Farmers' preferences toward organic certification scheme: Evidence from a discrete choice experiment in Northern Vietnam

Kene Boun My, Quang-Huy Nguyen, Phu Nguyen-Van, Thi Kim Cuong Pham, Anne Stenger, Tuyen Tiet and Nguyen To-The

No 2025-6, EconomiX Working Papers from University of Paris Nanterre, EconomiX

Abstract: This study uses a quantitative approach based on a discrete choice experiment with 586 farmers in Northern Vietnam to measure how representative market and non-market factors could influence their preferences for participating in organic certification schemes. Our results suggest that a sales contract with either flexible or guaranteed prices is a significant incentive to explain their willingness to pay higher production costs to be involved in organic certification schemes. Furthermore, providing farmers with training and technical support is also essential to motivate farmers toward organic agriculture. Finally, neighborhood cooperatives and formal leaders' participation in organic certification could encourage farmers to convert to organic agriculture.

Keywords: Discrete choice experiment; Organic certification; Farmers' preferences; Leadership; Role of network (search for similar items in EconPapers)
JEL-codes: C93 D10 Q00 (search for similar items in EconPapers)
Pages: 42 pages
Date: 2025
New Economics Papers: this item is included in nep-agr, nep-dcm, nep-env, nep-exp and nep-sea
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Working Paper: Farmers' preferences toward organic certification scheme: Evidence from a discrete choice experiment in Northern Vietnam (2025)
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