Do product category and consumers' motivations profiles matter regarding counterfeiting?

André Le Roux (), Marinette Thébault and Yves Roy ()
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André Le Roux: IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers
Marinette Thébault: CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université

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Date: 2019-05-29
Note: View the original document on HAL open archive server: https://hal.science/hal-02396896v1
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Published in Journal of Product and Brand Management, 2019, ⟨10.1108/JPBM-06-2018-1923⟩

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:hal-02396896

DOI: 10.1108/JPBM-06-2018-1923

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