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International Conference on Marketing and Business Development Journal

2015 - 2015

From The Bucharest University of Economic Studies
Contact information at EDIRC.

Series data maintained by Lucian Onisor ().

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Volume 1, issue 1, 2015

Corporate Social Responsibility as a Brand: Practical Activity or Social Hypocrisy? pp. 9-20 Downloads
Jolita Vveinhardt and Egle Stonkute
Consumer Susceptibility to Social Influence and Tendency to Generate a Positive or Negative Message in Word of Mouth Communication pp. 21-28 Downloads
Jolanta Tkaczyk
Marketing and Business Development between Idea, Scientific Discovery and Innovation pp. 29-39 Downloads
Lucian-Florin Onișor
Modeling Store Patronage: A Systematic Review pp. 40-48 Downloads
Sutthipong Meeyai
To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia pp. 49-56 Downloads
Derek Ong Lai Teik, Terrance Chiang Tong Seng and Amanda Pung Xin-Yi
Would the Niagara Region Benefit from Specialising in Riesling? pp. 57-67 Downloads
Federico Guillermo Topolansky Barbe, Andrea Fujarczuk and Magdalena Maria Gonzalez Triay
Redefining 'The Rich' pp. 68-74 Downloads
Milind Fadnavis
The Educational Innovator pp. 75-80 Downloads
Oana Drumea
The Impact of Packaging Design on Health Product Perceptions pp. 81-89 Downloads
Debra Riley, Peter Martins da Silva and Sabrina Behr
The Impact of Music Pleasantness and Fit on Advertising Attitudes for Low and High Involvement Consumers pp. 90-96 Downloads
Debra Riley and Mark Anderson
Space Tourism Market Analysis. Current Situation and Future Trends pp. 97-103 Downloads
Corina Larisa Bunghez
Pricing Strategy in Services - Pricing Strategies in Transport Services pp. 104-108 Downloads
Bogdan Georgescu
Polish Tourists’ Perceptions of Service Quality Offered by Summer Resort Hotels in Romania pp. 109-114 Downloads
Maria Johann, Mihaela Constantinescu and Stefan Claudiu Caescu
Brand Extensions Differentiation: Implications for Strategy pp. 115-119 Downloads
Claudiu-Cătălin Munteanu
Global Brands Dynamics: Implications for Building Corporate Identity in Emerging Markets pp. 120-129 Downloads
Bistra Vassileva and Adriyana Miteva
Business Development Characteristics: Findings from Literature pp. 130-137 Downloads
Michael Sturm
Analysis of the Relationship Between Sustainable Development and Economic Growth pp. 138-143 Downloads
Elena Raluca Moisescu (Duican)
Interaction between Firms in New Product Development pp. 144-152 Downloads
Marco Pierantonelli, Andrea Perna and Gian Luca Gregori
Clustering of Respondents for Developing a Recommender and Targeting System: The Case of Assigning Education, Training and Employment Services pp. 153-160 Downloads
Klaus Bruno Schebesch and Radu Lucian Blaga
Predictors of Organizational Trust: The Dynamic Relationship Between Organizational Trust, Organizational Identification and Cultural Intelligence pp. 161-167 Downloads
Catalina Diana Dumitru
Composite Evaluation of Customer Satisfaction pp. 168-174 Downloads
Dagmar Lesakova
Change Management Initiatives for Romanian Tourism Industry, Based on Benchmarking against South-East Asian and CEE Countries pp. 175-184 Downloads
Liviu Tudor
Direct Marketing Strategy for „Coradrive” Service, Promoted by Cora Company pp. 185-191 Downloads
Stefan-Alexandru Catana and Victor Constantinescu
Brand: a Simple Name or a Criterion in Purchasing Decisions? pp. 192-199 Downloads
Ionela – Valeria Popescu
Psychology of Luxury Goods Consumer pp. 200-208 Downloads
Razvan Zaharia and Rodica Milena Zaharia
Consumers Behavior Features Upon the Organic Products in Romania pp. 209-217 Downloads
Narcis-Alexandru Bozga
Marketing Trends in the Online Retailing of Books in Romania pp. 218-226 Downloads
Carmen Balan
Events Marketing 4-D Research pp. 227-232 Downloads
Daniel Moise
Environmental Management pp. 233-240 Downloads
Ana Vizjak and Maja Vizjak
Can Discount Pricing Be A Comeptitive Brand Strategy? An Evaluation of Aldi pp. 241-251 Downloads
Chukwuka Ododo, Gary Mulholland and Jason Turner
The Interaction Between Organizational Silence Climate And Employees Behaviors In The Field Of Health pp. 252-260 Downloads
Egehan Ozkan, Dilaver Tengilimoğlu and Pelin Yilik
Mobile Game Advertising Recall in Pre- and Post-Game Experience pp. 261-273 Downloads
Jari Salo
Green Business for Green Meetings (Case Study: Opatija Kongress Hotels) pp. 274-280 Downloads
Daniela Gracan and Marina Barkidija
Experiential Marketing: An Efficient Tool to Leverage Marketing Communication Impact on Consumer Behaviou pp. 281-287 Downloads
Camelia Kailani and Narcisa Ciobotar
Business Development Challenges for Security Industry – The Classical Market and The New Technology Market pp. 288-294 Downloads
Emilian Cristian Irimescu
Public Relations as an Exposure Tool for the Management pp. 295-303 Downloads
Edmir Kuazaqui
Effective Knowledge Sharing in Multi-Generation Organization pp. 304-311 Downloads
Katarzyna Derlukiewicz, Anna Tryfon-Bojarska and Tomasz Łopaciński
The Impact of Work Related Stress on Employees' Satisfaction pp. 312-321 Downloads
Irina Leca and Carmen A. Vranceanu
Marketing Research thought Near Filed Communication pp. 322-328 Downloads
Dan Mitrea
A Multi-Agent Technology Based Platform for Marketing Communication pp. 329-337 Downloads
Radu Ioan Mogos
Customer Engagement Behaviour in the Fashion Industry pp. 338-346 Downloads
Katarzyna Rupik
A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges pp. 347-358 Downloads
Adriana Emilia Robu (Percă-Robu)
Absorption of European Funds in Romania During 2007-2013 pp. 359-365 Downloads
Vasile Ionel Popescu and Constantin Liviu Popescu
Family Firms’ CSR Actions: the Case of Barilla pp. 366-376 Downloads
Domenico Morrone, Angeloantonio Russo and Donato Calace
The Effects of Music as an Atmospheric Variable on Consumer Behaviour in the Context of Retailing and Service Environments pp. 377-392 Downloads
Meda Roxana Burghelea, Ioan Plaias and Jaafar El-Murad
New Marketing Research Models: The Potentials of The Social Network Analysis Applied to Social Media pp. 393-399 Downloads
Luca Marinelli and Gian Luca Gregori
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