Veranderende Datasets Binnen de Marketing: Puur Zegen of Ook een Bron van Frustratie?

Marnik Dekimpe

ERIM Inaugural Address Series Research in Management from Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.

Abstract: Rede in verkorte vorm uitgesproken bij de openbare aanvaarding van het ambt van hoogleraar Bedrijfskunde, in het bijzonder Marketing Models aan de Faculteit Bedrijfskunde van de Erasmus Universiteit Rotterdam op 7 maart 2003

Keywords: Marketing; econometric and time series analysis; internationale diffusie; mega-datasets; merkentrouw; prijspromoties (search for similar items in EconPapers)
JEL-codes: M M31 (search for similar items in EconPapers)
Date: 2003-03-07
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