Marketing Science

1982 - 2013

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Volume 32, issue 1, 2013

Invited Paper--A Keyword History of Marketing Science pp. 8-18

Carl F. Mela, Jason Roos and Yiting Deng

Advertising Effects in Presidential Elections pp. 19-35

Brett R. Gordon and Wesley R. Hartmann

The Benefit of Uniform Price for Branded Variants pp. 36-50

Yuxin Chen and Tony Haitao Cui

A Model of the "It" Products in Fashion pp. 51-69

Dmitri Kuksov and Kangkang Wang

Stock Market Reactions to Customer and Competitor Orientations: The Case of Initial Public Offerings pp. 70-88

Alok R. Saboo and Rajdeep Grewal

The Relationship Between DTCA, Drug Requests, and Prescriptions: Uncovering Variation in Specialty and Space pp. 89-110

Stefan Stremersch, Vardit Landsman and Sriram Venkataraman

How to Price Discriminate When Tariff Size Matters pp. 111-126

Adib Bagh and Hemant K. Bhargava

Moderating Factors of Immediate, Gross, and Net Cross-Brand Effects of Price Promotions pp. 127-152

Csilla Horváth and Dennis Fok

Modeling Consumer Learning from Online Product Reviews pp. 153-169

Yi Zhao, Sha Yang, Vishal Narayan and Ying Zhao

Successive Sample Selection and Its Relevance for Management Decisions pp. 170-185

Stephan Wachtel and Thomas Otter

Volume 31, issue 6, 2012

A Satisficing Choice Model pp. 878-899

Peter Stüttgen, Peter Boatwright and Robert T. Monroe

Peer Effects in the Diffusion of Solar Photovoltaic Panels pp. 900-912

Bryan Bollinger and Kenneth Thomas Gillingham

Competition in Consumer Shopping Experience pp. 913-933

Ganesh Iyer and Dmitri Kuksov

Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms pp. 934-951

Christine Moorman, Simone Wies, Natalie Mizik and Fredrika J. Spencer

An Empirical Study of Word-of-Mouth Generation and Consumption pp. 952-963

Sha Yang, Mantian (Mandy) Hu, Russell S. Winer, Henry Assael and Xiaohong Chen

Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder pp. 964-979

Ashish Sood, Gareth M. James, Gerard J. Tellis and Ji Zhu

Contextual Advertising pp. 980-994

Kaifu Zhang and Zsolt Katona

Consumer Deliberation and Product Line Design pp. 995-1007

Liang Guo and Juanjuan Zhang

Database Submission--The ISMS Durable Goods Data Sets pp. 1008-1013

Jian Ni, Scott A. Neslin and Baohong Sun

Retailer-Driven Product Bundling in a Distribution Channel pp. 1014-1021

Hemant K. Bhargava

Volume 31, issue 5, 2012

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act pp. 717-737

Christine Moorman, Rosellina Ferraro and Joel Huber

Commentaries and Reply to "Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act" by Christine Moorman, Rosellina Ferraro, and Joel Huber pp. 738-755

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Can Brand Extension Signal Product Quality? pp. 756-770

Sridhar Moorthy

Commentaries and Reply to "Can Brand Extension Signal Product Quality?" by Sridhar Moorthy pp. 771-778

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Bidding Behavior in Descending and Ascending Auctions pp. 779-800

Amar Cheema, Dipankar Chakravarti and Atanu R. Sinha

Consumer Mental Accounts and Implications to Selling Base Products and Add-ons pp. 801-818

Sanjiv Erat and Sreekumar R. Bhaskaran

How Does the Use of Trademarks by Third-Party Sellers Affect Online Search? pp. 819-837

Lesley Chiou and Catherine Tucker

State-Dependence Effects in Surveys pp. 838-854

Martijn G. de Jong, Donald R. Lehmann and Oded Netzer

Self-Control and Incentives: An Analysis of Multiperiod Quota Plans pp. 855-869

Sanjay Jain

Volume 31, issue 4, 2012

Consumer Learning of New Binary Attribute Importance Accounting for Priors, Bias, and Order Effects pp. 549-566

Mathew B. Chylinski, John H. Roberts and Bruce G. S. Hardie

Handling Endogenous Regressors by Joint Estimation Using Copulas pp. 567-586

Sungho Park and Sachin Gupta

Intraconnectivity and Interconnectivity: When Value Creation May Reduce Profits pp. 587-602

Tingting He, Dmitri Kuksov and Chakravarthi Narasimhan

Social Sharing of Information Goods: Implications for Pricing and Profits pp. 603-620

