Details about Thomas Steenburgh

Access statistics for papers by Thomas Steenburgh.

Last updated 2023-03-16. Update your information in the RePEc Author Service.

Short-id: pst328

Working Papers

2011

1. The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
   Harvard Business School Working Papers, Harvard Business School

2010

2. Substitution Patterns of the Random Coefficients Logit
   Harvard Business School Working Papers, Harvard Business School View citations (1)

2009

3. Adding Bricks to Clicks: The Contingencies Driving Cannibalization and Complementarity in Multichannel Retailing
   Harvard Business School Working Papers, Harvard Business School View citations (2)
4. An Investigation of Earnings Management Through Marketing Actions
   Harvard Business School Working Papers, Harvard Business School View citations (1)
   See also Journal Article An Investigation of Earnings Management Through Marketing Actions, Management Science, INFORMS (2011) View citations (28) (2011)

2008

5. Taste Heterogeneity, IIA, and the Similarity Critique
   Harvard Business School Working Papers, Harvard Business School View citations (1)

Journal Articles

2018

1. Personal and Social Usage: The Origins of Active Customers and Ways to Keep Them Engaged
   Management Science, 2018, 64, (6), 2473-2495 View citations (3)
2. “How to Project Customer Retention” Revisited: The Role of Duration Dependence
   Journal of Interactive Marketing, 2018, 43, (C), 1-16 View citations (3)

2016

3. Real Earnings Management in Sales
   Journal of Accounting Research, 2016, 54, (5), 1233-1266 View citations (11)

2015

4. The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
   Marketing Science, 2015, 34, (1), 144-159 View citations (13)

2014

5. Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans
   Marketing Science, 2014, 33, (2), 165-187 View citations (65)

2013

6. Adding Bricks to Clicks: On the Role of Physical Stores in a World of Online Shopping
   NIM Marketing Intelligence Review, 2013, 5, (2), 28-33

2011

7. An Investigation of Earnings Management Through Marketing Actions
   Management Science, 2011, 57, (1), 72-92 View citations (28)
   See also Working Paper An Investigation of Earnings Management Through Marketing Actions, Harvard Business School Working Papers (2009) View citations (1) (2009)

2008

8. Behavioral frontiers in choice modeling
   Marketing Letters, 2008, 19, (3), 215-228 View citations (26)
9. Effort or timing: The effect of lump-sum bonuses
   Quantitative Marketing and Economics (QME), 2008, 6, (3), 235-256 View citations (28)
10. The Invariant Proportion of Substitution Property (IPS) of Discrete-Choice Models
    Marketing Science, 2008, 27, (2), 300-307 View citations (7)

2005

11. Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
    Marketing Letters, 2005, 16, (3), 293-308 View citations (11)

2003

12. Massively Categorical Variables: Revealing the Information in Zip Codes
    Marketing Science, 2003, 22, (1), 40-57 View citations (22)