" Au boulot, cher client ! " Une approche interprétative de la participation ordinaire du consommateur

Florence Benoît-Moreau (), Audrey Bonnemaizon (), Sandrine Cadenat () and Valérie Renaudin
Additional contact information
Florence Benoît-Moreau: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Audrey Bonnemaizon: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Sandrine Cadenat: IRG - Institut de Recherche en Gestion - UPEM - Université Paris-Est Marne-la-Vallée - UPEC UP12 - Université Paris-Est Créteil Val-de-Marne - Paris 12
Valérie Renaudin: DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique

Post-Print from HAL

Abstract: Ordering train tickets on Internet, building up furniture or self-scanning products in the cart...Consumers' participation in the different phases of product or service production process is developing under various forms, from ordinary to more creative ones. Through 24 qualitative interviews, the present research investigates for the first time consumers' perception of ordinary participation. The authors identify and discuss five participation schemes and question consumers' critical capacity regarding the merchant system and its evolution.

Keywords: CCT; qualitative interviews; interpretive; participation; co-production; Consumer Culture Theory (CCT); méthodologie qualitative interprétative (search for similar items in EconPapers)
Date: 2011-05-19
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00673120v1
References: View references in EconPapers View complete reference list from CitEc
Citations:

Published in Congrès international de l'Association Française du Marketing, May 2011, Bruxelles, Belgique. pp.1-29

Downloads: (external link)
https://shs.hal.science/halshs-00673120v1/document (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00673120

Access Statistics for this paper

More papers in Post-Print from HAL
Bibliographic data for series maintained by CCSD ().