Details about Randall Aaron Lewis

Access statistics for papers by Randall Aaron Lewis.

Last updated 2023-11-07. Update your information in the RePEc Author Service.

Short-id: ple597

Working Papers

2013

1. Measuring the Effects of Advertising: The Digital Frontier
   NBER Working Papers, National Bureau of Economic Research, Inc View citations (1)
   See also Chapter Measuring the Effects of Advertising: The Digital Frontier, NBER Chapters, National Bureau of Economic Research, Inc (2015) View citations (32) (2015)

2007

2. A reduced bias GMM-like estimator with reduced estimator dispersion
   CeMMAP working papers, Centre for Microdata Methods and Practice, Institute for Fiscal Studies View citations (2)

Journal Articles

2015

1. Display advertising’s competitive spillovers to consumer search
   Quantitative Marketing and Economics (QME), 2015, 13, (2), 93-115 View citations (41)
   Also in Quantitative Marketing and Economics (QME), 2015, 13, (2), 93-115 (2015) View citations (39)
2. The Unfavorable Economics of Measuring the Returns to Advertising
   The Quarterly Journal of Economics, 2015, 130, (4), 1941-1973 View citations (94)

2014

3. Advertising Effectively Influences Older Users: How Field Experiments Can Improve Measurement and Targeting
   Review of Industrial Organization, 2014, 44, (2), 147-159 View citations (7)
4. How do firms make money selling digital goods online?
   Marketing Letters, 2014, 25, (3), 331-341 View citations (34)
5. Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
   Quantitative Marketing and Economics (QME), 2014, 12, (3), 235-266 View citations (71)
6. Partially Adaptive Estimation of the Censored Regression Model
   Econometric Reviews, 2014, 33, (7), 732-750 View citations (6)

2011

7. Properties of the CUE estimator and a modification with moments
   Journal of Econometrics, 2011, 165, (1), 45-57 View citations (15)

Chapters

2015

1. Measuring the Effects of Advertising: The Digital Frontier
   A chapter in Economic Analysis of the Digital Economy, 2015, pp 191-218 View citations (32)
   See also Working Paper Measuring the Effects of Advertising: The Digital Frontier, National Bureau of Economic Research, Inc (2013) View citations (1) (2013)