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Marketing Science

1982 - 2013

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Volume 32, issue 1, 2013

Invited Paper--A Keyword History of Marketing Science pp. 8-18 Downloads
Carl F. Mela, Jason Roos and Yiting Deng
Advertising Effects in Presidential Elections pp. 19-35 Downloads
Brett R. Gordon and Wesley R. Hartmann
The Benefit of Uniform Price for Branded Variants pp. 36-50 Downloads
Yuxin Chen and Tony Haitao Cui
A Model of the "It" Products in Fashion pp. 51-69 Downloads
Dmitri Kuksov and Kangkang Wang
Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings pp. 70-88 Downloads
Alok R. Saboo and Rajdeep Grewal
The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space pp. 89-110 Downloads
Stefan Stremersch, Vardit Landsman and Sriram Venkataraman
How to Price Discriminate When Tariff Size Matters pp. 111-126 Downloads
Adib Bagh and Hemant K. Bhargava
Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions pp. 127-152 Downloads
Csilla Horváth and Dennis Fok
Modeling Consumer Learning from Online Product Reviews pp. 153-169 Downloads
Yi Zhao, Sha Yang, Vishal Narayan and Ying Zhao
Successive Sample Selection and Its Relevance for Management Decisions pp. 170-185 Downloads
Stephan Wachtel and Thomas Otter

Volume 31, issue 6, 2012

A Satisficing Choice Model pp. 878-899 Downloads
Peter Stüttgen, Peter Boatwright and Robert T. Monroe
Peer Effects in the Diffusion of Solar Photovoltaic Panels pp. 900-912 Downloads
Bryan Bollinger and Kenneth Thomas Gillingham
Competition in Consumer Shopping Experience pp. 913-933 Downloads
Ganesh Iyer and Dmitri Kuksov
Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms pp. 934-951 Downloads
Christine Moorman, Simone Wies, Natalie Mizik and Fredrika J. Spencer
An Empirical Study of Word-of-Mouth Generation and Consumption pp. 952-963 Downloads
Sha Yang, Mantian (Mandy) Hu, Russell S. Winer, Henry Assael and Xiaohong Chen
Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder pp. 964-979 Downloads
Ashish Sood, Gareth M. James, Gerard J. Tellis and Ji Zhu
Contextual Advertising pp. 980-994 Downloads
Kaifu Zhang and Zsolt Katona
Consumer Deliberation and Product Line Design pp. 995-1007 Downloads
Liang Guo and Juanjuan Zhang
Database Submission--The ISMS Durable Goods Data Sets pp. 1008-1013 Downloads
Jian Ni, Scott A. Neslin and Baohong SUN
Retailer-Driven Product Bundling in a Distribution Channel pp. 1014-1021 Downloads
Hemant K. Bhargava

Volume 31, issue 5, 2012

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act pp. 717-737 Downloads
Christine Moorman, Rosellina Ferraro and Joel Huber
Commentaries and Reply to "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act" by Christine Moorman, Rosellina Ferraro, and Joel Huber pp. 738-755 Downloads
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Can Brand Extension Signal Product Quality? pp. 756-770 Downloads
Sridhar Moorthy
Commentaries and Reply to "Can Brand Extension Signal Product Quality?" by Sridhar Moorthy pp. 771-778 Downloads
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Bidding Behavior in Descending and Ascending Auctions pp. 779-800 Downloads
Amar Cheema, Dipankar Chakravarti and Atanu R. Sinha
Consumer Mental Accounts and Implications to Selling Base Products and Add-ons pp. 801-818 Downloads
Sanjiv Erat and Sreekumar R. Bhaskaran
How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? pp. 819-837 Downloads
Lesley Chiou and Catherine Tucker
State-Dependence Effects in Surveys pp. 838-854 Downloads
Martijn G. de Jong, Donald R. Lehmann and Oded Netzer
Self-Control and Incentives: An Analysis of Multiperiod Quota Plans pp. 855-869 Downloads
Sanjay Jain

