PRATIQUES DE CONTROLE TOUT AU LONG DE LA RELATION DE FRANCHISE: UNE DOUBLE ENQUETE FRANCHISEUR-FRANCHISE

Catherine Goullet ()
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Catherine Goullet: CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine

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Abstract: This communication proposes a study of the control in the service franchising networks throughout the franchisors-franchisees relationship. From an interview-based exploratory research previously realized, a franchising network control model was proposed. An empirical research from the dyad franchisors - franchisees presents a descriptive analysis of the control system and tests on the evolution of these practices all to the life cycle of the relation. The results show an evolution of the practices with an operations conformity control decreasing on the relation, an effectiveness management control relatively stable and a social control which develops progressively. This research gives a dynamic vision of the control while the models which were proposed until were rather static.

Keywords: Franchising networks; Interorganizational control; Life cycle of the franchisors-franchisees relationship; Réseaux de franchise; Contrôle inter organisationnel; Cycle de vie de la relation franchiseurs-franchisés (search for similar items in EconPapers)
Date: 2012-05-21
Note: View the original document on HAL open archive server: https://hal.science/hal-00690944
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Published in Comptabilités et innovation, May 2012, Grenoble, France. pp.cd-rom

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-00690944

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