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Marketing Science

1982 - 2016

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Volume 35, issue 5, 2016

Zooming In on Choice: How Do Consumers Search for Cameras Online? pp. 693-712 Downloads
Bart J. Bronnenberg, Jun B. Kim and Carl F. Mela
Monetizing Ratings Data for Product Research pp. 713-726 Downloads
Nino Hardt, Alex Varbanov and Greg M. Allenby
Social Responsibility and Product Innovation pp. 727-742 Downloads
Ganesh Iyer and David A. Soberman
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense pp. 743-755 Downloads
C. Jeffrey Cai and Jagmohan S. Raju
A Model of Unorganized and Organized Retailing in Emerging Economies pp. 756-778 Downloads
Kinshuk Jerath, S. Sajeesh and Z. John Zhang
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity pp. 779-799 Downloads
Michael Platzer and Thomas Reutterer
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel pp. 800-809 Downloads
Baojun Jiang, Lin Tian, Yifan Xu and Fuqiang Zhang
Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption pp. 810-826 Downloads
Bram Foubert and Els Gijsbrechts

Volume 35, issue 4, 2016

Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets pp. 539-564 Downloads
Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment pp. 565-575 Downloads
Yanwen Wang, Michael Lewis, Cynthia Cryder and Jim Sprigg
Competitive Targeted Advertising with Price Discrimination pp. 576-587 Downloads
Rosa-Branca Esteves and Joana Resende
Price Reactions to Rivals’ Local Channel Exits pp. 588-604 Downloads
O. Cem Ozturk, Sriram Venkataraman and Pradeep Chintagunta
Too Much Information? Information Provision and Search Costs pp. 605-618 Downloads
Fernando Branco, Monic Sun and J. Miguel Villas-Boas
Decision Stages and Asymmetries in Regular Retail Price Pass-Through pp. 619-639 Downloads
Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson and Duncan I. Simester
Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry pp. 640-655 Downloads
Benny Mantin and Eran Rubin
Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings pp. 656-675 Downloads
Alok R. Saboo, Anindita Chakravarty and Rajdeep Grewal
Dynamic Incentives in Sales Force Compensation pp. 676-689 Downloads
Olivier Rubel and Ashutosh Prasad

Volume 35, issue 3, 2016

Editorial—Marketing Science and Big Data pp. 341-342 Downloads
Pradeep Chintagunta, Dominique M. Hanssens and John R. Hauser
Mining Brand Perceptions from Twitter Social Networks pp. 343-362 Downloads
Aron Culotta and Jennifer Cutler
A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing pp. 363-388 Downloads
Xiao Liu, Param Vir Singh and Kannan Srinivasan
Model-Based Purchase Predictions for Large Assortments pp. 389-404 Downloads
Bruno J.D. Jacobs, Bas Donkers and Dennis Fok
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting pp. 405-426 Downloads
Michael Trusov, Liye Ma and Zainab Jamal
Scalable Rejection Sampling for Bayesian Hierarchical Models pp. 427-444 Downloads
Michael Braun and Paul Damien
Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning pp. 445-464 Downloads
Dongling Huang and Lan Luo
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces pp. 465-483 Downloads
Joel Barajas, Ram Akella, Marius Holtan and Aaron Flores
A Video-Based Automated Recommender (VAR) System for Garments pp. 484-510 Downloads
Shasha Lu, Li Xiao and Min Ding
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data pp. 511-534 Downloads
Daniel M. Ringel and Bernd Skiera

Volume 35, issue 2, 2016

Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment pp. 201-217 Downloads
Elisa Montaguti, Scott A. Neslin and Sara Valentini
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness pp. 218-233 Downloads
Michelle Andrews, Xueming Luo, Zheng Fang and Anindya Ghose
Credit Scoring with Social Network Data pp. 234-258 Downloads
Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte and Chrysanthos Dellarocas
Keyword Management Costs and “Broad Match” in Sponsored Search Advertising pp. 259-274 Downloads
Wilfred Amaldoss, Kinshuk Jerath and Amin Sayedi
Satisfaction Spillovers Across Categories pp. 275-283 Downloads
Xiaojing Dong and Pradeep Chintagunta
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach pp. 284-303 Downloads
Dae-Yong Ahn, Jason A. Duan and Carl F. Mela
Managing Price Promotions Within a Product Line pp. 304-318 Downloads
Maxim Sinitsyn
Price Promotions in Choice Models pp. 319-334 Downloads
John R. Howell, Sanghak Lee and Greg M. Allenby

