Les antécédents expérientiels de la valeur perçue d'un canal de distribution: une approche exploratoire de l'attrait des enseignes de la grande distribution alimentaire

Nawel Hammami-Habib () and Yves Negro
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Nawel Hammami-Habib: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon
Yves Negro: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: The aim of this paper is to determine which of the characteristics of point of sale, what are the antecedent variables of the value of shopping behavior. The results of our exploratory study confirm Holbrook's typology; they highlight four dimensions of perceived value: the value of utility, hedonic value, social value and altruistic value.

Keywords: shopping behavior; point of sales' characteristics; retailing; Value; Valeur perçue; distribution; caractéristiques du point de vente; comportement de magasinage (search for similar items in EconPapers)
Date: 2011-09-22
Note: View the original document on HAL open archive server: https://univ-lyon3.hal.science/hal-00690644v1
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Citations: View citations in EconPapers (2)

Published in 14 colloque Etienne Thil sur le commerce et la distribution, Sep 2011, Roubaix, France. pp.22

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