EconPapers    
Economics at your fingertips  
 

International Conference on Marketing and Business Development Journal

2015 - 2016

From The Bucharest University of Economic Studies
Contact information at EDIRC.

Series data maintained by Lucian Onisor ().

Access Statistics for this journal.
Track citations for all items by RSS feed
Is something missing from the series or not right? See the RePEc data check for the archive and series.


Volume 2, issue 1, 2016

Food Shopping Behaviour in Older Consumers´ Segment pp. 9-15 Downloads
Dagmar Lesakova
Profile of Luxury Male & Female Customers in Western India pp. 16-22 Downloads
Milind Fadnavis
Trade Business Communication Policy pp. 23-30 Downloads
Dilyana Yaneva and Vyara Kyurova
Influence of Customer Relationship Management in Optometric Practice pp. 31-42 Downloads
Polixenia Aurora Parescura
Exploring the Traits of Marketing Strategy Approaches: The Latte Arborea Case Study pp. 43-60 Downloads
Moreno Frau and Francesca Cabiddu
The Importance of Similarity and Expertise of the Information Source in the Word-Of-Mouth Communication Process pp. 61-71 Downloads
Jolanta Tkaczyk
Play to Save the World – Triggering Social Change Through Games pp. 72-81 Downloads
Alexandra Ioana Pascu
Simulation Business Games in the Research of Marketing Managers’ Decision Making Process pp. 82-90 Downloads
Marcin Awdziej and Jolanta Tkaczyk
Analysis and Evaluation of the Economic State of the Family Business in Bulgaria pp. 91-99 Downloads
Anny Atanasova and Blagovesta Koyundzhiyska-Davidkova
Advertisement in the Muslim World: A Critical Analysis from the Islamic Perspective pp. 100-108 Downloads
Mohammed Abdur Razzaque
An Insight on the Influence of Price-Matching Guarantees on Consumer Behaviour in Romania pp. 109-114 Downloads
Diana Maria Vrânceanu and Ionel Dumitru
Quantitative Research on the Anime Culture Products Presence in the Romanian Market pp. 115-121 Downloads
Adrian Nicolae Cazacu
Entrepreneurial Approach on Relationship Marketing in Family Owned Business pp. 122-135 Downloads
Nicolae Pop, Silvia Fotea, Silvia Dusa and Alexandru Palade
Education as a Factor of Macroeconomic Development pp. 136-149 Downloads
Svetlana Ignjatijević, Ivan Milojević and Drago Cvijanović
Consumer Perspective upon the Marketing of Online Surveys pp. 150-156 Downloads
Larisa Boboc and Daniel Moise
Selected Aspects of Polish Digital Purchasers’ Behaviour. Results of Research pp. 157-163 Downloads
Beata Tarczydło
Blurring Lines – the Case for a Marketing Mind Set Within the Third Sector pp. 164-171 Downloads
Janette Sheerman and Nancy Brown
Parametrization of the Personnel Function – Possibilities and Limitations pp. 172-179 Downloads
Beata Skowron - Mielnik, Marcin Gołembski and Grzegorz Wojtkowiak
An Exploration on The use of Canvas’s Business Model to Create Value in a Food Sector pp. 180-193 Downloads
Kamel Ben Youssef, Giuseppe Giaccardi and Michela Pellicelli
Effect of Viral Marketing in Health Services on Purchasing Decisions of Consumers: Sample of Ankara, Çankaya Province pp. 194-200 Downloads
İlyas Ersoy, Dilaver Tengilimoglu and Pelin Yilik
The Influence of Advertising Practice Corporate Social Responsibility pp. 201-208 Downloads
Irina Olimpia Susanu, Nicoleta Cristache and Adrian Micu
Goals, Strategies and Expected Return on Investment of Customer Education: An Exploratory Case Study pp. 209-218 Downloads
Kamel Ben Youssef, Milena Viassone and Erick Leroux
Customer Orientation and Organizational Performance in Iraqi Private Banks pp. 219-225 Downloads
Basim Abbas Kraidy Jassmy, Zaki Muhammad Abbas Bhaya and Zaid Yaseen Saud Al-Dulaimi
Transformational Leadership and its Impact on the Effectiveness of the Team pp. 226-242 Downloads
Latif Atiyah
Crowdsourcing: Which is the Development Stage of the Crowdsourcing Practice in Romania? pp. 243-255 Downloads
Carmen Balan
Student Satisfaction, an Overview of Educational Services Quality- The Case of Bucharest University of Economic Studies pp. 256-264 Downloads
Vasile Alecsandru Strat, Andreea Mihaela Barbu and Iuliana Cetina

