Details about Nicolae Alexandru Pop

Access statistics for papers by Nicolae Alexandru Pop.

Last updated 2020-06-26. Update your information in the RePEc Author Service.

Short-id: ppo325

Journal Articles

2020

1. Stakeholders’ Perception Regarding Sustainable Universities
   The AMFITEATRU ECONOMIC journal, 2020, 22, (54), 330 View citations (2)

2019

2. Marketing communication in Tourism Connection challenges in new service sectors
   Proceedings of the International Conference on Business Excellence, 2019, 13, (1), 1098-1107
3. The scientific event – a visibility factor for the university brand
   Proceedings of the International Conference on Business Excellence, 2019, 13, (1), 1021-1032

2018

4. Implications for the energy policy derived from the relation between the cultural dimensions of Hofstede's model and the consumption of renewable energies
   Energy Policy, 2018, 118, (C), 160-168 View citations (18)
5. Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018
   Proceedings of the International Conference on Business Excellence, 2018, 12, (1), 772-781
6. The perception of a university’s brand within the recruitment pool for future students (Case survey for the economic higher education)
   Proceedings of the International Conference on Business Excellence, 2018, 12, (1), 782-792

2017

7. Correlations within the EFQM Business Excellence Model by Applying a Factor Analysis
   The AMFITEATRU ECONOMIC journal, 2017, 19, (44), 28 View citations (12)

2016

8. BRAND SIGNIFICANCE IN THE MARKETING OF LUXURY WATCHMAKING. QUALITATIVE RESEARCH ON THE BUCHAREST MARKET
   Annals of Faculty of Economics, 2016, 1, (1), 1011-1020
9. Entrepreneurial Approach on Relationship Marketing in Family Owned Business
   International Conference on Marketing and Business Development Journal, 2016, 2, (1), 122-135

2015

10. THE MARKETING MENTALITY WITHIN THE ORGANIZATION - A COMPARATIVE STUDY BETWEEN COMPANIES AND NON-PROFIT ORGANIZATIONS IN ROMANIA
    Annals of Faculty of Economics, 2015, 1, (1), 1260-1268 View citations (1)

2014

11. BENCHMARKING FOR THE ROMANIAN HEAVY COMMERCIAL VEHICLES MARKET
    Annals of Faculty of Economics, 2014, 1, (1), 1046-1056
12. Ethical Responsibility of Neuromarketing Companies in Harnessing the Market Research – a Global Exploratory Approach
    The AMFITEATRU ECONOMIC journal, 2014, 16, (35), 26 View citations (8)
13. Methodology for Assessing the Degree of Internationalization of Business Academic Study Programmes
    The AMFITEATRU ECONOMIC journal, 2014, 16, (37), 726 View citations (9)

2013

14. GLOBAL COMPETITION AND ROMANIA'S NATIONAL COMPETITIVE ADVANTAGE
    Annals of Faculty of Economics, 2013, 1, (1), 1807-1814 View citations (2)
15. INNOVATION, CUSTOMER ATTACHMENT SOURCE IN RETAIL SERVICES EMPIRICAL RESEARCH IN DIY RETAIL
    Annals of Faculty of Economics, 2013, 1, (1), 1815-1826 View citations (1)

2012

16. A new challenge for contemporary marketing – neuromarketing
    Management & Marketing, 2012, 7, (4) View citations (1)
17. INVESTIGATING THE RELATIONSHIP BETWEEN PERCEIVED SACRIFICE AND B TO B CUSTOMER SATISFACTION IN THE INSURANCE INDUSTRY
    Annals of Faculty of Economics, 2012, 1, (1), 1193-1199
18. Observing Insurance Companies’ Customer Complaint Management in the Online Environment
    Ovidius University Annals, Economic Sciences Series, 2012, XII, (2), 900-903
19. PERCEPTION AND COMMUNICATION OF INNOVATION IN RETAIL TRADE (CASE STUDY APPLIED TO BRICOLAGE PRODUCTS)
    Annals of Faculty of Economics, 2012, 1, (1), 1200-1208
20. Relationship Marketing, Engine of Sustainable Development and Organisational Change in the Romanian Business Environment
    The AMFITEATRU ECONOMIC journal, 2012, 14, (32), 349-364 View citations (10)

