Details about Chuan He

Access statistics for papers by Chuan He.

Last updated 2015-01-06. Update your information in the RePEc Author Service.

Short-id: phe515

Working Papers

2006

1. Paid Placement: Advertising and Search on the Internet
   Working Papers, NET Institute View citations (35)
   See also Journal Article Paid Placement: Advertising and Search on the Internet, Economic Journal, Royal Economic Society (2011) View citations (105) (2011)

Journal Articles

2011

1. Paid Placement: Advertising and Search on the Internet
   Economic Journal, 2011, 121, (556), F309-F328 View citations (105)
   See also Working Paper Paid Placement: Advertising and Search on the Internet, Working Papers (2006) View citations (35) (2006)

2009

2. Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis
   Marketing Science, 2009, 28, (3), 472-487 View citations (12)

2008

3. —Vertical Information Sharing in a Volatile Market
   Marketing Science, 2008, 27, (3), 513-530 View citations (25)

2006

4. Research Note—Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising
   Marketing Science, 2006, 25, (2), 175-187 View citations (11)

2005

5. Incorporating Behavioral Anomalies in Strategic Models
   Marketing Letters, 2005, 16, (3), 361-373 View citations (12)