The Influence of Employee Communication on Strategic Business Alignment

Cees van Riel, Guido Berens and Majorie Dijkstra

ERIM Report Series Research in Management from Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam

Abstract: Over the last years, it has become increasingly important for companies to create strategic business alignment (SBA), i.e., the degree to which employees understand, support, and are able to execute the companies’ strategic initiatives. This study provides insights into the way companies can create SBA through employee communication. Specifically, we examined the influence of different dimensions of employee communication on employee attitudes toward their company’s strategic initiatives, and on employee behavior regarding the strategic initiatives. The results show that especially management communication, communication about strategic initiatives, and the communication climate within an organization are of vital importance to stimulate SBA.

Keywords: employee attitudes; employee conduct; organizational communication; strategic alignment; strategy implementation (search for similar items in EconPapers)
JEL-codes: F23 L2 M M12 M14 (search for similar items in EconPapers)
Date: 2005-10-18
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Citations: View citations in EconPapers (1)

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