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Asian Case Research Journal (ACRJ)

2005 - 2016

Current editor(s): Lau Geok Theng

From World Scientific Publishing Co. Pte. Ltd.
Series data maintained by Tai Tone Lim ().

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Volume 20, issue 02, 2016

Sobha Developers Limited: Competitive Advantage through CRM pp. 253-281 Downloads
P. Sanjay Sarathy and Sanjay Patro
KB Kookmin Bank in Korea pp. 283-304 Downloads
Moon-Kyung Cho, Ho-Young Lee and Dan-Bee Song
Hike in Royalty Payments by ACC pp. 305-329 Downloads
Pitabas Mohanty and Supriti Mishra
Vertical Brand Extension at Vinamilk, Vietnam pp. 331-350 Downloads
Quang Tri Nguyen, Winai Wongsurawat and Rian Beise-Zee
National Fans Limited of Bangladesh pp. 351-372 Downloads
Jashim Uddin Ahmed, Mohammad Jasim Uddin, Nahid Farnaz and M. Akbar Ali
G-Auto Business Model: Diversifying and Sustaining Under Duress pp. 373-399 Downloads
Shubhabrata Basu
Micro-Innovation Strategy: The Case of WeChat pp. 401-427 Downloads
Xiaoming Yang, Sunny Li Sun and Ruby P. Lee
Build to Last, Discount, or Defer?: Examining Lotte’s Entry into the Beer Industry pp. 429-454 Downloads
Young-Sang Yi, Hyoung-Goo Kang and Hannah Jun

Volume 20, issue 01, 2016

SunCity: Beyond the Green Marking pp. 1-32 Downloads
Maria Jilla Phoebe S. Decena, Nur Sa’adah Muhamad and Khairul A. Adham
MedicCom pp. 33-54 Downloads
Andrew T.K. Seang and Siti-Nabiha A.K.
Kakao in Korea: Increasingly Shaking the Market pp. 55-88 Downloads
Jinsoo Park and Taekyung Kim
Sikshasandhan: Funding Challenges and Mission Drift pp. 89-109 Downloads
Pradeep Kumar Mishra
Inotera Memories: Leader or Dreamer pp. 111-131 Downloads
Yih-Wen Shyu and William Reinfeld
Warehouse to Manage Collateral — Kaul’s Dilemma pp. 133-175 Downloads
Kushankur Dey and Sivakumar Alur
Sabarkantha Gas Limited: Challenges of Marketing Natural Gas pp. 177-217 Downloads
Sanjay Kumar Kar, Piyush Kumar Sinha and Saurabh Mishra
Distribution Strategy of a Global Firm in an Emerging Market: The Case of 3M India pp. 219-251 Downloads
Debasis Pradhan and Niladri Kundu

Volume 19, issue 02, 2015

Sustaining a Social Enterprise: Palash Eye Hospital pp. 231-258 Downloads
Debabrata Chatterjee, T.N. Krishnan and Ankita Tandon
Financing Strategy at Tata Steel pp. 259-289 Downloads
Rajesh Haldipur, Kulbir Singh and S. R. Vishwanath
Wuan Chuang: A 100-Year-Old Soy Sauce Producer Moving into the Next Century pp. 291-310 Downloads
Chiung-Hui Tseng
Birlasoft Inc. — Sales Force Automation at Crisis: Software as a Service (SaaS) or Software as a Product (SaaP) (A) & (B) pp. 311-351 Downloads
Shilpi Jain and Mahadeo P. Jaiswal
Tenaga Nasional Berhad pp. 353-376 Downloads
John Antony Xavier and Yazmin Islahudin
MicroPort Scientific: An Odyssey Starting with Coronary Stents pp. 377-417 Downloads
Wei Zhang, Leiping Xu and Hongli Hang
Mamma Mia! Made in China — Challenges in Developing the Musical Industry pp. 419-442 Downloads
Terence Tsai and Shubo Liu
GranuLab: Strategies for Growth pp. 443-471 Downloads
Khairul Akmaliah Adham, Mohd Fuaad Said, Saida Farhanah Sarkam and Nur Sa’adah Muhamad

Volume 19, issue 01, 2015

Dalian Sanyo Cold Chain: The Service Industrialization as a New Development Engine pp. 1-28 Downloads
Miao Cui, Jingqin Su and Jingxiang Cao
Hyundai Motor Company in the Indian Market pp. 29-57 Downloads
Young-Eun Park and Dong-Kee Rhee
P1: Competing in the Broadband Service Industry pp. 59-101 Downloads
Mohd Fuaad Said and Khairul Akmaliah Adham
mKrishi pp. 103-126 Downloads
Ashish Hajela and M. Akbar
Korean Air Cargo: Strategic Challenges in an Evolving Environment pp. 127-154 Downloads
Namgyoo K. Park, Jeonghwan Lee and Uisung D. Park
Evolution of Fortune Brand Communications of Adani Wilmar pp. 155-181 Downloads
Preeta Vyas and Falgun Bhatt
Geely Automotive's Acquisition of Volvo pp. 183-202 Downloads
Yuanyi Amy Chen, Xinran Joyce Wang and Michael N. Young
Caffé Bene Disrupts the Stagnating Korean Coffee Shop Market pp. 203-230 Downloads
Kiwan Park, Sunghee Jun, Jerry Jisang Han, Jiyoung Lee, Hwain Kim and Joonkyung Kim

