LES DETERMINANTS DE L’ATTITUDE DES CONSOMMATEURS ENVERS LES NOUVELLES STRATEGIES DES DISTRIBUTEURS: ANALYSE QUALITATIVE EXPLORATOIRE APPLIQUEE AU CAS DES ALIMENTS SANTE VENDUS SOUS MDD

Fatima Zahra Agzit, Hind Moussaid, Mohamed Sidmou and Mohamed Benmoussa
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Fatima Zahra Agzit: L-QUALIMAT - UCAM, UCA - Université Cadi Ayyad [Marrakech]
Hind Moussaid: L-QUALIMAT - UCAM, UCA - Université Cadi Ayyad [Marrakech]
Mohamed Sidmou: L-QUALIMAT - UCAM, UCA - Université Cadi Ayyad [Marrakech]
Mohamed Benmoussa: L-QUALIMAT - UCAM, UCA - Université Cadi Ayyad [Marrakech]

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Date: 2017
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Published in Revue marocaine de recherche en management et marketing, 2017

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