Volume 31, issue 4, 2012

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects pp. 549-566 Downloads
Mathew B. Chylinski, John H. Roberts and Bruce G. S. Hardie
Handling Endogenous Regressors by Joint Estimation Using Copulas pp. 567-586 Downloads
Sungho Park and Sachin Gupta
Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits pp. 587-602 Downloads
Tingting He, Dmitri Kuksov and Chakravarthi Narasimhan
Social Sharing of Information Goods: Implications for Pricing and Profits pp. 603-620 Downloads
Michael R. Galbreth, Bikram Ghosh and Mikhael Shor
Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers pp. 621-636 Downloads
Alexandre Belloni, Mitchell J. Lovett, William Boulding and Richard Staelin
Periodic Advertising Pulsing in a Competitive Market pp. 637-648 Downloads
Marshall Freimer and Dan Horsky
Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions pp. 649-667 Downloads
Joan Calzada and Tommaso Valletti
Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets pp. 668-688 Downloads
Karthik Sridhar, Ram Bezawada and Minakshi Trivedi
Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data pp. 689-712 Downloads
Yaniv Dover, Jacob Goldenberg and Daniel Shapira

Volume 31, issue 3, 2012

Introduction to the Special Issue on the Emergence and Impact of User-Generated Content pp. 369-371 Downloads
Peter S. Fader and Russell S. Winer
Online Product Opinions: Incidence, Evaluation, and Evolution pp. 372-386 Downloads
Wendy W. Moe and David A. Schweidel
Network Characteristics and the Value of Collaborative User-Generated Content pp. 387-405 Downloads
Sam Ransbotham, Gerald C. Kane and Nicholas H. Lurie
Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content pp. 406-432 Downloads
Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen and Zainab Jamal
Content Contributor Management and Network Effects in a UGC Environment pp. 433-447 Downloads
Kaifu Zhang, Theodoros Evgeniou, V. Padmanabhan and Emile Richard
Sequential and Temporal Dynamics of Online Opinion pp. 448-473 Downloads
David Godes and José C. Silva
User-Generated Open Source Products: Founder's Social Capital and Time to Product Release pp. 474-492 Downloads
Girish Mallapragada, Rajdeep Grewal and Gary Lilien
Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content pp. 493-520 Downloads
Anindya Ghose, Panagiotis G. Ipeirotis and Beibei Li
Mine Your Own Business: Market-Structure Surveillance Through Text Mining pp. 521-543 Downloads
Oded Netzer, Ronen Feldman, Jacob Goldenberg and Moshe Fresko

Volume 31, issue 2, 2012

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance pp. 198-215 Downloads
Seshadri Tirunillai and Gerard J. Tellis
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs pp. 216-235 Downloads
Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong SUN and Vanitha Swaminathan
Customer Influence Value and Purchase Acceleration in New Product Diffusion pp. 236-256 Downloads
Teck Hua Ho, Shan Li, So-Eun Park and Zuo-Jun Max Shen
The Strategic Impact of References in Business Markets pp. 257-276 Downloads
David Godes
Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases pp. 277-292 Downloads
Vincent Conitzer, Curtis R. Taylor and Liad Wagman
Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis pp. 293-316 Downloads
Gonca P. Soysal and Lakshman Krishnamurthi
Procuring Commodities: First-Price Sealed-Bid or English Auctions? pp. 317-333 Downloads
Jason Shachat and Lijia Wei
A Conjoint Model of Quantity Discounts pp. 334-350 Downloads
Raghuram Iyengar and Kamel Jedidi
Modeling Seasonality in New Product Diffusion pp. 351-364 Downloads
Yuri Peers, Dennis Fok and Philip Hans Franses

Volume 31, issue 1, 2012

Editorial--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World pp. 1-3 Downloads
Preyas S. Desai, David Bell, Gary Lilien and David Soberman
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks pp. 4-23 Downloads
Paulo Albuquerque and Bart J. Bronnenberg
Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision pp. 36-51 Downloads
Sanjay Jain
Ad Gist: Ad Communication in a Single Eye Fixation pp. 59-73 Downloads
Rik Pieters and Michel Wedel
Cloak or Flaunt? The Fashion Dilemma pp. 74-95 Downloads
Hema Yoganarasimhan
Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice pp. 96-114 Downloads
Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada
Disentangling Preferences and Learning in Brand Choice Models pp. 115-137 Downloads
Sangwoo Shin, Sanjog Misra and Dan Horsky
Measuring Consumer Preferences Using Conjoint Poker pp. 138-156 Downloads
Olivier Toubia, Martijn G. de Jong, Daniel Stieger and Johann Füller
Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation pp. 157-171 Downloads
Rachel R. Chen, Eitan Gerstner and Yinghui (Catherine) Yang
Exclusive Channels and Revenue Sharing in a Complementary Goods Market pp. 172-187 Downloads
Gangshu (George) Cai, Yue Dai and Sean X. Zhou
Page updated 2014-10-24