The role of corporate image and extension similarity in service brand extensions

J.C. de Ruyter and M.G.M. Wetzels
Additional contact information
J.C. de Ruyter: Marketing & Supply Chain Management
M.G.M. Wetzels: Marketing & Supply Chain Management
Authors registered in the RePEc Author Service: P. Jean-Jacques Herings and Felix Kubler

No 35, Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR)

Date: 2000-01-01
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
https://cris.maastrichtuniversity.nl/ws/files/1085 ... a2ab29b-ASSET1.0.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:unm:umamet:2000035

DOI: 10.26481/umamet.2000035

Access Statistics for this paper

More papers in Research Memorandum from Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR) Contact information at EDIRC.
Bibliographic data for series maintained by Andrea Willems () and Angie Figueroa Alarcon ().