details about John Richard Hauser

Access statistics for papers by John Richard Hauser.

Last updated 2011-02-05. Update your information in the RePEc Author Service.

Short-id: pha221

Working Papers

2003

1. Fast Polyhedral Adaptive Conjoint Estimation
   Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (61)
   Also in Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management (2003) View citations (61)
   See also Journal Article Fast Polyhedral Adaptive Conjoint Estimation, Marketing Science, INFORMS (2003) View citations (61) (2003)
2. Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis
   Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (7)

1998

3. Metrics: you are what you measure!
   Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (13)

1997

4. Influence transfers, performance, and performance ratings
   Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management
5. Side payments in marketing
   Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (6)
   See also Journal Article Side Payments in Marketing, Marketing Science, INFORMS (1997) View citations (6) (1997)

1996

6. Evaluating and managing the tiers of R&D
   Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (3)
7. Gainsharing issues in marketing
   Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management
8. Metrics to evaluate R,D&E
   Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (4)
9. The role of mathematical models in the study of product development
   Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management

1995

10. Internal customers and internal suppliers
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (2)
11. Overcoming collusion: using a supervisor to costlessly resolve moral hazard
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (1)

1994

12. Integrating R&D and marketing: a review and analysis of the literature
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (10)
13. Premarket forecasting of really new products
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (12)

1992

14. Puritan-Bennett, the Renaissance Spirometry System listening to the voice of the customer
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management
15. Time flies when you're having fun: how consumers allocate their time when evaluating products
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (1)

1991

16. The marketing and R & D interface
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (2)
17. The voice of the customer
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (14)
    See also Journal Article The Voice of the Customer, Marketing Science, INFORMS (1993) View citations (187) (1993)

1987

18. Existence and uniqueness of price equilibria in Defender
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (2)

1986

19. Prelaunch forecasting of new automobiles: models and implementation
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management

1985

20. Agendas and consumer choice
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (3)
21. The value priority hypotheses for purchases of consumer durable goods
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management
22. Theory and application of defensive strategy
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management

1983

23. A measurement error approach for modeling consumer risk preference
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (2)
24. Consumer research to focus R&D projects
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management
25. Price theory and the role of marketing science
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management

1982

26. Prelaunch forecasting of new consumer durables: ideas on a consumer value - priority model
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (2)

1981

27. Application, predictive test, and strategy implications for a dynamic model of consumer response to marketing
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (1)
28. Consumer analysis to evaluate R&D projects
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management
29. Defensive marketing stategies
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (10)
    See also Journal Article Defensive Marketing Strategies, Marketing Science, INFORMS (2008) View citations (6) (2008)
30. Measurement Error Theories for Von Neumann-Morgenstern Utility Functions
    Discussion Papers, Northwestern University, Center for Mathematical Studies in Economics and Management Science

1978

31. Intensity Measures of Consumer Preferences
    Discussion Papers, Northwestern University, Center for Mathematical Studies in Economics and Management Science View citations (2)

1977

32. Consumer Preference Axioms: Behavioral Postulates for Describing and Predicting Stochastic Choice
    Discussion Papers, Northwestern University, Center for Mathematical Studies in Economics and Management Science View citations (3)
33. Efficient Measurement of Consumer Preference Functions: A General Theory for Intensity of Preference
    Discussion Papers, Northwestern University, Center for Mathematical Studies in Economics and Management Science View citations (1)
34. P.A.R.I.S. - An Interactive Market Research Information System
    Discussion Papers, Northwestern University, Center for Mathematical Studies in Economics and Management Science
35. Testing the Accuracy
    Discussion Papers, Northwestern University, Center for Mathematical Studies in Economics and Management Science View citations (21)

1976

36. A normative methodology for modeling consumer response to innovation
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (2)
    Also in Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management (1975) View citations (8)
37. Direct assessment of consumer utility functions: von Neumann-Morgenstern utility theory applied to marketing
    Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (4)

