The question is the links between leadership and corporate social responsibility. Can some types of leadership improve some type of social responsibility? Are moral leadership and ethical leadership one solution? Today, in the international economic context, it is important to think about the kind of leadership for the company. To understand this links, it is important to understand the relation between the different stakeholders, the importance of the corporate culture and of the corporate identity. How build this identity? Which levels? One individual level and one institutional level exists. We will try to understand the contradictions and the resistances for more social responsibility and will present some cases.