Communications publicitaires des cabinets d'audit et d'expertise comptable en France: Une étude exploratoire

Sana Saidi () and Mohamed Sellami ()
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Sana Saidi: CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique
Mohamed Sellami: OCRE - EDC Paris

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Abstract: This study determines the advertising communications conducted by audit firms in France. The results of the exploratory study show that audit firms lead advertising communications in politico-institutional (professional authorities, syndical authorities and accounting standards authorities) and sociocultural environments (university, business schools, associations, foundations, cultural institutions, etc.).

Keywords: communications publicitaires; milieu politico-institutionnel; milieu socioculturel; Advertising communications; politico-institutional environment; sociocultural environment (search for similar items in EconPapers)
Date: 2011-05-10
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Published in Comptabilités, économie et société, May 2011, Montpellier, France. pp.cd-rom

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