The Strategic Determinants of Tardy Entry: Is Timeliness Next to Godliness?

Luca Berchicci, Andrew King and Christopher Tucci

ERIM Report Series Research in Management from Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Abstract: Previous research has considered extensively the causes and effects of market entry order and timing. It has neglected, however, the timeliness of such entry — the degree to which a firm delivered a new product on the date it had set for its release. In this article, we begin to fill the need for such research by evaluating some strategic explanations for why a firm might miss a scheduled entry date. We then test whether such “tardy entry” influences sales performance in the new market.

Keywords: disk drive industry; entry timing; managerial disfunction; new products; reputation (search for similar items in EconPapers)
JEL-codes: M M13 M31 O32 (search for similar items in EconPapers)
Date: 2008-11-04
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