Quality and governance mode choice: a transaction cost approach to the wine industry

Marta Fernandez-Olmos, Jorge Rosell-Martinez and Manuel Antonio Espitia-Escuer

No 44266, 2008 International Congress, August 26-29, 2008, Ghent, Belgium from European Association of Agricultural Economists

Abstract: We analyze the relationship between product quality and governance mode choice using the results of a survey of DOC Rioja wineries. Wineries that produce high-quality wines are more likely to vertically integrate than are wineries that produce low-quality wines. Consistent with Transaction Cost Economics, we find evidence that asset specificity and uncertainty are important determinants of vertical integration. Finally, the size of the winery is also an important factor that affects governance mode choice in viticulture.

Keywords: Industrial; Organization (search for similar items in EconPapers)
Pages: 6
Date: 2008
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ags:eaae08:44266

DOI: 10.22004/ag.econ.44266

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