Volume 1, issue 1, 2015

Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy? pp. 9-20 Downloads
Jolita Vveinhardt and Egle Stonkute
Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication pp. 21-28 Downloads
Jolanta Tkaczyk
Marketing and Business Development between Idea, Scientific Discovery and Innovation pp. 29-39 Downloads
Lucian-Florin Onișor
Modeling Store Patronage: A Systematic Review pp. 40-48 Downloads
Sutthipong Meeyai
To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia pp. 49-56 Downloads
Derek Ong Lai Teik, Terrance Chiang Tong Seng and Amanda Pung Xin-Yi
Would the Niagara Region Benefit from Specialising in Riesling? pp. 57-67 Downloads
Federico Guillermo Topolansky Barbe, Andrea Fujarczuk and Magdalena Maria Gonzalez Triay
Redefining 'The Rich' pp. 68-74 Downloads
Milind Fadnavis
The Educational Innovator pp. 75-80 Downloads
Oana Drumea
The Impact of Packaging Design on Health Product Perceptions pp. 81-89 Downloads
Debra Riley, Peter Martins da Silva and Sabrina Behr
The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers pp. 90-96 Downloads
Debra Riley and Mark Anderson
Space Tourism Market Analysis. Current Situation and Future Trends pp. 97-103 Downloads
Corina Larisa Bunghez
Pricing Strategy in Services - Pricing Strategies in Transport Services pp. 104-108 Downloads
Bogdan Georgescu
Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania pp. 109-114 Downloads
Maria Johann, Mihaela Constantinescu and Stefan Claudiu Caescu
Brand Extensions Differentiation: Implications for Strategy pp. 115-119 Downloads
Claudiu-Cătălin Munteanu
Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets pp. 120-129 Downloads
Bistra Vassileva and Adriyana Miteva
Business Development Characteristics: Findings from Literature pp. 130-137 Downloads
Michael Sturm
Analysis of the Relationship Between Sustainable Development and Economic Growth pp. 138-143 Downloads
Elena Raluca Moisescu (Duican)
Interaction between Firms in New Product Development pp. 144-152 Downloads
Marco Pierantonelli, Andrea Perna and Gian Luca Gregori
Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services pp. 153-160 Downloads
Klaus Bruno Schebesch and Radu Lucian Blaga
Predictors of Organizational Trust: The Dynamic Relationship Between Organizational Trust, Organizational Identification and Cultural Intelligence pp. 161-167 Downloads
Catalina Diana Dumitru
Composite Evaluation of Customer Satisfaction pp. 168-174 Downloads
Dagmar Lesakova
Change Management Initiatives for Romanian Tourism Industry, Based on Benchmarking against South-East Asian and CEE Countries pp. 175-184 Downloads
Liviu Tudor
Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company pp. 185-191 Downloads
Stefan-Alexandru Catana and Victor Constantinescu
Brand: a Simple Name or a Criterion in Purchasing Decisions? pp. 192-199 Downloads
Ionela – Valeria Popescu
Psychology of Luxury Goods Consumer pp. 200-208 Downloads
Razvan Zaharia and Rodica Milena Zaharia
Consumers Behavior Features Upon the Organic Products in Romania pp. 209-217 Downloads
Narcis-Alexandru Bozga
Marketing Trends in the Online Retailing of Books in Romania pp. 218-226 Downloads
Carmen Balan
Events Marketing 4-D Research pp. 227-232 Downloads
Daniel Moise
Environmental Management pp. 233-240 Downloads
Ana Vizjak and Maja Vizjak
Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi pp. 241-251 Downloads
Chukwuka Ododo, Gary Mulholland and Jason Turner
The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health pp. 252-260 Downloads
Egehan Ozkan, Dilaver Tengilimoğlu and Pelin Yilik
Mobile Game Advertising Recall in Pre- and Post-Game Experience pp. 261-273 Downloads
Jari Salo
Green Business for Green Meetings (Case Study: Opatija Kongress Hotels) pp. 274-280 Downloads
Daniela Gracan and Marina Barkidija
Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou pp. 281-287 Downloads
Camelia Kailani and Narcisa Ciobotar
Business Development Challenges for Security Industry – The Classical Market and The New Technology Market pp. 288-294 Downloads
Emilian Cristian Irimescu
Public Relations as an Exposure Tool for the Management pp. 295-303 Downloads
Edmir Kuazaqui
Effective Knowledge Sharing in Multi-Generation Organization pp. 304-311 Downloads
Katarzyna Derlukiewicz, Anna Tryfon-Bojarska and Tomasz Łopaciński
The Impact of Work Related Stress on Employees' Satisfaction pp. 312-321 Downloads
Irina Leca and Carmen A. Vranceanu
Marketing Research thought Near Filed Communication pp. 322-328 Downloads
Dan Mitrea
A Multi-Agent Technology Based Platform for Marketing Communication pp. 329-337 Downloads
Radu Ioan Mogos
Customer Engagement Behaviour in the Fashion Industry pp. 338-346 Downloads
Katarzyna Rupik
A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges pp. 347-358 Downloads
Adriana Emilia Robu (Percă-Robu)
Absorption of European Funds in Romania During 2007-2013 pp. 359-365 Downloads
Vasile Ionel Popescu and Constantin Liviu Popescu
Family Firms’ CSR Actions: the Case of Barilla pp. 366-376 Downloads
Domenico Morrone, Angeloantonio Russo and Donato Calace
The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments pp. 377-392 Downloads
Meda Roxana Burghelea, Ioan Plaias and Jaafar El-Murad
New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media pp. 393-399 Downloads
Luca Marinelli and Gian Luca Gregori
Page updated 2017-08-13