Journal Articles

2009

1. Website Morphing
   Marketing Science, 2009, 28, (2), 202-223 View citations (5)
2. —Response to Comments on “Website Morphing”
   Marketing Science, 2009, 28, (2), 227-228 View citations (4)

2008

3. Commentary—Defensive Marketing Strategies
   Marketing Science, 2008, 27, (1), 85-87 View citations (6)
4. Defensive Marketing Strategies
   Marketing Science, 2008, 27, (1), 88-110 View citations (6)
   Also in Marketing Science, 1983, 2, (4), 319-360 (1983) View citations (81)
   See also Working Paper Defensive marketing stategies, Working papers (1981) View citations (10) (1981)
5. Editorial—Editor-in-Chief Search Committee Report: The Digital Future Is Now
   Marketing Science, 2008, 27, (1), 1-3

2007

6. Greedoid-Based Noncompensatory Inference
   Marketing Science, 2007, 26, (4), 532-549 View citations (39)
7. Probabilistic Polyhedral Methods for Adaptive Choice-Based Conjoint Analysis: Theory and Application
   Marketing Science, 2007, 26, (5), 596-610 View citations (24)
8. Validating agent-based marketing models through conjoint analysis
   Journal of Business Research, 2007, 60, (8), 848-857 View citations (17)
9. —On Managerially Efficient Experimental Designs
   Marketing Science, 2007, 26, (6), 851-858 View citations (9)

2006

10. Guest Editorial from a Previous Editor-in-Chief: Twenty-Five Years of Electic Growth in
    Marketing Science, 2006, 25, (6), 557-558 View citations (1)
11. Research on Innovation: A Review and Agenda for
    Marketing Science, 2006, 25, (6), 687-717 View citations (203)

2005

12. The Impact of Utility Balance and Endogeneity in Conjoint Analysis
    Marketing Science, 2005, 24, (3), 498-507 View citations (22)
13. —Growth and Evolution
    Marketing Science, 2005, 24, (1), 1-2

2003

14. Fast Polyhedral Adaptive Conjoint Estimation
    Marketing Science, 2003, 22, (3), 273-303 View citations (61)
    See also Working Paper Fast Polyhedral Adaptive Conjoint Estimation, Working papers (2003) View citations (61) (2003)

2002

15. Search Committee Report: Marketing Science— A Strong Franchise with a Bright Future
    Marketing Science, 2002, 21, (1), iii-iv

1997

16. Side Payments in Marketing
    Marketing Science, 1997, 16, (3), 246-255 View citations (6)
    See also Working Paper Side payments in marketing, Working papers (1997) View citations (6) (1997)

1994

17. Customer Satisfaction Incentives
    Marketing Science, 1994, 13, (4), 327-350 View citations (65)

1993

18. The Voice of the Customer
    Marketing Science, 1993, 12, (1), 1-27 View citations (187)
    See also Working Paper The voice of the customer, Working papers (1991) View citations (14) (1991)

1988

19. Note—Competitive Price and Positioning Strategies
    Marketing Science, 1988, 7, (1), 76-91 View citations (32)
20. Technical Note—Existence and Uniqueness of Price Equilibria in Defender
    Marketing Science, 1988, 7, (1), 92-93 View citations (1)

1984

21. Application of the “Defender” Consumer Model
    Marketing Science, 1984, 3, (4), 327-351 View citations (12)
22. Pricing Theory and the Role of Marketing Science [Pricing Research in Marketing: The State of the Art]
    The Journal of Business, 1984, 57, (1), S65-71
23. Testing Competitive Market Structures
    Marketing Science, 1984, 3, (2), 83-112 View citations (27)

1982

24. Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response
    Marketing Science, 1982, 1, (2), 143-179 View citations (5)

1980

25. Comments on "Econometric Models for Probabilistic Choice among Products."
    The Journal of Business, 1980, 53, (3), S31-34 View citations (3)