Startup Engagement as Part of the Technology Strategy Planning -How Rheinmetall Automotive Increases Innovation by Using Corporate Venturing

Martin Neumann, Dominik Hintzen, Andreas Riel (), Gert Waldhausen and Heinrich Dismon
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Andreas Riel: G-SCOP_CPP - Conception Produit Process - G-SCOP - Laboratoire des sciences pour la conception, l'optimisation et la production - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - CNRS - Centre National de la Recherche Scientifique - UGA [2016-2019] - Université Grenoble Alpes [2016-2019]

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Abstract: In a fast changing environment that is affected by global megatrends, disruptive technological developments and a growing number of new market players, global tier-one suppliers to the automotive industry have to adapt their technology strategy planning by considering current trends in innovation management to maintain their prevailing leading position. This paper presents Rheinmetall Automotive's approach to adopt modern Open Innovation paradigms with a focus on outside-in innovation through Corporate Venturing. Embedded in their Technological Direction Development Process, Rheinmetall Automotive has developed a strategic model to plan startup engagement to improve the current product development and enhance further diversification. Here we describe the several steps how this company-specific strategic model was designed and what prerequisites have to be taken into account to introduce the model in a corporate context.

Keywords: innova- tion management; automotive supplier industry; corporate venturing; startup engagement; strategy planning (search for similar items in EconPapers)
Date: 2019
Note: View the original document on HAL open archive server: https://hal.science/hal-02147818v1
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Published in Walker A., O'Connor R., Messnarz R. (eds) Systems, Software and Services Process Improvement. EuroSPI 2019. Communications in Computer and Information Science, vol 1060. Springer, Cham, pp.743-755, 2019, ⟨10.1007/978-3-030-28005-5_58⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02147818

DOI: 10.1007/978-3-030-28005-5_58

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