THE ROLE OF BUSINESS INTELLIGENCE IN BUSINESS PERFORMANCE MANAGEMENT
Pugna Irina Bogdana (),
Albescu Felicia () and
Babeanu Delia ()
Additional contact information Pugna Irina Bogdana: Academia de Studii Economice, Facultatea de Contabilitate si Informatica de gestiune
Albescu Felicia: Academia de Studii Economice, Facultatea de Contabilitate si Informatica de gestiune
Babeanu Delia: Academia de Studii Economice, Facultatea de Contabilitate si Informatica de gestiune
Abstract:
Business performance management (BPM) is a key business initiative that enables companies to align strategic and operational objectives with business activities in order to fully manage performance through better informed decision making and action. Effec