Danone, les mouvements stratégiques d'une multinationale française

Sylvie Hertrich, Michel Kalika () and Ulrike Mayrhofer ()
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Sylvie Hertrich: Humanis - Hommes et management en société / Humans and management in society - UNISTRA - Université de Strasbourg - EM Strasbourg - École de Management de Strasbourg = EM Strasbourg Business School
Michel Kalika: Management & Organisation - DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique
Ulrike Mayrhofer: MAGELLAN - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon

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Abstract: This article concerns strategic moves developed by the Danone group since its creation. The proposed analysis shows that the group has considerably evolved, both at the levels of strategic business units and geographic markets. Changes have been conducted according to the strategic objective of profitable growth. In a highly competitive market, Danone has succeeded to become one of the global leaders in the food processing industry.

Keywords: multinational company; strategic move; growth.; Danone; entreprise multinationale; mouvement stratégique; croissance.; croissance (search for similar items in EconPapers)
Date: 2013-07-08
Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00864394v1
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Published in 3ème colloque d'Atlas/AFMI (Association Francophone de Management International), Jul 2013, Montréal, Canada. 21 p

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Persistent link: https://EconPapers.repec.org/RePEc:hal:journl:halshs-00864394

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