Conjoint Analysis of Breaded Catfish Nuggets: Consumer Preferences for Price, Product Color, Cooking Method and Country of Origin

Jessica . Hill, Robert G. Nelson, Woods-Williams, Kristin L., Sondra J. Weese and Gregory N. Whitis

No 6828, 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas from Southern Agricultural Economics Association

Abstract: A new product, marinated, breaded catfish nuggets, was developed. This conjoint study was designed to evaluate consumers’ preferences for certain attributes of the nuggets. An in-store survey was conducted to collect data. The data collected will be used to determine the market potential for the catfish nuggets.

Keywords: Food Consumption/Nutrition/Food Safety (search for similar items in EconPapers)
Date: 2008

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