Details about Nicolae Alexandru Pop

Access statistics for papers by Nicolae Alexandru Pop.

Last updated 2013-05-05. Update your information in the RePEc Author Service.

Short-id: ppo325

Journal Articles

2012

1. A new challenge for contemporary marketing – neuromarketing
   Management & Marketing, 2012, 7, (4)
2. INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY
   Annals of Faculty of Economics, 2012, 1, (1), 1193-1199
3. PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS)
   Annals of Faculty of Economics, 2012, 1, (1), 1200-1208
4. Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment
   The AMFITEATRU ECONOMIC journal, 2012, 14, (32), 349-364

2011

5. A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT
   Annals of Faculty of Economics, 2011, 1, (special), 119-125
6. Professor C. Florescu – Founder of the Marketing School from Bucharest
   The AMFITEATRU ECONOMIC journal, 2011, 13, (29), 322-330
7. The Positioning of Universities in Collaborative Models as Clusters in a Knowledge Based Economy
   The AMFITEATRU ECONOMIC journal, 2011, 13, (30), 555-564

2010

8. Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail
   International Journal of Social Ecology and Sustainable Development (IJSESD), 2010, 1, (4), 1-9
9. EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT
   Annals of Faculty of Economics, 2010, 1, (1), 737-742 View citations (1)
10. Handelsmanagement (Retail Management)
    The AMFITEATRU ECONOMIC journal, 2010, 12, (27), 248-253
11. RELATIONSHIP MARKETING RESEARCH TAILORED TO SUPPORT SALES MANAGEMENT. CASE STUDY: AN INTERNATIONAL EXPRESS LOGISTICS COMPANY IN ROMANIA
    Annals of Faculty of Economics, 2010, 1, (1), 755-760
12. Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry
    The AMFITEATRU ECONOMIC journal, 2010, 12, (28), 634-649 View citations (1)

2009

13. A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS
    Annals of Faculty of Economics, 2009, 4, (1), 808-813 View citations (1)
14. An algorithmic approach for modelling customer expectations
    Management & Marketing, 2009, 4, (1)
15. PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY
    Annals of Faculty of Economics, 2009, 4, (1), 788-792
16. The marketer-a complex specialist, a man of concept, decision and action
    The AMFITEATRU ECONOMIC journal, 2009, 11, (25), 9-20 View citations (3)

2008

17. CONTROLLING ELEMENTS IN THE DISTRIBUTION POLICY OF A COMPANY
    Annals of Faculty of Economics, 2008, 4, (1), 1072-1077
18. Price determination and price strategy in the marketing view
    Management & Marketing, 2008, 3, (4)
19. Romanian academic marketing. Present and perspectives
    Management & Marketing, 2008, 3, (2) View citations (1)
20. Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism
    Theoretical and Applied Economics, 2008, 5(522), (5(522)), 71-78
21. TENDENCIES OF INTERNATIONALIZATION IN RETAILING
    Annals of Faculty of Economics, 2008, 4, (1), 1099-1105 View citations (1)
22. Typological Analysis of Buying Actions
    Theoretical and Applied Economics, 2008, 2(519), (2(519)), 35-38
23. Typological aspects of retailers on the background of market concentration
    Management & Marketing, 2008, 3, (1)

2007

24. Strategic university management and marketing)
    The AMFITEATRU ECONOMIC journal, 2007, 9, (22), 9.-17
25. Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment
    Management & Marketing, 2007, 2, (3)

2006

26. A new paradigm in contemporary marketing: relational marketing
    Management & Marketing, 2006, 1, (3) View citations (1)
27. Dimensions of relationship marketing in the Romanian bank sector. Case study: BRD Express
    Management & Marketing, 2006, 1, (4)