Volume 35, issue 1, 2016

Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production pp. 1-9 Downloads
K. Sudhir
Will a Fat Tax Work? pp. 10-26 Downloads
Romana Khan, Kanishka Misra and Vishal Singh
Estimation of Beauty Contest Auctions pp. 27-54 Downloads
Hema Yoganarasimhan
The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes pp. 55-72 Downloads
Yanwen Wang, Michael Lewis and Vishal Singh
Impact of Competition on Product Decisions: Movie Choices of Exhibitors pp. 73-92 Downloads
A. Yeşim Orhun, Sriram Venkataraman and Pradeep Chintagunta
The Strategic Role of Exchange Promotions pp. 93-112 Downloads
Preyas S. Desai, Devavrat Purohit and Bo Zhou
Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition pp. 113-127 Downloads
Bing Jing
Turf Wars: Product Line Strategies in Competitive Markets pp. 128-141 Downloads
Yogesh V. Joshi, David J. Reibstein and Z. John Zhang
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment pp. 142-157 Downloads
Mitchell J. Lovett and Richard Staelin
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs pp. 158-181 Downloads
Andrew Ching, Robert Clark, Ignatius Horstmann and Hyunwoo Lim
An Analysis and Visualization Methodology for Identifying and Testing Market Structure pp. 182-197 Downloads
Stephen L. France and Sanjoy Ghose

Volume 34, issue 6, 2015

Invited Editorial—A Descriptive Analysis of Publications in Marketing Science Over Its History pp. 779-786 Downloads
B. P. S. Murthi, Ram C. Rao and Brian T. Ratchford
2013–2014 Gary L. Lilien ISMS-MSI Practice Prize Competition pp. 787-788 Downloads
P. K. Kannan
Practice Prize Winner—ECO: Entega’s Profitable New Customer Acquisition on Online Price Comparison Sites pp. 789-803 Downloads
Martin Natter, Ana-Marija Ozimec and Ju-Young Kim
Practice Prize Paper—Implementing Integrated Marketing Science Modeling at a Non-Profit Organization: Balancing Multiple Business Objectives at Georgia Aquarium pp. 804-814 Downloads
V. Kumar, Amalesh Sharma, Naveen Donthu and Carey Rountree
Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia pp. 815-824 Downloads
Ken Roberts, John H. Roberts, Peter Danaher and Rohan Raghavan
Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India pp. 825-842 Downloads
Vishal Narayan, Vithala R. Rao and K. Sudhir
A Flexible Yet Globally Regular Multigood Demand System pp. 843-863 Downloads
Nitin Mehta
Robust New Product Pricing pp. 864-881 Downloads
Benjamin R. Handel and Kanishka Misra
Keyword Search Advertising and Limited Budgets pp. 882-896 Downloads
Woochoel Shin
Position Auctions with Budget Constraints: Implications for Advertisers and Publishers pp. 897-905 Downloads
Shijie Lu, Yi Zhu and Anthony Dukes
Matching Value and Market Design in Online Advertising Networks: An Empirical Analysis pp. 906-921 Downloads
Chunhua Wu

Volume 34, issue 5, 2015

The Squeaky Wheel Gets the Grease—An Empirical Analysis of Customer Voice and Firm Intervention on Twitter pp. 627-645 Downloads
Liye Ma, Baohong Sun and Sunder Kekre
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination pp. 646-668 Downloads
Yacheng Sun, Shibo Li and Baohong Sun
Personalized Online Advertising Effectiveness: The Interplay of What, When, and Where pp. 669-688 Downloads
Alexander Bleier and Maik Eisenbeiss
Service Failure Recovery and Prevention: Managing Stockouts in Distribution Channels pp. 689-701 Downloads
Yan Dong, Kefeng Xu, Tony Haitao Cui and Yuliang Yao
Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management pp. 702-721 Downloads
Guofang Huang, Ahmed Khwaja and K. Sudhir
Matching in the Sourcing Market: A Structural Analysis of the Upstream Channel pp. 722-738 Downloads
Jian Ni and Kannan Srinivasan
The Economic Value of Online Reviews pp. 739-754 Downloads
Chunhua Wu, Hai Che, Tat Y. Chan and Xianghua Lu
Optimal Timing of Sequential Distribution: The Impact of Congestion Externalities and Day-and-Date Strategies pp. 755-774 Downloads
Terrence August, Duy Dao and Hyoduk Shin

