Explaining Online Purchase Intentions: A Multi-Channel Store Image Perspective

Tibert Verhagen and Willemijn van Dolen
Additional contact information
Tibert Verhagen: Vrije Universiteit Amsterdam, Faculteit der Economische Wetenschappen en Econometrie (Free University Amsterdam, Faculty of Economics Sciences, Business Administration and Economitrics

No 8, Serie Research Memoranda from VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics

Abstract: This study is one of the few empirical works addressing the impact of offline and online store impressions on consumer online purchase intentions. Building upon the literature on store image and consumer online purchasing, we propose positive effects of online store image and suggest mixed influences of offline store image perceptions. Drawing on a sample of 630 customers of one of the largest music retail stores in the Netherlands, hypotheses are tested. The empirical results clearly support the assumed positive effect of online store image, and confirm that the influence of offline store image on online purchase intentions can be positive as well negative. We discuss the implications of our research, and conclude with directions for further research.

Keywords: Online store image; Offline store image; Online purchase intention; Clicks-and-bricks; Multi-channel (search for similar items in EconPapers)
Date: 2007
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://degree.ubvu.vu.nl/repec/vua/wpaper/pdf/20070008.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:vua:wpaper:2007-8

Access Statistics for this paper

More papers in Serie Research Memoranda from VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics Contact information at EDIRC.
Bibliographic data for series maintained by R. Dam ().