2011

21. A QUALITATIVE RESEARCH REGARDING THE MARKETING COMMUNICATION TOOLS USED IN THE ONLINE ENVIRONMENT
    Annals of Faculty of Economics, 2011, 1, (special), 119-125 View citations (2)
22. Newton Interpolating Series at ð ‘š Distinct Points with Coefficients in a Real Banach Algebra
    International Journal of Mathematics and Mathematical Sciences, 2011, 2011, 1-13
23. Professor C. Florescu – Founder of the Marketing School from Bucharest
    The AMFITEATRU ECONOMIC journal, 2011, 13, (29), 322-330
24. The Positioning of Universities in Collaborative Models as Clusters in a Knowledge Based Economy
    The AMFITEATRU ECONOMIC journal, 2011, 13, (30), 555-564

2010

25. Consumers Perception of Corporate Social Responsibility Empirical Study in Romanian Retail
    International Journal of Social Ecology and Sustainable Development (IJSESD), 2010, 1, (4), 1-9 View citations (1)
26. EMAIL MARKETING CAMPAIGNS: THE EASIEST PATH FROM ORGANIZATIONS TO CONSUMERS – AN EXPLORATORY ASSESSMENT
    Annals of Faculty of Economics, 2010, 1, (1), 737-742 View citations (5)
27. Handelsmanagement (Retail Management)
    The AMFITEATRU ECONOMIC journal, 2010, 12, (27), 248-253
28. RELATIONSHIP MARKETING RESEARCH TAILORED TO SUPPORT SALES MANAGEMENT. CASE STUDY: AN INTERNATIONAL EXPRESS LOGISTICS COMPANY IN ROMANIA
    Annals of Faculty of Economics, 2010, 1, (1), 755-760
29. Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry
    The AMFITEATRU ECONOMIC journal, 2010, 12, (28), 634-649 View citations (8)

2009

30. A HOLISTIC APPROACH OF RELATIONSHIP MARKETING IN LAUNCHING LUXURY NEW PRODUCTS
    Annals of Faculty of Economics, 2009, 4, (1), 808-813 View citations (1)
31. An algorithmic approach for modelling customer expectations
    Management & Marketing, 2009, 4, (1)
32. PARTICULARITIES OF THE MARKETING ACTIVITY IN THE INSURANCE INDUSTRY
    Annals of Faculty of Economics, 2009, 4, (1), 788-792
33. The marketer-a complex specialist, a man of concept, decision and action
    The AMFITEATRU ECONOMIC journal, 2009, 11, (25), 9-20 View citations (6)

2008

34. CONTROLLING ELEMENTS IN THE DISTRIBUTION POLICY OF A COMPANY
    Annals of Faculty of Economics, 2008, 4, (1), 1072-1077
35. Price determination and price strategy in the marketing view
    Management & Marketing, 2008, 3, (4) View citations (2)
36. Romanian academic marketing. Present and perspectives
    Management & Marketing, 2008, 3, (2) View citations (3)
37. Senzorial Marketing – Means of Evaluating Customer’s Satisfaction on Balnear Tourism
    Theoretical and Applied Economics, 2008, 5(522), (5(522)), 71-78
38. TENDENCIES OF INTERNATIONALIZATION IN RETAILING
    Annals of Faculty of Economics, 2008, 4, (1), 1099-1105 View citations (1)
39. Typological Analysis of Buying Actions
    Theoretical and Applied Economics, 2008, 2(519), (2(519)), 35-38
40. Typological aspects of retailers on the background of market concentration
    Management & Marketing, 2008, 3, (1) View citations (1)

2007

41. Strategic university management and marketing)
    The AMFITEATRU ECONOMIC journal, 2007, 9, (22), 9.-17 View citations (2)
42. Strategic views regarding the relationship marketing approach and the transactional marketing approach within the financial and banking segment
    Management & Marketing, 2007, 2, (3)

2006

43. A new paradigm in contemporary marketing: relational marketing
    Management & Marketing, 2006, 1, (3) View citations (4)
44. Dimensions of relationship marketing in the Romanian bank sector. Case study: BRD Express
    Management & Marketing, 2006, 1, (4)

Edited books

2017

1. Ethics and Neuromarketing
   Springer Books, Springer View citations (2)

2013

2. The Changing Business Landscape of Romania
   Springer Books, Springer View citations (9)