Consumer Product Perceptions and Salmon Consumption Frequency: The Role of Heterogeneity Based on Food Lifestyle Segments

Yuko Onozaka, Håvard Hansen and Arne Sørvig

Marine Resource Economics, 2014, vol. 29, issue 4, 351 - 374

Abstract: Seafood consumers are vastly heterogeneous in terms of their knowledge, confidence, and perceptions about seafood. This article examines the relationship between consumer perceptions (healthiness, value for money, and convenience) and salmon consumption frequencies while modeling unobserved consumer heterogeneity by segmenting consumers based on their food-related lifestyle. We employ latent class analysis (LCA) that embeds the structural equation modeling (SEM) to ensure the latent nature of both the consumer segment and the food lifestyle measures are properly accounted for. The analysis is applied to five European countries (United Kingdom, Germany, France, Russia, and Sweden). We contribute to the literature by providing new insights into how food lifestyle may influence the salmon consumption behavior by highlighting the differences among food lifestyle segments in different countries.

Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

Downloads: (external link)
http://dx.doi.org/10.1086/678928 (application/pdf)
http://dx.doi.org/10.1086/678928 (text/html)
Access to the online full text or PDF requires a subscription.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ucp:mresec:doi:10.1086/678928

Access Statistics for this article

More articles in Marine Resource Economics from University of Chicago Press
Bibliographic data for series maintained by Journals Division ().