Image of overweight and obesity in France: what do the media say ? The case of printing press

L'image de l'obésité et du surpoids en France: que disent les médias ? Le cas de la presse écrite

Andréa Gourmelen () and Angélique Rodhain ()
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Andréa Gourmelen: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier
Angélique Rodhain: MRM - Montpellier Research in Management - UPVM - Université Paul-Valéry - Montpellier 3 - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School - UM - Université de Montpellier

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Abstract: Abstract: The mass-media are often blamed for contributing to stigmatization of obese people in our society, but researchers don't show concrete examples to justify this allegation. What do media really say? This research presents a lexical analysis of printing press, based on 311 newspaper articles (over a one-month period from October, 25 th , 2016, day of publication of the last statistics about obesity). Results reveal that the press doesn't contribute to the assimilation between obesity and overfeeding, anchored in the collective unconscious. However, the discourse is globally anxiety-provoking and medical. The regional daily press appears more positive, highlighting local non-profit organizations actions in terms of sport or adapted activities. This positive view is, however, linked more to overweight than obesity. It can lead to psychic suffering of obese people, because the only solution for them, according to the press, remains chirurgical.

Keywords: Lexical analysis; social marketing; printing press; obesity; overweight; Analyse lexicale; marketing social; presse écrite; obésité (search for similar items in EconPapers)
Date: 2017-05-17
Note: View the original document on HAL open archive server: https://hal.science/hal-02004275v1
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Published in Congrès de l'Association Française du Marketing, May 2017, Tours, France

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02004275

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