Valeur perçue et comportements en ligne en état d'immersion: le rôle modérateur de l'implication et de l'expertise

Pierre Volle () and Ahmed Anis Charfi ()
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Pierre Volle: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Ahmed Anis Charfi: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

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Abstract: Webmasters are more and more aiming at encouraging visitors' immersion in the heart of an online experience. In order to better understand this phenomenon, the quantitative study presented here shed some light on the influence of immersive experiences on the perceived value and on the potential responses of the visitor towards the site, the brand and the product. This research identifies the potential moderating effects of involvement and expertise. From theoretical and managerial points of view, this research offers some perspectives on the perceived benefits of online immersive experiences.

Keywords: Internet; expérience; immersion; valeur perçue; expertise; implication; perceived value; involvement (search for similar items in EconPapers)
Date: 2011
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00638649v1
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Published in 27ème Congrès International de l'Association Française du Marketing, Bruxelles, Belgique, 2011, Belgique. pp.1-25

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