Michael R. Galbreth, Bikram Ghosh and Mikhael Shor

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers pp. 621-636

Alexandre Belloni, Mitchell J. Lovett, William Boulding and Richard Staelin

Periodic Advertising Pulsing in a Competitive Market pp. 637-648

Marshall Freimer and Dan Horsky

Intertemporal Movie Distribution: Versioning When Customers Can Buy Both Versions pp. 649-667

Joan Calzada and Tommaso Valletti

Investigating the Drivers of Consumer Cross-Category Learning for New Products Using Multiple Data Sets pp. 668-688

Karthik Sridhar, Ram Bezawada and Minakshi Trivedi

Network Traces on Penetration: Uncovering Degree Distribution from Adoption Data pp. 689-712

Yaniv Dover, Jacob Goldenberg and Daniel Shapira

Volume 31, issue 3, 2012

Introduction to the Special Issue on the Emergence and Impact of User-Generated Content pp. 369-371

Peter S. Fader and Russell S. Winer

Online Product Opinions: Incidence, Evaluation, and Evolution pp. 372-386

Wendy W. Moe and David A. Schweidel

Network Characteristics and the Value of Collaborative User-Generated Content pp. 387-405

Sam Ransbotham, Gerald C. Kane and Nicholas H. Lurie

Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content pp. 406-432

Paulo Albuquerque, Polykarpos Pavlidis, Udi Chatow, Kay-Yut Chen and Zainab Jamal

Content Contributor Management and Network Effects in a UGC Environment pp. 433-447

Kaifu Zhang, Theodoros Evgeniou, V. Padmanabhan and Emile Richard

Sequential and Temporal Dynamics of Online Opinion pp. 448-473

David Godes and José C. Silva

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release pp. 474-492

Girish Mallapragada, Rajdeep Grewal and Gary Lilien

Designing Ranking Systems for Hotels on Travel Search Engines by Mining User-Generated and Crowdsourced Content pp. 493-520

Anindya Ghose, Panagiotis G. Ipeirotis and Beibei Li

Mine Your Own Business: Market-Structure Surveillance Through Text Mining pp. 521-543

Oded Netzer, Ronen Feldman, Jacob Goldenberg and Moshe Fresko

Volume 31, issue 2, 2012

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance pp. 198-215

Seshadri Tirunillai and Gerard J. Tellis

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs pp. 216-235

Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun and Vanitha Swaminathan

Customer Influence Value and Purchase Acceleration in New Product Diffusion pp. 236-256

Teck-Hua Ho, Shan Li, So-Eun Park and Zuo-Jun Max Shen

The Strategic Impact of References in Business Markets pp. 257-276

David Godes

Hide and Seek: Costly Consumer Privacy in a Market with Repeat Purchases pp. 277-292

Vincent Conitzer, Curtis R. Taylor and Liad Wagman

Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis pp. 293-316

Gonca P. Soysal and Lakshman Krishnamurthi

Procuring Commodities: First-Price Sealed-Bid or English Auctions? pp. 317-333

Jason Shachat and Lijia Wei

A Conjoint Model of Quantity Discounts pp. 334-350

Raghuram Iyengar and Kamel Jedidi

Modeling Seasonality in New Product Diffusion pp. 351-364

Yuri Peers, Dennis Fok and Philip Hans Franses

Volume 31, issue 1, 2012

Editorial--The Science-to-Practice Initiative: Getting New Marketing Science Thinking into the Real World pp. 1-3

Preyas S. Desai, David Bell, Gary Lilien and David Soberman

Measuring the Impact of Negative Demand Shocks on Car Dealer Networks pp. 4-23

Paulo Albuquerque and Bart J. Bronnenberg

Marketing of Vice Goods: A Strategic Analysis of the Package Size Decision pp. 36-51

Sanjay Jain

Ad Gist: Ad Communication in a Single Eye Fixation pp. 59-73

Rik Pieters and Michel Wedel

Cloak or Flaunt? The Fashion Dilemma pp. 74-95

Hema Yoganarasimhan

Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice pp. 96-114

Pradeep K. Chintagunta, Junhong Chu and Javier Cebollada

Disentangling Preferences and Learning in Brand Choice Models pp. 115-137

Sangwoo Shin, Sanjog Misra and Dan Horsky

Measuring Consumer Preferences Using Conjoint Poker pp. 138-156

Olivier Toubia, Martijn G. de Jong, Daniel Stieger and Johann Füller

Customer Bill of Rights Under No-Fault Service Failure: Confinement and Compensation pp. 157-171

Rachel R. Chen, Eitan Gerstner and Yinghui (Catherine) Yang

Exclusive Channels and Revenue Sharing in a Complementary Goods Market pp. 172-187

Gangshu (George) Cai, Yue Dai and Sean X. Zhou