Volume 34, issue 4, 2015

Editorial —Marketing Science in Emerging Markets pp. 473-479 Downloads
Laxman Narasimhan, Kannan Srinivasan and K. Sudhir
Learning About New Technologies Through Social Networks: Experimental Evidence on Nontraditional Stoves in Bangladesh pp. 480-499 Downloads
Grant Miller and A. Mushfiq Mobarak
The “Peter Pan Syndrome” in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption pp. 500-521 Downloads
K. Sudhir and Debabrata Talukdar
Untangling Searchable and Experiential Quality Responses to Counterfeits pp. 522-538 Downloads
Yi Qian, Qiang Gong and Yuxin Chen
Breaking Free of a Stereotype: Should a Domestic Brand Pretend to Be a Foreign One? pp. 539-554 Downloads
Kaifu Zhang
The Impacts of Advertising Assets and R&D Assets on Reducing Bankruptcy Risk pp. 555-572 Downloads
Niket Jindal and Leigh McAlister
Social Learning in Networks of Friends versus Strangers pp. 573-589 Downloads
Jurui Zhang, Yong Liu and Yubo Chen
Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence pp. 590-605 Downloads
Jeffrey D. Shulman, Marcus Cunha and Julian K. Saint Clair
Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising pp. 606-623 Downloads
Tat Y. Chan and Young-Hoon Park

Volume 34, issue 3, 2015

Editorial—Acknowledging 2014 Marketing Science Contributions pp. 309-310 Downloads
Preyas S. Desai
Television Advertising and Online Shopping pp. 311-330 Downloads
Jura Liaukonyte, Thales Teixeira and Kenneth C. Wilbur
Product and Pricing Decisions in Crowdfunding pp. 331-345 Downloads
Ming Hu, Xi Li and Mengze Shi
Construction of Heterogeneous Conjoint Choice Designs: A New Approach pp. 346-366 Downloads
Qing Liu and Yihui (Elina) Tang
Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community pp. 367-387 Downloads
Puneet Manchanda, Grant Packard and Adithya Pattabhiramaiah
Position Effects in Search Advertising and their Moderators: A Regression Discontinuity Approach pp. 388-407 Downloads
Sridhar Narayanan and Kirthi Kalyanam
Social Contagion in New Product Trial and Repeat pp. 408-429 Downloads
Raghuram Iyengar, Christophe Van den Bulte and Jae Young Lee
Online Content Pricing: Purchase and Rental Markets pp. 430-451 Downloads
Anita Rao
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes pp. 452-470 Downloads
Brett Gordon and Baohong Sun

Volume 34, issue 2, 2015

When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior pp. 179-194 Downloads
Hee Mok Park and Puneet Manchanda
Predicting Customer Value Using Clumpiness: From RFM to RFMC pp. 195-208 Downloads
Yao Zhang, Eric T. Bradlow and Dylan S. Small
Pricing Information Goods: A Strategic Analysis of the Selling and Pay-per-Use Mechanisms pp. 218-234 Downloads
Sridhar Balasubramanian, Shantanu Bhattacharya and Vish V. Krishnan
Skimming or Penetration? Strategic Dynamic Pricing for New Products pp. 235-249 Downloads
Martin Spann, Marc Fischer and Gerard J. Tellis
Effect of Customer-Centric Structure on Long-Term Financial Performance pp. 250-268 Downloads
Ju-Yeon Lee, Shrihari Sridhar, Conor M. Henderson and Robert W. Palmatier
Managing Blood Donations with Marketing pp. 269-280 Downloads
Ashwin Aravindakshan, Olivier Rubel and Oliver Rutz
The Reach and Persuasiveness of Viral Video Ads pp. 281-296 Downloads
Catherine E. Tucker
Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl pp. 297-299 Downloads
Martin Spann, Robert Zeithammer and Gerald Häubl
Call for Nominations—Editor-in-Chief, Marketing Science pp. 306-306 Downloads
Kannan Srinivasan

Volume 34, issue 1, 2015

Learning from Experience, Simply pp. 1-19 Downloads
Song Lin, Juanjuan Zhang and John R. Hauser
Estimating a Model of Strategic Network Choice: The Convenience-Store Industry in Okinawa pp. 20-38 Downloads
Mitsukuni Nishida
Risk Preferences and Demand Drivers of Extended Warranties pp. 39-58 Downloads
Pranav Jindal
Aggregation Bias in Sponsored Search Data: The Curse and the Cure pp. 59-77 Downloads
Vibhanshu Abhishek, Kartik Hosanagar and Peter S. Fader
Network Effects in Alternative Fuel Adoption: Empirical Analysis of the Market for Ethanol pp. 78-97 Downloads
Scott K. Shriver
Design Innovativeness and Product Sales' Evolution pp. 98-115 Downloads
Gaia Rubera
Consumer Dynamic Usage Allocation and Learning Under Multipart Tariffs pp. 116-133 Downloads
Arun Gopalakrishnan, Raghuram Iyengar and Robert J. Meyer
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred pp. 134-143 Downloads
Michel Wedel and Rik Pieters
The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments pp. 144-159 Downloads
Qiang Liu, Thomas Steenburgh and Sachin Gupta
Forms of Competition and Outcomes in Dual Distribution Channels: The Distributor’s Perspective pp. 160-175 Downloads
Alberto Sa Vinhas and Jan B. Heide
Page updated 2017-02-22