Details about Venkatesh Shankar

Access statistics for papers by Venkatesh Shankar.

Last updated 2024-09-01. Update your information in the RePEc Author Service.

Short-id: psh199

Working Papers

2003

1. Determinants and Role of Trust in E-Business: A Large Scale Empirical Study
   Working papers, Massachusetts Institute of Technology (MIT), Sloan School of Management View citations (3)

Journal Articles

2008

1. —: A Multicategory Brand Equity Model and Its Application at Allstate
   Marketing Science, 2008, 27, (4), 567-584 View citations (32)

2005

2. Practice Prize Article—: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
   Marketing Science, 2005, 24, (3), 334-350 View citations (29)

2004

3. An Empirical Analysis of Determinants of Retailer Pricing Strategy
   Marketing Science, 2004, 23, (1), 28-49 View citations (81)

1997

4. Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
   Marketing Science, 1997, 16, (3), 271-293 View citations (11)