Details about Robert Nowacki

Access statistics for papers by Robert Nowacki.

Last updated 2023-11-22. Update your information in the RePEc Author Service.

Short-id: pno305

Journal Articles

2022

1. Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z
   Energies, 2022, 15, (18), 1-22 View citations (5)

2021

2. Global or Adapted Advertising? Consumer Evaluation of Advertising Activity of Foreign Enterprises on the Polish Market
   Contemporary Economics, 2021, 15, (4)

2020

3. Cross-channel information search and patterns of consumer electronics purchasing
   Economic Research-Ekonomska Istraživanja, 2020, 33, (1), 2806-2824

2018

4. Cooperation of Enterprises of the Sector of Food Processing Industry with the Entities Rendering Business Services
   Problems of World Agriculture / Problemy Rolnictwa Światowego, 2018, 18, (33, Part 4)
5. Determinants of assessing the quality of advertising services - The perspective of enterprises active and inactive in advertising
   Journal of Business Research, 2018, 88, (C), 474-480 View citations (4)
6. How to Build Consumer Trust: Socially Responsible or Controversial Advertising
   Sustainability, 2018, 10, (7), 1-21 View citations (7)

2016

7. Entrepreneurship and innovativeness of small and medium-sized construction enterprises
   International Entrepreneurship and Management Journal, 2016, 12, (3), 861-877 View citations (8)
8. Innovations within knowledge management
   Journal of Business Research, 2016, 69, (5), 1577-1581 View citations (12)

2015

9. The Influence of Purchase Date and Flight Duration over the Dispersion of Airline Ticket Prices
   Contemporary Economics, 2015, 9, (3) View citations (3)

2014

10. Plane Ticket Price Dispersion in the Online Selling System in Poland
    Contemporary Economics, 2014, 8, (2) View citations (2)

2012

11. Innovation in the Management of SMEs in the Service Sector in Poland
    The AMFITEATRU ECONOMIC journal, 2012, 14, (Special No. 6), 755-773 View citations (6)

2007

12. Marketing Globalisation – Polish Market Experience
    Contemporary Economics, 2007, 1, (3)