ANALYSIS OF MARKET ORIENTATION IN SMALL SIZED COMPANY: CASE STUDY ON A JAPANESE APPAREL MANUFACTURER

Junji Inoguchi Author_Email:
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Junji Inoguchi Author_Email:: Hiroshima City University, Japan

No 2011-081-305, International Conference on Management (ICM 2011) Proceeding from Conference Master Resources

Keywords: market orientation; small sized firm; network; implementation of market orientation (search for similar items in EconPapers)
JEL-codes: M0 (search for similar items in EconPapers)
Date: 2011-06
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Published in ICM 2011 Proceeding, June 2011

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