How to Get Lost Customers Back? A Study of Antecedents of Relationship Revival

Christian Homburg, Wayne Hoyer and Ruth Stock

Publications of Darmstadt Technical University, Institute for Business Studies (BWL) from Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL)

Date: 2007
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Published in Journal of the Academy of Marketing Science 4 (2007) : pp. 461-474

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