EconPapers    
Economics at your fingertips  
 

Marketing Science

1982 - 2017

From INFORMS
Contact information at EDIRC.

Series data maintained by Mirko Janc ().

Access Statistics for this journal.
Track citations for all items by RSS feed
Is something missing from the series or not right? See the RePEc data check for the archive and series.


Volume 36, issue 1, 2017

Idea Generation, Creativity, and Prototypicality pp. 1-20 Downloads
Olivier Toubia and Oded Netzer
Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry pp. 21-42 Downloads
Elisabeth Honka and Pradeep Chintagunta
When Less Is More: Data and Power in Advertising Experiments pp. 43-53 Downloads
Garrett A. Johnson, Randall A. Lewis and David H. Reiley
Benefit-Based Conjoint Analysis pp. 54-69 Downloads
Dong Soo Kim, Roger A. Bailey, Nino Hardt and Greg M. Allenby
Cartel Formation Through Strategic Information Leakage in a Distribution Channel pp. 70-88 Downloads
Noam Shamir
Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns pp. 89-104 Downloads
Inyoung Chae, Andrew T. Stephen, Yakov Bart and Dai Yao
Television Advertising and Online Word-of-Mouth: An Empirical Investigation of Social TV Activity pp. 105-123 Downloads
Beth L. Fossen and David A. Schweidel
Product Line Bundling: Why Airlines Bundle High-End While Hotels Bundle Low-End pp. 124-139 Downloads
Steven M. Shugan, Jihwan Moon, Qiaoni Shi and Nanda S. Kumar
Modeling Multimodal Continuous Heterogeneity in Conjoint Analysis—A Sparse Learning Approach pp. 140-156 Downloads
Yupeng Chen, Raghuram Iyengar and Garud Iyengar

Volume 35, issue 6, 2016

Attribution Strategies and Return on Keyword Investment in Paid Search Advertising pp. 831-848 Downloads
Hongshuang (Alice) Li, P. K. Kannan, Siva Viswanathan and Abhishek Pani
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content pp. 849-869 Downloads
K. Sudhir, Subroto Roy and Mathew Cherian
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms pp. 870-893 Downloads
Junhong Chu and Puneet Manchanda
Investigating Purchase Conversion by Uncovering Online Visit Patterns pp. 894-914 Downloads
Chang Hee Park and Young-Hoon Park
Drug Detailing and Doctors’ Prescription Decisions: The Role of Information Content in the Face of Competitive Entry pp. 915-933 Downloads
Eelco Kappe and Stefan Stremersch
Anticipated vs. Actual Synergy in Merger Partner Selection and Post-Merger Innovation pp. 934-952 Downloads
Vithala R. Rao, Yu Yu and Nita Umashankar
Sentence-Based Text Analysis for Customer Reviews pp. 953-975 Downloads
Joachim Büschken and Greg M. Allenby
When Random Assignment Is Not Enough: Accounting for Item Selectivity in Experimental Research pp. 976-994 Downloads
Fred M. Feinberg, Linda Court Salisbury and Yuanping Ying

Volume 35, issue 5, 2016

Zooming In on Choice: How Do Consumers Search for Cameras Online? pp. 693-712 Downloads
Bart J. Bronnenberg, Jun B. Kim and Carl F. Mela
Monetizing Ratings Data for Product Research pp. 713-726 Downloads
Nino Hardt, Alex Varbanov and Greg M. Allenby
Social Responsibility and Product Innovation pp. 727-742 Downloads
Ganesh Iyer and David A. Soberman
Keeping Your Enemies Closer: When Market Entry as an Alliance with Your Competitor Makes Sense pp. 743-755 Downloads
C. Jeffrey Cai and Jagmohan S. Raju
A Model of Unorganized and Organized Retailing in Emerging Economies pp. 756-778 Downloads
Kinshuk Jerath, S. Sajeesh and Z. John Zhang
Ticking Away the Moments: Timing Regularity Helps to Better Predict Customer Activity pp. 779-799 Downloads
Michael Platzer and Thomas Reutterer
To Share or Not to Share: Demand Forecast Sharing in a Distribution Channel pp. 800-809 Downloads
Baojun Jiang, Lin Tian, Yifan Xu and Fuqiang Zhang
Try It, You’ll Like It—Or Will You? The Perils of Early Free-Trial Promotions for High-Tech Service Adoption pp. 810-826 Downloads
Bram Foubert and Els Gijsbrechts

Volume 35, issue 4, 2016

Minimum Advertised Pricing: Patterns of Violation in Competitive Retail Markets pp. 539-564 Downloads
Ayelet Israeli, Eric T. Anderson and Anne T. Coughlan
Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment pp. 565-575 Downloads
Yanwen Wang, Michael Lewis, Cynthia Cryder and Jim Sprigg
Competitive Targeted Advertising with Price Discrimination pp. 576-587 Downloads
Rosa-Branca Esteves and Joana Resende
Price Reactions to Rivals’ Local Channel Exits pp. 588-604 Downloads
O. Cem Ozturk, Sriram Venkataraman and Pradeep Chintagunta
Too Much Information? Information Provision and Search Costs pp. 605-618 Downloads
Fernando Branco, Monic Sun and J. Miguel Villas-Boas
Decision Stages and Asymmetries in Regular Retail Price Pass-Through pp. 619-639 Downloads
Blakeley B. McShane, Chaoqun Chen, Eric T. Anderson and Duncan I. Simester
Fare Prediction Websites and Transaction Prices: Empirical Evidence from the Airline Industry pp. 640-655 Downloads
Benny Mantin and Eran Rubin
Organizational Debut on the Public Stage: Marketing Myopia and Initial Public Offerings pp. 656-675 Downloads
Alok R. Saboo, Anindita Chakravarty and Rajdeep Grewal
Dynamic Incentives in Sales Force Compensation pp. 676-689 Downloads
Olivier Rubel and Ashutosh Prasad

