Rivalry and its mysteries: When Physics leverages Strategy

Philippe Mouillot () and Rémy Park ()
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Philippe Mouillot: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université
Rémy Park: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Abstract: This research considers Michael Porter's "Five Forces" diagram for what forces firstly mean, a strength or an energy as an attribute of physical action or movement. Here, our objective is to build a competitive rivalry assessment tool to assist decision-making processes. Since the literature review has proven that such improbable couples make sense, we have invited Physics to collaborate with Management Sciences. After screening both Structured and Expert diagrams, we came up with a quantitative solution, which might be a new asset to diagnose the intensity of a market's rivalry through the calculation of every force's real weight. A theoretical application to art and salt sectors anchors the roots of further research.

Keywords: 5 Forces; Physics; Rivalry (search for similar items in EconPapers)
Date: 2019-10-23
Note: View the original document on HAL open archive server: https://hal.science/hal-02148900v1
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Citations: View citations in EconPapers (1)

Published in Recherches en sciences de gestion, 2019, 133, pp.29-51. ⟨10.3917/resg.133.0029⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02148900

DOI: 10.3917/resg.133.0029

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