Volume 18, issue 02, 2014

Melville Corporate Finance, Inc pp. 221-249 Downloads
Andrew Ray Lanney and Prescott C. Ensign
Jyothy Stoops to Conquer: The Henkel India Acquisition pp. 251-276 Downloads
Neeraj Dwivedi and P. John Ben
MCM of Sung Joo Group: An MCM Licensee Wrote a Creation Myth in the Luxury Industry pp. 277-316 Downloads
Eun Jung Choi
Accidental Entrepreneurs: Kwench Library Solutions pp. 317-338 Downloads
Mathukutty M. Monippally
LG Display's First Module Plant in Europe pp. 339-370 Downloads
Bowon Kim, Hanyoung Kim, Jeong Eun Sim and Chanshik Shin
Kraft Foods, Inc. in India — The Cadbury Acquisition pp. 371-399 Downloads
V. S. Pai and Ram Subramanian
Going Local or Global: The Case of Online Daily Deal Company TicketMonster pp. 401-428 Downloads
Seongmin Jeon and Byungjoon Yoo
Hans Sicat and the Transformation at the Philippine Stock Exchange pp. 429-454 Downloads
Manuel C. Dioquino

Volume 18, issue 01, 2014

Eveready Industries: The Magic Lamp that Changed the Fortunes pp. 1-34 Downloads
Swarup Kumar Dutta
Turkish Airlines: Fast Growing Star of Skies pp. 35-59 Downloads
Mert Günerergin, Gonca Günay, Feride Deniz Zaptçıoğlu Çelikdemir and Muhittin Sağnak
Change Management: A Case of State Power Utility in India pp. 61-80 Downloads
Neeraj Pandey and Anand Jaiswal
Xtep: Winning Young Chinese Consumers in Less Developed Cities pp. 81-114 Downloads
Sherriff T. K. Luk, Ivy S. N. Chen and Chi Hong Leung
Obama's Bag: High Quality with No QC at Barrington pp. 115-142 Downloads
William Brown and Lin Guo
Eko: The Mobile Phone as a Financial Identity pp. 143-173 Downloads
Kavitha Ranganathan and Amit Kapoor
Internationalization of Boost Juice to Malaysia pp. 175-197 Downloads
Jane L. Menzies and Stuart C. Orr
FJ CTS Group: Strategic Restructuring for Turnaround pp. 199-221 Downloads
Wei Feng, Yong Ma and Shengliang Deng

Volume 17, issue 02, 2013

The Park Hotels: Designing Communications pp. 199-224 Downloads
Seema Gupta and J. Ramachandran
The Entrepreneur's Dilemma: Case of TMT Toughened Glass Pvt. Ltd pp. 225-241 Downloads
Manu Amitabh
GAZI and the Shock Absorber Market in Thailand pp. 243-266 Downloads
Rawiporn Koojaroenpaisan and Paul Patterson
COSMOS Service Centre: Service Recovery Using Distribution Channels pp. 267-287 Downloads
Ramendra Singh, Amer Jyothi, Ashish Sinha, Babita Agarwal and Arun Patro
Talent Management at Tenaga Nasional Berhad pp. 289-304 Downloads
Rozhan Othman and Wardah Azimah Sumardi
Bajaj Auto Limited: Synergizing Product Engineering and Market Engineering Initiatives pp. 305-338 Downloads
Manit Mishra and S. C. Sahoo
FamilyMart: Responses to Competitive Rivalry in the Convenience Store Market in Taiwan pp. 339-358 Downloads
Yu-Ching Chiao, Keng-Hsiang Cheng and Shu-Mei Hsu
Mortein: Finalizing the Theme and Creative Idea pp. 359-381 Downloads
Debasis Pradhan and Divya Agrawal

Volume 17, issue 01, 2013

Chunghwa Telecom (CHT) Privatization — National Interest vs. Market Sentiments: Between a Rock and a Hard Place pp. 1-41 Downloads
Hank Han-Chao Wang, Sebastian Keitel and Oliver Roche
Wrigley India Pvt Limited: Leveraging Trade Promotions for Competitive Advantage pp. 43-72 Downloads
Sajjan Raj Singhvi and Rajat Gera
Musalmah Sauce: Opt for the Best pp. 73-96 Downloads
Rozhan Abu Dardak and Farzana Quoquab
Hindalco: The Novelis Acquisition pp. 97-121 Downloads
S. R. Vishwanath
Beijing Tianyu Communications: Winning in the 3G Era pp. 123-143 Downloads
Terence Tsai, Shaohua Lu, Gary Liu and Shubo Liu
Hynix Semiconductor: Global Pioneer pp. 145-160 Downloads
Hannah Jun, Wonseok Woo and Hyoung-goo Kang
Hospice Care Association: Turnaround of a Healthcare Nonprofit Organization pp. 161-180 Downloads
Adel Dimian and Anne-Valerie Ohlsson
Bridge: The Missing Link pp. 181-198 Downloads
Sanjay Mohapatra, Lokesh Sabharwal and Ankita Sood Sabharwal
Page updated 2017-04-15