Volume 35, issue 3, 2016

Editorial—Marketing Science and Big Data pp. 341-342 Downloads
Pradeep Chintagunta, Dominique M. Hanssens and John R. Hauser
Mining Brand Perceptions from Twitter Social Networks pp. 343-362 Downloads
Aron Culotta and Jennifer Cutler
A Structured Analysis of Unstructured Big Data by Leveraging Cloud Computing pp. 363-388 Downloads
Xiao Liu, Param Vir Singh and Kannan Srinivasan
Model-Based Purchase Predictions for Large Assortments pp. 389-404 Downloads
Bruno J.D. Jacobs, Bas Donkers and Dennis Fok
Crumbs of the Cookie: User Profiling in Customer-Base Analysis and Behavioral Targeting pp. 405-426 Downloads
Michael Trusov, Liye Ma and Zainab Jamal
Scalable Rejection Sampling for Bayesian Hierarchical Models pp. 427-444 Downloads
Michael Braun and Paul Damien
Consumer Preference Elicitation of Complex Products Using Fuzzy Support Vector Machine Active Learning pp. 445-464 Downloads
Dongling Huang and Lan Luo
Experimental Designs and Estimation for Online Display Advertising Attribution in Marketplaces pp. 465-483 Downloads
Joel Barajas, Ram Akella, Marius Holtan and Aaron Flores
A Video-Based Automated Recommender (VAR) System for Garments pp. 484-510 Downloads
Shasha Lu, Li Xiao and Min Ding
Visualizing Asymmetric Competition Among More Than 1,000 Products Using Big Search Data pp. 511-534 Downloads
Daniel M. Ringel and Bernd Skiera

Volume 35, issue 2, 2016

Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment pp. 201-217 Downloads
Elisa Montaguti, Scott A. Neslin and Sara Valentini
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness pp. 218-233 Downloads
Michelle Andrews, Xueming Luo, Zheng Fang and Anindya Ghose
Credit Scoring with Social Network Data pp. 234-258 Downloads
Yanhao Wei, Pinar Yildirim, Christophe Van den Bulte and Chrysanthos Dellarocas
Keyword Management Costs and “Broad Match” in Sponsored Search Advertising pp. 259-274 Downloads
Wilfred Amaldoss, Kinshuk Jerath and Amin Sayedi
Satisfaction Spillovers Across Categories pp. 275-283 Downloads
Xiaojing Dong and Pradeep Chintagunta
Managing User-Generated Content: A Dynamic Rational Expectations Equilibrium Approach pp. 284-303 Downloads
Dae-Yong Ahn, Jason A. Duan and Carl F. Mela
Managing Price Promotions Within a Product Line pp. 304-318 Downloads
Maxim Sinitsyn
Price Promotions in Choice Models pp. 319-334 Downloads
John R. Howell, Sanghak Lee and Greg M. Allenby

Volume 35, issue 1, 2016

Editorial—The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production pp. 1-9 Downloads
K. Sudhir
Will a Fat Tax Work? pp. 10-26 Downloads
Romana Khan, Kanishka Misra and Vishal Singh
Estimation of Beauty Contest Auctions pp. 27-54 Downloads
Hema Yoganarasimhan
The Unintended Consequences of Countermarketing Strategies: How Particular Antismoking Measures May Shift Consumers to More Dangerous Cigarettes pp. 55-72 Downloads
Yanwen Wang, Michael Lewis and Vishal Singh
Impact of Competition on Product Decisions: Movie Choices of Exhibitors pp. 73-92 Downloads
A. Yeşim Orhun, Sriram Venkataraman and Pradeep Chintagunta
The Strategic Role of Exchange Promotions pp. 93-112 Downloads
Preyas S. Desai, Devavrat Purohit and Bo Zhou
Lowering Customer Evaluation Costs, Product Differentiation, and Price Competition pp. 113-127 Downloads
Bing Jing
Turf Wars: Product Line Strategies in Competitive Markets pp. 128-141 Downloads
Yogesh V. Joshi, David J. Reibstein and Z. John Zhang
The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment pp. 142-157 Downloads
Mitchell J. Lovett and Richard Staelin
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs pp. 158-181 Downloads
Andrew Ching, Robert Clark, Ignatius Horstmann and Hyunwoo Lim
An Analysis and Visualization Methodology for Identifying and Testing Market Structure pp. 182-197 Downloads
Stephen L. France and Sanjoy Ghose
Page updated 2017-04-28